Canada

SCUTI GUARANTEES GAME-MAKERS A 25% BOOST IN AD REVENUE

Published

2 years ago

September 13, 2022

Scuti CEO and founder, Nicholas Longano hosted a keynote at the virtual Hyper Games Conference last week. His keynote focused on new opportunities open to game makers through the advent of gCommerce and rewarded gamified interstitials, with a guarantee to increase every game maker’s ad revenue by 25%, while improving the player experience.

Longano challenged the notion that hyper games had to use outdated business models to monetize their games. “Most of these games force attrition due to the outdated and alienating ad practices they allowed into their games. No game, whatsover, should ever allow any ad which ejects their players from their game experience.”

He embraced the new rules set forth by Apple and Google. He demonstated how Rewarded Gamified Interstitials (RoGIs) could pave the way to increased revenues while providing players with anticipation and rewards between level loads…going as far as to refer to Scuti’s new ad system as the “Superbowl of game advertising…and something which players look forward to at each level of their game.”

Tony Shiff, CEO of 20 Below Games, has had Scuti’s marketplace in his games for almost a year, and said, “Everyone knows that most ads in game are intrusive and annoying. Many players don’t want to pay for the game, so they put up with them. Having a solution that is literally “opt-in” for the player, yet monetizes as good or better than traditional game ads, is fantastic. As a games developer we are thrilled to have a win-win solution for both us and the players. We’ve even seen players come up with innovative games techniques to maximize their Scuti rewards – so in effect, a new form of gameplay! Scuti is a powerful revenue generator that keeps players engaged and retained in the game – that’s amazing.”

European Gaming Congress 2024 (Warsaw, Poland)

Longano also showcased Scuti’s gCommerce platform, which is paving the way for game makers to earn accretive new revenues – tapping into the $4.9 Trillion gCommerce market and allowing players to earn Scuti$ rewards for each purchase, and in turn, use those rewards to make in-game purchases. After 12 months in market, almost 20% of Daily Active Users returned to Scuti-enabled games to collect their rewards every day.

Longano demonstrated how game makers can earn an accretive $14 ARPPU per player per month. He pointed out that Scuti was generating the highest eCPMs in the video game industry, allowing players access to curated deals, offers and rewards to fuel their gameplay, without ever leaving the lobby of their games.

Longano ended his keynote with a guarantee to every game maker and the Scuti commitment: “We are so sure that implementing Scuti will increase your ad revenue by 25% that we guarantee it. We will work with you to optimize the life-time value of your game and never remove your players from their game or interrupt their experience. That’s our promise to you.”

Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

Published

3 days ago

December 20, 2024

GamingAmericas.com

bally’s-interactive-launches-the-new-bally-bet-sportsbook-&-casino-app-in-ontario

Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

Published

4 days ago

December 19, 2024

GamingAmericas.com

be-#giftsmart:-scratch-the-idea-of-gifting-scratch-&-win-tickets-to-kids

BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.

AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

Published

1 week ago

December 16, 2024

GamingAmericas.com

jackpot-digital-receives-approval-from-agco-as-a-registered-gaming-supplier

Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.