Gaming
BIDSTACK POWERS UP GLOBAL EXPANSION WITH KEY C-SUITE MOVES
Bidstack, the leading in-game advertising and video game monetization platform, today announces that Camila Franklin joins the company from AdColony as Chief Operating Officer (COO). Lisa Hau will step up to Chief Strategy Officer (CSO) following two and a half years in the COO role.
Camila Franklin brings more than two decades of gaming, mobile marketing and advertising technology experience to Bidstack. She was previously COO at AdColony, one of the largest gaming monetization platforms in the world, with a reach of more than 1.4 billion users. Camila Franklin was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, she has led engineering, product, operations, and client-facing teams and prior to AdColony held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna Software, and Moovweb. Camila Franklin’s proven leadership credentials will operationalize and further enhance Bidstack’s growth ambitions following its recent funding round.
The addition of Camila Franklin as day-to-day operational lead will allow Lisa Hau to turn her full attention to strategy, corporate development, and commercial partnerships as CSO. A former head of investor relations at WPP, Jefferies Internet & Media analyst, and qualified Chartered Accountant, Lisa Hau will remain a member of Bidstack’s Board of Directors, steering the company in this critical growth period.
Just last week, Bidstack announced a successful fundraise of USD $11 million, including its first ever strategic investment, from digital platform cybersecurity world leader, Irdeto. This brought Bidstack’s total funding to USD $42 million – the most raised by any company in the in-game advertising industry to-date. The global in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion.
Camila Franklin, Chief Operating Officer at Bidstack, commented:
“I am delighted to join Bidstack at such a pivotal moment in their journey. My previous success in scaling revenue at AdColony demonstrates my ability to optimize operational performance in gaming environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead. Bidstack has an opportunity to be the market leader, and I’m looking forward to helping them reach their full potential.”
Lisa Hau, Chief Strategy Officer at Bidstack, added:
“We are very excited to have someone with Camila’s experience and proven track record. Attracting talent of her caliber is a testament to Bidstack’s leading position in the market. Her background and operational experience will be key to driving the Company’s next phase of growth. With the strength of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the perfect time for me personally to step into a more strategic role.”
Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.
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Brazil
EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026
Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.
“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.
Advanced Land-Based Solutions
A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.
Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.
All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.
Expanding Digital Capabilities
EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.
In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.
Strengthening Regional Partnerships
“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”
The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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