Gaming
Pasha, NEO, Edward, HeatoN, kennyS and Maikelele announced as captains for the upcoming Kinguin Legends CS:GO tournament
Kinguin is today unveiling further details of its upcoming CS:GO tournament, Kinguin Legends. Kinguin Legends is an entertainment-first focused event that will see six CS:GO stars return to competitive play once again and create a captivating event full of nostalgia along with an exciting experience for all CS:GO fans to enjoy.
The “Legends” will battle it out for a share of the €50,000 prize pool and for the right to call themselves the first Kinguin Legends Champion!
Each captain will recruit players, friends, and pros to join them as they gear up to re-enter competitive CS:GO in the hope of emerging as champion. Tournament rules will be modified to highlight legendary captains and their old rivals. A custom designed Kinguin Legends 1v1 map has been exclusively created for the tournament. The only rule for all teams is that the average age of all five players must be 26 or over. The tournament kicks off on September 13th and will run until September 18, with teams playing through an initial round-robin tournament format followed by a best-of-three play-offs to determine who comes out on top.
The captains of the event are led by a group of legendary Counter-Strike players including:
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Jarosław “pashaBiceps” Jarząbkowski, Polish legend, mostly known from the Golden Five. He has won many significant tournaments with Virtus Pro including winning and MVP of EMS One Katowice 2014, DreamHack Open Bucharest 2016 and Intel Extreme Masters VI. Pasha was ranked the 3rd best player of 2014 by HLTV.
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Filip “NEO” Kubski, Polish legend, also known from the Golden Five. He has won many significant tournaments with Virtus Pro including ELEAGUE Season 1, ESL Major Series One Katowice 2014 and Intel Extreme Masters VI. NEO was ranked the best player of 2011 by HLTV, rated the best CS 1.6 player of all time by 12up and voted ‘Player of the Decade’ (2000’s) by HLTV users.
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Ioann “Edward” Sukhariev, Ukrainian legend and veteran with a long career at NAVI. He was the trophy bearer for the IEM Katowice 2022 and was ranked the 5th best player of 2010 by HLTV for CS 1.6.
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Emil “HeatoN” Christensen, Swedish legend, best known for his career at Ninjas in Pyjamas and SK Gaming winning multiple CPL tournaments and becoming the first person inducted into the Esports Hall of Fame at ESL One: Cologne 2016. HeatoN was rated one of the best CS 1.6 players of all time by 12up.
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Mikail “Maikelele” Bill, Swedish legend, known for his career at teams including Team Kinguin, Ninjas in Pyjamas and Godsent. He has won multiple tournaments at Assembly Winter 2015 and WePlay! Forge of Masters Season 2 while coming 2nd at one of the biggest tournaments of 2016 at DreamHack Winter. Maikelele was the creator of the first international superteam in CS:GO history with Team Kinguin.
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Kenny “kennyS” Schrub, French legend, best known for his career at Team EnVyUs and G2 Esports winning multiple tournaments including DreamHack Open Cluj-Napoca 2015, World Electronic Sports Games 2016 and ESL Pro League Season 5. “kennyS” was named “Esports Player of the Year” at The Game Awards 2015.
The online stage of the tournament (13-15th September) will be casted by Mamoon “TeaTime” Sabri, Travis “TravCS” Landaw Mott, Harvey “Skriv” Rodgers and Michael “YouM3” Cassidy. James Banks will be hosting the casting team for the finals (17-18th of September) and will be joined by Jack “Jacky” Peters and Davis “DAVEY” Stafford. Accompanying the team will be Halvor “Vendetta” Gulestøl and Dominik “Neo” Dąbrowski from the analysis desk. Meanwhile, the Polish stream will be hosted by Filip “Testree” Mątkowski. Other guest appearances are expected from Counter-Strike personalities to help relive old moments and bring some entertaining ribbing to the legends.
Viktor Romaniuk Wanli, Founder and Creative Director at Kinguin said: “I am delighted to be welcoming such iconic players to Kinguin Legends to create an exciting entertainment event, with new stories for fans to watch and enjoy. Kinguin has a deep-rooted passion for esports and we hope that Kinguin Legends CS:GO will be our first step to creating a long lasting and fully-loaded entertainment experience for fans all over the world. To have kKennyS, Pasha, Edward, Neo and Maikelele playing against each other again is mind blowing! I recall HeatoN as the ultimate Counter-Strike player back in my early involvement with esports since CPL. It’s unbelievable that I may see him play to win again! We have big ambitions with Kinguin Legends and will be bringing more exciting esports events to our community in the future.”
Kinguin Legends Captain and ex-CS:GO professional “pashaBiceps” Jarosław Jarząbkowski said: “I am very happy to be able to participate in the Kinguin Legends project. This is a great initiative that will definitely allow us to feel the emotions associated with the great CS:GO scene again. I’m looking forward to the duels with NEO, Edward, HeatoN, kennyS and Maikelele. It will be a great show!”
For this tournament, Kinguin is partnering with the CS:GO matchmaking portal, Esportal, who will be hosting the Kinguin Legends streams on its front page as the official technology partner.
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Australia
Regulating the Game 2026 Draft Program Unveiled, Spotlighting the Issues Shaping the Sector
Regulating the Game has published the draft program for its 2026 Sydney conference, outlining a comprehensive agenda of keynotes, featured addresses, panels, and expert masterclasses examining the most consequential regulatory, policy and operational issues facing the global gambling sector.
Regulating the Game 2026 will be held 9–11 March 2026 at the Sofitel Sydney Wentworth and represents the sixth edition of the conference as a forum for rigorous, cross-jurisdictional engagement on gambling regulation and sector performance and uplift.
The draft program confirms that each conference day is anchored by keynote and featured speakers, whose addresses are designed to frame and contextualise the broader program of talks, panels and masterclasses that follow. These speakers bring senior executive leadership, policy and advisory insight, and deep subject-matter expertise, helping to frame the regulatory and operating environment, its trajectory, and the lenses through which the agenda is explored.
Across the three days, the program integrates:
- Context-setting sessions that frame the regulatory and operating environment and its direction, including examinations of where gambling regulation and policy are heading, how enforcement and sanctioning approaches are evolving post-inquiry, and how governments and markets are responding to persistent black-market and grey-market pressures. These sessions establish the policy, strategic and operating lenses through which the broader agenda is explored.
- Moderated panels that interrogate regulatory assumptions and reform outcomes in practice, including discussions on harm minimisation in increasingly data-driven environments, the limits and consequences of intensified regulation, and the interaction between market design, consumer behaviour and regulatory intent.
- Expert masterclasses, including a session led by Jay Robinson focused on embedding the Responsible Gambling Officer role with purpose, authority and practical impact, and a second masterclass convened by the International Masters of Gaming Law, with final scope and focus to be confirmed. Together, these sessions are designed to support practical capability uplift and address the implementation risks that sit between policy intent and operational reality.
- Industry Spotlight sessions, introduced in 2026, comprising tightly curated 15-minute presentations from incumbent organisations. These sessions provide a platform to articulate strategic direction, investment priorities and innovation pathways, and to examine what lies ahead for the sector as regulatory expectations, technology and market structures continue to evolve.
Collectively, the agenda addresses:
- The trajectory of gambling regulation, enforcement and sanctioning frameworks
- AML/CTF reform, financial crime risk and supervisory expectations
- Safer gambling governance, harm minimisation and behavioural insight
- Black market and grey market dynamics in increasingly regulated environments
- Technology, data governance and the use of AI in regulatory and compliance systems
- Leadership, accountability and the operational reality of reform delivery
While the program is deliberately broad, particular attention has been given to curating sessions and contributors that surface topical and often unresolved issues facing the sector. The agenda is designed to frame the current environment and its direction, provoke informed debate, stimulate curiosity, and act as a catalyst for new ways of thinking, innovation bets and next practice across regulation, policy and operations.
Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game, said the 2026 draft program reflects a deliberate architecture:
“The program is designed to open up the problem space, not to close it down. Early sessions are intended to frame the environment honestly and rigorously, so that the discussions that follow can interrogate options, trade-offs and solutions with clarity and discipline.”
He added:
“Regulating the Game is deliberately structured to move from context to analysis to application. The draft program makes that progression clear and intentional.”
The program is supported by flagship events including Pitch!, the RTG Global Awards Gala Dinner, and an expanded Exhibition Showcase, which together complement the formal agenda and support cross-sector engagement.
The draft program reflects the core structure of the conference, with final speaker confirmations and minor refinements to be completed in the coming week.
The post Regulating the Game 2026 Draft Program Unveiled, Spotlighting the Issues Shaping the Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Smart Director of Product Gaming at AppsFlyer
AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition
AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.
In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.
“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”
Additional key insights from the State of Gaming for Marketers 2026
- Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.
Methodology
AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.
The full report is available at: appsflyer.com/resources/reports/gaming-marketers/
The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.
Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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