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Layer and Sanlo partner to offer financing to game developers looking to bring IP into games

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Sanlo, the fintech company helping game and app developers scale with financial tools, insights and non-dilutive capital has partnered with Layer, the intellectual property (IP) licensing marketplace for the games and interactive industry to help game publishers with the cost of licensing IP for their games.

Developers on Layer’s platform will now have access to Sanlo’s financial tools, technology and its $200M pool of capital, putting future licensing deals that match budgets and growth ambitions within the reach of many more games companies and allowing them to focus on building rather than raising funding rounds. 

Representing a developer-centric alternative to venture capital, publisher deals and bank loans, Sanlo offers non-dilutive, revenue-based and fixed-term financing based on app and revenue data. Layer’s marketplace aims to make IP acquisition accessible for all developers by matching them directly with IP holders (such as CareBears, Bruce Lee, and Narcos) and facilitating the licensing process.

Acquiring IP such as brands, characters and stories is often reserved only for larger game publishers due to the opaque way in which licensing deals have traditionally been done. However, adding the right IP to a game has been proven to boost in-game economies, help retain valuable players, lower acquisition costs and deliver higher revenues. That’s why Layer wants to improve access for small-to-medium-sized developers looking to bring well-known IP into their projects through its creation of a matchmaking marketplace for IP holders and games companies. 

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European Gaming Congress 2024 (Warsaw, Poland)

Sanlo’s partnership with Layer further broadens the ecosystem of technology businesses helping to empower game and app developers – and the larger creator economy – following Sanlo’s recent partnership announcement with Stardust

Rachit Moti, Layer’s CEO and Founder, says “IP has become a big part of the business of making games and can hugely impact user acquisition, monetisation and player retention by tapping into readymade fanbases. Our partnership with Sanlo is a great step forward for Layer and means we’ll be able to help even more developers collaborate with popular brands and characters”.

“With our aims and ethos intertwined, Layer and Sanlo want to expand the opportunities available to a global community of developers“, adds Olya Caliujnaia, CEO and Co-founder of Sanlo. “We are thrilled to join Layer in this endeavor and together we hope to provide financing and IP for the next generation of fun, world-beating games.”

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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