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WHAT DO GAMERS REALLY THINK OF WEB3 GAMING?

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Coda Labs, a seasoned team of mobile game creators building fun games powered by web3 technology, is thrilled to publish the findings of The Global Web3 Gamer Study – the most ambitious study to-date of gamers’ feelings about web3. In partnership with the Blockchain Game Alliance, DappRadar, and Laguna Games, the survey reveals the thoughts of consumer gamers worldwide across all gaming platforms (PC, console, mobile, web3) about cryptocurrency, NFTs, and blockchain gaming.

Investment in web3 gaming is expected to reach around $10 billion by the end of 2022 despite the ongoing ‘crypto winter’, and an often highly critical response to web3 from gamers and game developers. In this context, Coda Labs surveyed 7,000 respondents from the UK, US, Brazil, Japan and South Africa to shed light on their understanding and opinions of, and involvement in, web3 gaming. Based on their gaming habits and use of web3 tech, respondents were segmented into groups of Gamers, Crypto Gamers and Crypto Non-Gamers.

Şekip Can Gökalp, CEO of Coda Labs, commented:

“Is gamer dislike of crypto and NFTs a universal truth? This unprecedented study aims to answer that question for the whole games industry. Unsurprisingly, it did find that many gamers don’t perceive any benefits to web3 gaming, and even those with web3 knowledge are wary of financial costs and scams. Barriers to web3 going mainstream are plenty, although gamers’ concerns about its environmental impact are less pronounced than is often stated.

“When regular gamers do give web3 games a go, they tend to feel more positively, and this survey reveals that those regular gamers and heavy crypto users aren’t as far apart as we might have thought. They often overlap in their behaviours, motivations, and concerns; and ‘Crypto Gamers’ as we have called them are effectively hardcore gamers who are also early tech adopters. We hope the collective games industry can use these crucial insights to experiment with ways of making gaming more fun and accessible for all types of gamer.”

Sebastien Borget, President of the Blockchain Game Alliance, added:

“The Global Web3 Gamer Study proves with data that the blockchain gaming industry is still a nascent industry that needs more guidance in general both for Gamers and Developers. The first attempts at creating Web3 games have raised awareness but not defined the business model that will be the next industry standard yet. Our role as the Blockchain Game Alliance is to keep educating actors on the possibilities offered by the technology so they can innovate and experiment more with it.”

Key findings of The Global Web3 Gamer Study:

  • Gamers are aware of cryptocurrency and NFTs, but generally don’t like them. 89% have heard of Bitcoin, and half (51%) have heard of NFTs, but NFT ownership is just 3%. And they rated their feelings towards crypto (4.5/10) and NFTs (4.3/10) negatively

  • Web3 gaming isn’t mass market yet…

52% of Gamers aren’t familiar with any web3 gaming term, though one in three have heard of “Play To Earn”. Only 12% of Gamers have tried playing a web3 game and only 15% who haven’t say they are interested in doing so

  • …And the barriers to mainstream adoption are many.

41% of Gamers were unsure as to how web3 gaming would work. Crypto Gamers were more concerned with scams (41%), and the financial costs of getting involved with web3 gaming (32%)

  • The P2E hangover is hard to shake.

Play to earn is the most familiar term for web3 games, and earning crypto is the main reason people play them. 37% of Gamers, 45% of Crypto Non-Gamers and 60% of Crypto Gamers view it as their main motivation, although other benefits such as community and ownership were cited too

  • Gamers appear to like web3 gaming and in-game NFTs once they try them. Despite Gamers’ lukewarm feelings towards crypto and NFTs, those who had played web3 games were positive about them, rating them 7.1/10. Gamers who did own NFTs also rated gaming-specific NFTs favourably, at 7.3/10.4

  • Gamers and crypto users do intersect.

The vast majority of crypto users are Gamers too (for every Crypto Non-Gamer there are five Crypto Gamers). And, while Crypto Non-Gamers don’t meet the definition of ‘Gamer’ for this study, the majority (71%) do game at least monthly, and 81% have played a web3 game

  • In fact, Crypto Gamers are ‘gamers on steroids’.

Crypto Gamers – who game and use crypto regularly – are hardcore players. They play more competitively and on more platforms than regular Gamers. They are also 62% more likely to spend money in-game

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2025 BGA State of the Industry Report

MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds

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The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.

The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.

“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”

MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.

This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.

The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.

An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.

“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”

This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.

Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.

 

Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:

Respondent Demographics

  1. 19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.

  2. 22.7% female participation marks the highest level recorded in the survey’s history.

  3. 32.6% of respondents work in studios or publishing, dominating industry representation.

Industry Drivers

  1. 64.4% expect policy and regulation to have a positive impact on industry development.

  2. 29.5% cite high-quality game launches as the primary driver of future industry success.

  3. 27.5% point to sustainable, revenue-driven business models as a key growth factor.

Industry Challenges

  1. 36.0% view scams and fraud as the greatest threat to industry credibility.

  2. 32.6% report lack of funding or investment as their company’s biggest operational challenge.

  3. 38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.

The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.

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Prize AI Technologies Launches $PRIZE Token Presale

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Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.

The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the app’s intelligent notification system.

The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.

The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.

Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.

“We are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,” said a prize AI Technologies spokesperson.

The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japan’s $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asia’s $14.8 billion gaming segment.

Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.

The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.

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Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming

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Sovrun’s vision takes a bold step forward with its groundbreaking milestone: one of the first gaming projects to secure a listing on Hyperliquid, a high-performance decentralized exchange redefining liquidity for digital assets.

Liquidity is the backbone of successful gaming economies. Hyperliquid is designed to not only deliver liquidity but also visibility for growing ecosystems, transforming game economies into robust financial systems.

Sovrun, formerly BreederDAO, helped define the rise of blockchain games by developing modular smart contracts that augmented, optimized, and automated in-game functionalities opening up unprecedented opportunities in gaming. Sovrun is well known for its Axie Infinity proprietary breeding bots that allowed them to supply over 120,000 in-game assets to 40,000 players, boosting player liquidity and driving growth.

In their next phase, Sovrun is empowering not only asset creation, but the co-creation of entire virtual worlds using blockchain, AI and modular infrastructure. Backed by prominent investors like a16z, Delphi Digital, Longhash and more, Sovrun is building an ecosystem where gaming communities can collaboratively create, govern, and evolve their digital experiences, broadening the possibilities of creator-driven economies.

Securing a listing on HyperLiquid is just the first step as they plan to strategically build fully on-chain gaming within the cutting-edge infrastructure of HyperEVM, an upcoming component of the HyperLiquid ecosystem. Sovrun’s L2 testnet is now fully live, and is one of the first Layer2s on Hyperliquid. By integrating HyperLiquid’s institutional-grade infrastructure with Sovrun’s growing platform, the project is setting the stage for a seamless convergence of gaming, blockchain, and financial liquidity.

Sovrun and Virtuals Joint Venture

While the HyperLiquid partnership is turning heads, the joint venture between Virtuals Protocol and Sovrun, known as Ready Gamer, is set to power up gaming by integrating AI-powered experiences into web3 ecosystems. Imagine an RPG where NPCs remember your choices across in-game years, their attitudes shifting dynamically, or a strategy game where AI opponents learn and adapt to your tactics with every session. Virtuals’ GAME framework, a decision-making engine enabling AI agents with dynamic interaction, forms the foundation of this collaboration.

Together, Virtuals and Sovrun are delivering unscripted, personalized, and deeply immersive gaming experiences.

Autonomous Worlds (AW), or self-sustaining, player driven ecosystems, are the focus as Sovrun unlocks new dimensions of interaction and scalability, still sorely lacking in the gaming ecosystem. Through Sovrun’s AW architecture, players and creators can shape, grow, and evolve their virtual worlds making them genuine architects of their gaming experiences.

Traditional games struggle with a heavy demand for fresh content, but AW offers a community led model where game elements can be continuously expanded and reshaped by the players themselves. But what exactly does that mean?

The Sovrun Participation Layer allows communities to engage and influence game economies, and Sovrun is acquiring assets of top projects like My Pet Hooligan, Pixels, and Azra Games to name a few. In the crowd-built virtual world EVE Frontier for example, Sovrun developed a system that allowed for the development of eSports ecosystems into the game itself.

Now, by integrating with HyperEVM, tapping into the HyperLiquid ecosystem, and partnering with Virtuals, Sovrun is amplifying its mission to create a self-sustaining ecosystem where creators don’t just participate in autonomous worlds—they build them. This collaboration ensures that Sovrun is not only positioned as a leader in Web3 gaming, but also as a catalyst for the global adoption of decentralized gaming economies. HyperEVM’s ability to support high-scale, on-chain transactions ensures Sovrun’s platform can meet the demands of a rapidly evolving digital economy while the joint venture with Virtuals adds an immersive layer of dynamic interactions set to reshape web3 gaming.

The post Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming appeared first on Gaming and Gambling Industry in the Americas.

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