Blockchain

WHAT DO GAMERS REALLY THINK OF WEB3 GAMING?

Published

3 years ago

October 6, 2022

Reading Time: 3 minutes

Coda Labs, a seasoned team of mobile game creators building fun games powered by web3 technology, is thrilled to publish the findings of The Global Web3 Gamer Study – the most ambitious study to-date of gamers’ feelings about web3. In partnership with the Blockchain Game Alliance, DappRadar, and Laguna Games, the survey reveals the thoughts of consumer gamers worldwide across all gaming platforms (PC, console, mobile, web3) about cryptocurrency, NFTs, and blockchain gaming.

Investment in web3 gaming is expected to reach around $10 billion by the end of 2022 despite the ongoing ‘crypto winter’, and an often highly critical response to web3 from gamers and game developers. In this context, Coda Labs surveyed 7,000 respondents from the UK, US, Brazil, Japan and South Africa to shed light on their understanding and opinions of, and involvement in, web3 gaming. Based on their gaming habits and use of web3 tech, respondents were segmented into groups of Gamers, Crypto Gamers and Crypto Non-Gamers.

Şekip Can Gökalp, CEO of Coda Labs, commented:

“Is gamer dislike of crypto and NFTs a universal truth? This unprecedented study aims to answer that question for the whole games industry. Unsurprisingly, it did find that many gamers don’t perceive any benefits to web3 gaming, and even those with web3 knowledge are wary of financial costs and scams. Barriers to web3 going mainstream are plenty, although gamers’ concerns about its environmental impact are less pronounced than is often stated.

“When regular gamers do give web3 games a go, they tend to feel more positively, and this survey reveals that those regular gamers and heavy crypto users aren’t as far apart as we might have thought. They often overlap in their behaviours, motivations, and concerns; and ‘Crypto Gamers’ as we have called them are effectively hardcore gamers who are also early tech adopters. We hope the collective games industry can use these crucial insights to experiment with ways of making gaming more fun and accessible for all types of gamer.”

Sebastien Borget, President of the Blockchain Game Alliance, added:

“The Global Web3 Gamer Study proves with data that the blockchain gaming industry is still a nascent industry that needs more guidance in general both for Gamers and Developers. The first attempts at creating Web3 games have raised awareness but not defined the business model that will be the next industry standard yet. Our role as the Blockchain Game Alliance is to keep educating actors on the possibilities offered by the technology so they can innovate and experiment more with it.”

Key findings of The Global Web3 Gamer Study:

Gamers are aware of cryptocurrency and NFTs, but generally don’t like them. 89% have heard of Bitcoin, and half (51%) have heard of NFTs, but NFT ownership is just 3%. And they rated their feelings towards crypto (4.5/10) and NFTs (4.3/10) negatively

Web3 gaming isn’t mass market yet…

52% of Gamers aren’t familiar with any web3 gaming term, though one in three have heard of “Play To Earn”. Only 12% of Gamers have tried playing a web3 game and only 15% who haven’t say they are interested in doing so

…And the barriers to mainstream adoption are many.

41% of Gamers were unsure as to how web3 gaming would work. Crypto Gamers were more concerned with scams (41%), and the financial costs of getting involved with web3 gaming (32%)

The P2E hangover is hard to shake.

Play to earn is the most familiar term for web3 games, and earning crypto is the main reason people play them. 37% of Gamers, 45% of Crypto Non-Gamers and 60% of Crypto Gamers view it as their main motivation, although other benefits such as community and ownership were cited too

Gamers appear to like web3 gaming and in-game NFTs once they try them. Despite Gamers’ lukewarm feelings towards crypto and NFTs, those who had played web3 games were positive about them, rating them 7.1/10. Gamers who did own NFTs also rated gaming-specific NFTs favourably, at 7.3/10.4

Gamers and crypto users do intersect.

The vast majority of crypto users are Gamers too (for every Crypto Non-Gamer there are five Crypto Gamers). And, while Crypto Non-Gamers don’t meet the definition of ‘Gamer’ for this study, the majority (71%) do game at least monthly, and 81% have played a web3 game

In fact, Crypto Gamers are ‘gamers on steroids’.

Crypto Gamers – who game and use crypto regularly – are hardcore players. They play more competitively and on more platforms than regular Gamers. They are also 62% more likely to spend money in-game

Blockchain

Blockchain.com Opens Malta Office to Anchor European Operations

Published

19 hours ago

March 31, 2026

Wladimir P.

blockchain.com-opens-malta-office-to-anchor-european-operations

Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.

The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.

“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.

Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.

Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.

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Blockchain

SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses

Published

2 weeks ago

March 19, 2026

GamingAmericas.com

sccg-management-partners-with-coinspaid-to-support-the-expansion-of-blockchain-payment-infrastructure-for-gaming-businesses

SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.

Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.

Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.

The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.

“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”

“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”

The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.

The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.

$SNACK token

Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments

Published

1 month ago

February 20, 2026

Wladimir P.

crypto-snack-unveils-five-pillar-ecosystem-spanning-sports,-rwa-tokenisation,-igaming,-consumer-rewards-and-payments

Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.

The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.

“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.

Premier League Partnership

Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.

The club name remains under embargo ahead of a formal joint announcement in the coming weeks.

Real-World Asset Tokenisation

Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.

The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.

Licensed iGaming

Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.

Live Consumer Rewards

Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.

Snack App and Wallet

The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.

The post Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.