Gaming
Flow Made Announces its Mental Health Platform for Game Developers
Marking World Mental Health Day (10th October 2022) Flow Made today announced the launch of its online mental health platform for European-based video game developers.
Designed to provide science-based, well-being coaching for both individuals and developer teams, Flow Made offers solutions to two of the main challenges that workers in the industry encounter – mental well-being and productivity.
Flow Made founder and CEO, Kevin Scheepers, has combined his expertise as a business coach with his understanding of the challenge of game developer “crunch” to build an online, modular therapy course. It will also be supported by individual, face-to-face (remote) coaching sessions and is designed specifically to help people cope with the stresses of working in the gaming industry.
At the heart of Flow Made are two concepts. First, that flow state, where you become fully immersed in your task (‘get in the zone’), can bring you clarity and heightened well-being, allowing you to work better and be happier doing it. And second, by using positive psychology and focusing on strengths instead of weaknesses, people can improve their quality of life and happiness levels.
Flow Made aims to gamify the counselling experience to ensure that it is engaging, informative and unique for its clients. It has been designed on a gamelike platform, with dedicated’ quests’ for clients to follow.
Kevin Scheepers explains, “By coaching individuals and teams on achieving and maximising flow states, we position the mind to perform deep and high-value work, decreasing the likelihood of burnout and protecting productivity. It’s long been known that getting into the zone benefits performance. I have been inspired by McKinsey & Co research that indicates reaching flow states has the potential to increase productivity by 500%. We have trialled Flow Made with a number of development companies to get the platform right, and now I’m excited to be able to offer our services and therapy to a wider audience”.
One of Flow Made’s first clients is Dream Reality Interactive (DRI), an AR and VR immersive developer based in London. Richard Bates, co-founder and CTO at DRI, says of Flow Made’s expertise and understanding of gaming; “The great thing about Flow Made is that it’s been designed from the bottom up for developers. At all touchpoints, it shows that it understands the tensions we face in the industry. Most of us will, at sometime, forget good time management or communication practices around our colleagues, and Flow Made has helped our teams focus on breaking clear of these habits and bringing about better productivity and a calmer, happier working environment.”
Flow Made is available on three levels: individual, small studio, and whole company/large studio. Each plan is bespoke to the individual or company and tackles the main problem area(s), be that nutrition, working practices or other areas of concern identified by your coach in the initial exploratory stage.
The cost for individual access is $475 for a course that provides access to the ‘main quest’ counselling modules. Small studio and Large Studio bespoke plan pricing is available on enquiry to Flow Made.
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Bone Croo Studios
Tequity Publishing Launches “Cats Balls”
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.
Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.
Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.
The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.
The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.
Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”
The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exprexion
Flexion Launches Mobile Service Suite Exprexion
Games marketing company Flexion has announced the launch of Exprexion. This integrated suite of services provides game developers with a single point of entry to alternative app stores, creator-led marketing and direct-to-consumer sales.
The mobile gaming industry is entering a new era. After years of market domination by Google and Apple, game studios are looking for ways to be in command of their own destiny. High store taxes and rising acquisition costs have squeezed profits for too long. The Exprexion suite of services gives developers the freedom to innovate in market engagement and express their ideas directly to users, moving beyond the traditional constraints of the major app stores.
The Exprexion suite consists of three core services:
Exprexion Markets: This service manages all the technical and operational requirements of distributing games on alternative platforms including Amazon, Samsung, Huawei, Xiaomi and ONEstore. Flexion handles everything from integration to platform relations, typically adding more than 10% in incremental revenue. By taking on these tasks, Flexion reduces upfront and operational costs for developers while reducing risk.
Exprexion Creators: This service focuses on influencer-led marketing and social media strategy. By managing the creative process and relationships with influencers, Flexion helps studios find high-value players who engage with games through organic interest. This approach allows developers to reach bigger audiences through broader market channels and innovative user acquisition.
Exprexion Direct: This service enables developers to sell to their players no matter where those players are. By moving transactions outside of the major app stores, studios can make better margins and reclaim the 30% fee typically charged by platform owners. The service uses proven payment technology from trusted suppliers, like Xsolla, to ensure the buying experience remains smooth.
“The mobile industry has reached a point where the old methods of finding and monetizing players are no longer sustainable for many game studios. For years, developers accepted high fees and limited data access as the cost of doing business. Now, the emergence of a more open market and the shift toward direct-to-consumer relationships have changed the math. We launched Exprexion because the market is finally in a place where developers can feasibly run their own stores and distribution networks without the massive operational overhead that used to hold them back,” said Jens Lauritzson, CEO and Founder of Flexion.
Flexion’s technology, people and expertise are unique in the mobile market. The Exprexion services are fully integrated with one another, meaning each service perfectly complements the others. They can be combined seamlessly or used in any combination to generate profit and grow audiences bigger than ever before.
Flexion currently manages 37 top-grossing games. Four of these titles have reached the Top 10 grossing charts on Google Play. By providing a decentralised path to growth, Exprexion serves as a vehicle for a studio’s financial freedom.
The post Flexion Launches Mobile Service Suite Exprexion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Funding
EasyWin closes second seed round at $20m valuation
Real-money casual puzzle tournament startup says an EU private investor backed the April 2026 round.
EasyWin, a U.S.-based real-money gaming startup, said it has closed its second seed funding round at a $20 million valuation. The company announced the round in April 2026 and said it was backed by a private investor from the European Union.
The company previously closed its first seed round in December 2025 at a $15.5 million valuation. That round included funding from Velo Partners, Vladimir Nikolsky and several private angel investors.
EasyWin was founded by Ivan Leshkevich, a former executive at mobile game publisher and developer Mamboo Entertainment. The startup, which currently has a team of eight, says it has built a global tournament platform for casual puzzle games with cash prizes and operates across major markets.
Since launching in 2025, EasyWin reported 25% month-over-month growth in user spending and a 4.9 average user rating. It also said it has expanded into 12 countries with localized legal opinions and payment infrastructure, received PayPal approval for its MCC, and completed payments-stack integrations with global providers.
The company also said it has obtained GLI certification “confirming compliance with U.S. regulations for skill-based gaming products.” Leshkevich said: “In the long term, we aim to become a leading global skill-based gaming platform. To achieve this, we focus on a strong product USP and new AI-based dev tools.”
The post EasyWin closes second seed round at $20m valuation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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