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ITV Backed Live Tech Games Enters the US Market with a Bang with New, Competitive Word Game pogl

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Following a successful year of national and campaign-specific releases, including a pilot with ITV’s This Morning, Live Tech Games (LTG) has taken its offering global with a new release in the US: the thrilling new word puzzle game pogl. With LTG’s UK success already attracting attention, players have been determined to give themselves a head start before the first live tournament, with over 8,000 players signed up to the pre-game mailing list.

Launching today, [Tuesday 2nd August], pogl pits players head to head in a live tournament, with each player guessing the answer to a simple trivia question and the quickest to find the answer in the word search grid, winning the round and progressing to the next level. The live word game will be available to players three times a week: Tuesdays, Thursdays and Sundays at 7pm ET/4pm PT, with the first tournament today [2nd August].

LTG’s aim is to pioneer a new wave of digital entertainment on a global scale; by going international with the launch of pogl, LTG will connect a new audience with the thrill of live, tournament style games. The integrated sponsorship opportunities available on LTG’s games including pogl are unparalleled: brands are positioned at the heart of gameplay in a non-intrusive framework with special sponsored prizes, custom trivia questions, countdown space takeovers and sponsored power ups available.

pogl already has a number of sponsors lined up for its upcoming games, with each sponsor having a one week (thus three game) sponsorship confirmed with unique brand integrations. Sponsors include Pangissimo, size-defying surround sound at home and on the go with lightweight, outdoor-ready portable modular speakers; Emma+Oliver, high-quality modern home furnishings and other beautiful home décor at affordable prices; as well as Rolo Golf, Sweaty Bands, Pro Writing Aid and Tea Drops. LTG’s ambition is to have pogl games sponsored by the biggest brands in the US and with a host of thrilling new live games lined up for the future, pogl is just the beginning for international markets.

2020 saw the launch of Roshambo Live – a competitive rock, paper, scissors game – and LTG’s first success, hitting number three on the App Store Game charts and leading to partnerships and collaborations with renowned brands including ITV, Arsenal Football Club and Tombola. Following the hugely successful launch into the UK market, ITV’s Studio 55 Ventures invested £2.5M into LTG, recognising the potential and capacity for huge success across industries that lay with the impressively young start-up. The UK media giant has collaborated with the founders to develop targeted and creative new games and campaigns to change the way viewers engage digitally.

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Samuel Worsley, co-founder and co-CEO of LTG, said: “We are delighted to announce the launch of pogl in the US. We have been working hard to develop our international business for months, determined to bring live gaming to a new audience we know will get a huge thrill from playing our games. With such a high demand in the gaming industry it felt like the obvious next step to launch in the US and we are thrilled with the anticipation building up around pogl already on our VIP signup list.”

Much like LTG’s previous digital games, pogl inhabits a simple and easy to grasp concept, blended with fast paced competitiveness and undeniable bursts of adrenaline. Using knowledge, skill or simple love of trivia, players can immerse themselves in the quick action game which is accessible for everyone; from Gen-Z to their grandparents who indulge in a classic word game, anyone can play along and experience the live fun it brings to audiences. In the current climate of mobile entertainment, pogl is arriving at the perfect time; with the huge success of BeReal’s simultaneous push notification, Wordle’s daily puzzle challenge, and TikTok’s bursts of entertainment, pogl will occupy a unique and exciting position that combines the attractions and characteristics of the live mobile space’s current stars. pogl is set to make its mark on the US and bring the thrill of competitive, light-hearted and live rewarded gaming to a new audience.

Samuel Worsley continues: “This is a great opportunity for Live Tech Games. Already growing at a huge rate across the UK, we have so many plans for the future and how pogl could grow, with ambitions to make it a global brand. pogl offers audiences the chance to immerse themselves in a competitive, fun space, whilst also presenting a unique opportunity for brands to engage with consumers and drive retention.”

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Alcohol and Gaming Commission of Ontario (AGCO)

Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

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Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.

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Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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