Canada
SCUTI GUARANTEES GAME-MAKERS A 25% BOOST IN AD REVENUE
Scuti CEO and founder, Nicholas Longano hosted a keynote at the virtual Hyper Games Conference last week. His keynote focused on new opportunities open to game makers through the advent of gCommerce and rewarded gamified interstitials, with a guarantee to increase every game maker’s ad revenue by 25%, while improving the player experience.
Longano challenged the notion that hyper games had to use outdated business models to monetize their games. “Most of these games force attrition due to the outdated and alienating ad practices they allowed into their games. No game, whatsover, should ever allow any ad which ejects their players from their game experience.”
He embraced the new rules set forth by Apple and Google. He demonstated how Rewarded Gamified Interstitials (RoGIs) could pave the way to increased revenues while providing players with anticipation and rewards between level loads…going as far as to refer to Scuti’s new ad system as the “Superbowl of game advertising…and something which players look forward to at each level of their game.”
Tony Shiff, CEO of 20 Below Games, has had Scuti’s marketplace in his games for almost a year, and said, “Everyone knows that most ads in game are intrusive and annoying. Many players don’t want to pay for the game, so they put up with them. Having a solution that is literally “opt-in” for the player, yet monetizes as good or better than traditional game ads, is fantastic. As a games developer we are thrilled to have a win-win solution for both us and the players. We’ve even seen players come up with innovative games techniques to maximize their Scuti rewards – so in effect, a new form of gameplay! Scuti is a powerful revenue generator that keeps players engaged and retained in the game – that’s amazing.”
Longano also showcased Scuti’s gCommerce platform, which is paving the way for game makers to earn accretive new revenues – tapping into the $4.9 Trillion gCommerce market and allowing players to earn Scuti$ rewards for each purchase, and in turn, use those rewards to make in-game purchases. After 12 months in market, almost 20% of Daily Active Users returned to Scuti-enabled games to collect their rewards every day.
Longano demonstrated how game makers can earn an accretive $14 ARPPU per player per month. He pointed out that Scuti was generating the highest eCPMs in the video game industry, allowing players access to curated deals, offers and rewards to fuel their gameplay, without ever leaving the lobby of their games.
Longano ended his keynote with a guarantee to every game maker and the Scuti commitment: “We are so sure that implementing Scuti will increase your ad revenue by 25% that we guarantee it. We will work with you to optimize the life-time value of your game and never remove your players from their game or interrupt their experience. That’s our promise to you.”
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.
Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.
This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with Betty to expand content choice in Ontario
Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.
Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.
This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.
Canada
Peter & Sons Goes Live in Ontario with Ellipse Entertainment
Innovative iGaming studio Peter & Sons has strengthened its North American footprint by launching its portfolio in Ontario through a new partnership with Ellipse Entertainment, a fully licensed operator in the province.
The collaboration marks another step in the studio’s international expansion, bringing its distinctive slot titles to one of the most dynamic regulated markets in North America. Players in Ontario can now access Peter & Sons’ games via HighFlyerCasino.com, Ellipse Entertainment’s flagship platform designed specifically for the local market.
Entering a Key Regulated Market
Ontario has quickly established itself as a leading jurisdiction for regulated iGaming, attracting both operators and content providers seeking long-term growth opportunities. With a strong regulatory framework and a growing player base, the province offers a stable environment for companies looking to scale their presence in North America.
By partnering with Ellipse Entertainment, Peter & Sons gains access to a platform that prioritizes compliance, security, and user experience. HighFlyerCasino.com combines a wide-ranging portfolio of casino content with a seamless interface tailored to local players, ensuring a high-quality gaming experience.
Distinctive Content Meets Local Demand
Peter & Sons has built a reputation for delivering unconventional slot experiences, characterized by indie-inspired visuals, imaginative storytelling, and highly detailed game worlds. Its portfolio stands out in a crowded market, appealing to players looking for something beyond traditional slot design.
The launch in Ontario introduces these unique titles to a broader audience, aligning with increasing demand for diverse and engaging content within regulated markets. As competition intensifies, distinctive game design has become a key differentiator for studios aiming to capture player attention and retention.
Building a Long-Term Partnership
The partnership reflects a shared commitment to delivering premium entertainment within a trusted regulatory environment. Both companies are focused on creating value for players while ensuring compliance with Ontario’s gaming standards.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said:
“We are delighted to launch our portfolio with Ellipse Entertainment and bring our games to players in Ontario. The region has quickly established itself as a key regulated market in North America, and HighFlyerCasino.com provides a strong platform for introducing our distinctive titles to Canadian audiences.”
Larry Galansky, Founder of Ellipse Entertainment, added:
“We are pleased to welcome Peter & Sons to our platform as we continue expanding our entertainment offering. Their games are known for their artistic style and engaging gameplay, and we are confident they will resonate strongly with our audience.”
As the Ontario market continues to grow, partnerships like this highlight the importance of combining innovative content with reliable distribution platforms. For Peter & Sons, the move represents a strategic step toward strengthening its global reach while delivering its unique gaming experiences to new audiences.
The post Peter & Sons Goes Live in Ontario with Ellipse Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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