Blockchain
AC MILAN AND MONKEYLEAGUE PARTNER TO BRING WEB3 ESPORTS FOOTBALL INTO THE BIG TIME
AC Milan is delighted to announce a new partnership with MonkeyLeague, a AAA-quality, web3 football game built atop of the Solana blockchain, becoming the Rossoneri’s new NFT Gaming Partner.
MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks. The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
The new wide-ranging, strategic, and design partnership between MonkeyLeague and AC Milan includes the creation of exclusive, Rossoneri-branded NFT game assets, wearables, special game tournaments, co-marketing events, and a host of other exciting initiatives, such as club players playtesting the game.
As part of the deal, MonkeyLeague will work closely with the Italian Champions to launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums. The first and more exclusive batch will be auctioned on 6 October on MagicEden, with the NFTs going to the highest bidders. Some of the highly-sought after AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the entire Club.
In addition, MonkeyLeague will launch its initial MonkeyPlayer NFT breeding season in partnership with AC Milan where AC Milan branded assets can randomly come out through the breeding process. There will also be additional NFTs available, including in-game Stadiums and land.
The partnership marks a significant new growth phase for the entire MonkeyLeague community and fits perfectly in MonkeyLeague’s mission to bridge web2 and web3. For AC Milan, the new partnership with MonkeyLeague is part of a wider Web 3.0 strategy that sees the Club working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club.
Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “Partnering with champions like AC Milan, an absolute iconic Club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
The partnership will also see AC Milan sponsoring a number of high-profile future MonkeyLeague esports tournaments that will bring together the game’s best players from around the world to play in hotly-contested matches, with the winners taking home exclusive rewards. At the same time, there will be promotions galore, with prizes including VIP match tickets to some of the biggest games at Milan’s legendary San Siro stadium, and signed AC Milan shirts and other gear.
The game itself will benefit from the input of some of AC Milan’s biggest stars, as a number of squad players take part in playtesting the game and providing feedback and guidance to ensure the gameplay is as realistic and engaging as possible.
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2025 BGA State of the Industry Report
MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”
MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
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19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
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22.7% female participation marks the highest level recorded in the survey’s history.
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32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
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64.4% expect policy and regulation to have a positive impact on industry development.
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29.5% cite high-quality game launches as the primary driver of future industry success.
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27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
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36.0% view scams and fraud as the greatest threat to industry credibility.
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32.6% report lack of funding or investment as their company’s biggest operational challenge.
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38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
Blockchain
Prize AI Technologies Launches $PRIZE Token Presale
Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.
The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the app’s intelligent notification system.
The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.
The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.
Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.
“We are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,” said a prize AI Technologies spokesperson.
The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japan’s $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asia’s $14.8 billion gaming segment.
Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.
The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.
Blockchain
Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming
Sovrun’s vision takes a bold step forward with its groundbreaking milestone: one of the first gaming projects to secure a listing on Hyperliquid, a high-performance decentralized exchange redefining liquidity for digital assets.
Liquidity is the backbone of successful gaming economies. Hyperliquid is designed to not only deliver liquidity but also visibility for growing ecosystems, transforming game economies into robust financial systems.
Sovrun, formerly BreederDAO, helped define the rise of blockchain games by developing modular smart contracts that augmented, optimized, and automated in-game functionalities opening up unprecedented opportunities in gaming. Sovrun is well known for its Axie Infinity proprietary breeding bots that allowed them to supply over 120,000 in-game assets to 40,000 players, boosting player liquidity and driving growth.
In their next phase, Sovrun is empowering not only asset creation, but the co-creation of entire virtual worlds using blockchain, AI and modular infrastructure. Backed by prominent investors like a16z, Delphi Digital, Longhash and more, Sovrun is building an ecosystem where gaming communities can collaboratively create, govern, and evolve their digital experiences, broadening the possibilities of creator-driven economies.
Securing a listing on HyperLiquid is just the first step as they plan to strategically build fully on-chain gaming within the cutting-edge infrastructure of HyperEVM, an upcoming component of the HyperLiquid ecosystem. Sovrun’s L2 testnet is now fully live, and is one of the first Layer2s on Hyperliquid. By integrating HyperLiquid’s institutional-grade infrastructure with Sovrun’s growing platform, the project is setting the stage for a seamless convergence of gaming, blockchain, and financial liquidity.
Sovrun and Virtuals Joint Venture
While the HyperLiquid partnership is turning heads, the joint venture between Virtuals Protocol and Sovrun, known as Ready Gamer, is set to power up gaming by integrating AI-powered experiences into web3 ecosystems. Imagine an RPG where NPCs remember your choices across in-game years, their attitudes shifting dynamically, or a strategy game where AI opponents learn and adapt to your tactics with every session. Virtuals’ GAME framework, a decision-making engine enabling AI agents with dynamic interaction, forms the foundation of this collaboration.
Together, Virtuals and Sovrun are delivering unscripted, personalized, and deeply immersive gaming experiences.
Autonomous Worlds (AW), or self-sustaining, player driven ecosystems, are the focus as Sovrun unlocks new dimensions of interaction and scalability, still sorely lacking in the gaming ecosystem. Through Sovrun’s AW architecture, players and creators can shape, grow, and evolve their virtual worlds making them genuine architects of their gaming experiences.
Traditional games struggle with a heavy demand for fresh content, but AW offers a community led model where game elements can be continuously expanded and reshaped by the players themselves. But what exactly does that mean?
The Sovrun Participation Layer allows communities to engage and influence game economies, and Sovrun is acquiring assets of top projects like My Pet Hooligan, Pixels, and Azra Games to name a few. In the crowd-built virtual world EVE Frontier for example, Sovrun developed a system that allowed for the development of eSports ecosystems into the game itself.
Now, by integrating with HyperEVM, tapping into the HyperLiquid ecosystem, and partnering with Virtuals, Sovrun is amplifying its mission to create a self-sustaining ecosystem where creators don’t just participate in autonomous worlds—they build them. This collaboration ensures that Sovrun is not only positioned as a leader in Web3 gaming, but also as a catalyst for the global adoption of decentralized gaming economies. HyperEVM’s ability to support high-scale, on-chain transactions ensures Sovrun’s platform can meet the demands of a rapidly evolving digital economy while the joint venture with Virtuals adds an immersive layer of dynamic interactions set to reshape web3 gaming.
The post Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming appeared first on Gaming and Gambling Industry in the Americas.
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