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JAGEX ANNOUNCES REVENUES OF £125M FOR 2021

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Leading UK video game studio Jagex, developer and publisher of the award winning RuneScape franchise, has announced its seventh successive year of growth – with revenue reaching £124.86million for 2021. This growth was fuelled by its flagship franchise RuneScape reaching its highest ever number of paying members, cementing the significant gains made during the coronavirus pandemic.

Phil Mansell, Jagex CEO, said: “Thanks to the enduring popularity of the RuneScape franchise and the dedication of our player communities, we’ve been able to again grow revenues and reach the highest paying member count yet. This has only been possible through the hard work and ingenuity of our team, who were able to adapt to the on-going impact of the Covid-19 pandemic. The focus on our players allowed us to consolidate and build on the growth from 2020, with creative content and innovative features to encourage our loyal gaming communities to engage for the long term. This growth is testament to our community-driven approach, delivered by such dedicated teams, and meant RuneScape’s 20th anniversary year was its most successful ever.”

Alongside commercial success, some of the key milestones reached in 2021 were:

  •       Jagex was acquired by The Carlyle Group in January.
  •       RuneScape celebrated its 20th year of continuous operation since its launch in 2001.
  •       The RuneScape Franchise reached a new all-time membership high.
  •       RuneScape Mobile officially launched on iOS and Android.
  •       The company raised over £138,000 for its charity partners and received the MCV IRL award for the best Lockdown Mental Health Support Initiatives.

Mansell continued: “Since our acquisition by The Carlyle Group at the beginning of 2021, they have been hugely supportive of our long-term plans to grow the Jagex group and of our vision to be a leader in community-driven games. Their support combined with our continued revenue growth has allowed us to make big moves in the gaming space in 2022 – such as our recent acquisition of Pipeworks Studios – and celebrate significant milestones like reaching over 300 million accounts created for the RuneScape franchise.”

“We are excited for the future as we expand our offering in the games industry through our team at Pipeworks Studios, and through our third-party publishing arm – Jagex Partners. We expect to see significant continued growth through the expansion of our current portfolio of community-driven games, and the development of as-of-yet unannounced titles that we can’t wait to reveal in the near future.”

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Aviamasters™ 2

New Aviamasters™ 2 from BGaming Drives Larger Payouts

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Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel

Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters™ casual game, Aviamasters™ 2.

The organic growth of Aviamasters™, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters™ soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.

Aviamasters™ became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.

Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.

Aviamasters™ found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters™ 2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.

Aviamasters™ 2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.

It is not just players and streamers who will benefit from Aviamasters™ 2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters™ was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters™ 2, we have kept everything that players loved about the original title and improved upon it.

The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”

The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Codere Online

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

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RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.

The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.

This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.

Dima Reiderman, CCO at RubyPlay, commented:

“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”

Sarit Adania, Head of Casino Product at Codere Online, added:

“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”

The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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François LaFlamme

Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game

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Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.

As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.

With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.

All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.

Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.

“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.

The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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