Gaming

Gunzilla Games Raises $46M to Redefine the Battle Royale Genre By Letting Players Trade Their In-Game Items in “Off The Grid”

Published

4 years ago

August 10, 2022

Reading Time: 3 minutes

Gunzilla Games, a AAA game studio, announced that they have raised a total of $46M in their latest investment round. This new round of investment will allow the studio to build out their new platform called GunZ, empowering players by granting them complete ownership over their in-game possessions. GunZ will be the foundation for “Off The Grid” (OTG). One of the OTG’s standout mechanics is “in-game item trading”, the first game where players will be able to buy new in-game items from other players who collected them in the game or acquired them from each other. Trading will be handled via an internal blockchain based marketplace or any third-party marketplace which supports NFT technology. This investment round is led by Republic Capital. Other major participants include Griffin Gaming Partners, Animoca Brands, Jump Crypto, Raptor Group, CoinFund, Shima Capital, Dominance Ventures, GSR, Kucoin Labs, Spartan Investment Group, AlphaCrypto Capital, Blizzard, Digital Strategies, Morningstar Ventures, Gamegroove Capital, NGG and Huobi Group, who will also assist in maintaining the technical infrastructure of the project. Notable angel investor and advisor include Justin Kan, co-founder of Twitch.

Gunzilla assures gamers that they will never sell NFTs directly to their player community, nor will they hide progression or any game features behind a monetized paywall, the trading is entirely optional. Gunzilla believes that the GunZ platform has the potential to radically change the core gaming experience for players, and those not interested in trading are able to completely skip this feature and simply enjoy the full game for free without any limitations.

Vlad Korolev, CEO and Co-Founder of Gunzilla, explains: “We are striving to provide players with complete freedom in every detail of OTG, and with each step of its gameplay. In OTG additionally to the core gameplay, players will be able to own and trade their in-game items with other players. As well as assure players that their hard-earned items remain theirs to keep, no matter what. In today’s free-to-play games, if you pay for something, it isn’t yours. You do not, and cannot, own anything. Anyone can read the EULA of any game to verify this. If you’re banned, for example, any item can be taken away from you, even if your ban is accidental. When you stop playing any free-to-play game, the money you’ve put in also disappears. We are re-inventing the system, putting the power back in the hands of gamers, and are using blockchain technology to make this happen. With OTG and GunZ, we are creating a universe that will set a new standard for the industry”

Players will also be able to take their items out of the game. As the universe of OTG continues to evolve, gamers will discover new items each time they play. In-game items that players can trade will include the one-of-a-kind characters that players create themselves, custom weapons, clothing items and accessories.

This investment round follows the recent released teaser-trailer of Gunzilla’s new game OTG, a AAA Battle Royale 2.0, third-person shooter, led by the studio’s Chief Visionary Officer and Oscar nominee Neill Blomkamp. A free-to-play (F2P) title, OTG, that features a strong narrative focus with unique gameplay mechanics and is due for release across next-generation platforms in 2023.

Brian Johnson, a Senior Director of Republic Capital, said “The Gunzilla team is nothing short of stellar with industry veterans having contributed to games that many of us grew up playing. We believe that free-to-play reigns supreme and that by combining it with an optional Crypto component, Gunzilla will lead by example, marrying the Crypto and gaming worlds. There’s no doubt that the future of Crypto gaming needs to involve next-gen consoles, and we believe Gunzilla will allow this to happen with ease.”

eSports

Study: 400m Gen Z esports fans say brand activations drive purchases

Published

19 hours ago

June 25, 2026

Wladimir P.

EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.

ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.

The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.

On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.

The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.

Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”

Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”

Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”

The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Compliance

HIPTHER Launches HALLO: The Standard in Compliance Expertise

Published

4 days ago

June 22, 2026

GamingAmericas.com

hipther-launches-hallo:-the-standard-in-compliance-expertise

HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.

HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.

Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.

A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.

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1xBet

HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

Published

1 week ago

June 17, 2026

Wladimir P.

hltv-awards-returns-to-belgrade-on-january-9,-2027,-adding-lifetime-achievement-honor

HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

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