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Zynga Completes Acquisition of Mobile Growth Platform Storemaven

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Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. and a global leader in interactive entertainment, today announced it has completed the acquisition of Storemaven, a world leader in mobile growth and App Store Optimization (ASO) technologies. Expanding Zynga’s existing operations in Israel, the Storemaven team will combine its innovative mobile technologies with Zynga’s expansive global portfolio and Chartboost’s advertising platform. Financial terms were not disclosed.

Founded in Tel Aviv in 2015 by Gad Maor (CEO), Adam Rakib (President), and Eldad Abel (CPO), Storemaven creates innovative mobile growth and ASO technologies. The company revolutionized the way category-leading mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. With this acquisition, Zynga aims to enhance its usage and investment in state-of-the-art growth technologies, augment its leadership position in reaching mass audiences, and further its mission to connect the world through games.

“Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create,” said Alex Tremblay, Executive Vice President, and Chief Data Officer at Zynga. “With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace. Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family.”

“Zynga’s rich culture in data-driven decision making and innovation, expansive reach, and enormous ambitions have made them an important partner for us,” said Gad Maor, CEO of Storemaven. “This combination allows us to maximize the impact of our expertise and products. We look forward to combining our technologies and unique culture with Zynga’s massive portfolio and Chartboost’s advertising platform, opening the door to building a world-class publishing platform that will launch global hits at scale.”

“Israel has firmly established itself as a hotbed of technological innovation,” said Yaron Leyvand, Executive Vice President, Games at Zynga. “This acquisition grants Zynga a meaningful footprint in the region. This exciting deal also allows us to continue building Zynga’s leading in-house technical capabilities and opens up our ability across the company to tap into the passionate and highly-skilled talent community in Israel.”

Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc.

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Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.

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Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

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Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta iGaming Corporation Appoints Dan Keene as its CEO

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Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

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