Gaming
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments
Integral Ad Science, a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
“Gaming continues to emerge as a medium with broad appeal and growing reach. By partnering with Anzu, we now deliver in-game measurement and transparency for advertisers within gaming environments,” said Tom Sharma, Chief Product Officer of IAS. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”
In-game environments have posed various challenges for verification measurement throughout the ad tech industry, such as multiple forms of device types, game developers, and platforms, all of which make it difficult to use a single tech suite for verification coverage. This strategic collaboration further delivers ad transparency into mobile gaming environments, continuing IAS’s progress related to in-game brand safety, suitability, IVT, and viewability measurement everywhere in the digital advertising ecosystem.
“Anzu’s new partnership with IAS is the next step in standardizing in-game viewability and performance in the mobile gaming industry, which is projected to reach $136 billion worldwide this year,” said Itamar Benedy, Co-Founder and CEO of Anzu. “This new partnership means advertisers can now get enhanced visibility into the effectiveness of their campaigns. This further strengthens the already robust metrics and reporting advertisers benefit from when running in-game ad campaigns with Anzu.”
“This important measurement advancement will help accelerate advertisers’ ability to scale their in-game media investments by further demonstrating the high performance of the Anzu platform,” said Joe Cady, EVP Advanced Advertising & Partnerships, NBCUniversal. “We are excited to see Anzu and IAS partner to expand insights and streamline measurement operations for marketers as they evaluate their in-game media effectiveness.”
Powered by WPeMatico
casino
Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay
A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.
Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.
Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.
The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.
Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.
“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.” – Stake’s Chief Marketing Officer, Akhil Sarin.
Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.
About Stake
Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.
Contact
Stake
The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino
Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay
A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.
Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.
Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.
The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.
Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.
“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.” – Stake’s Chief Marketing Officer, Akhil Sarin.
Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.
About Stake
Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.
Contact
Stake
The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Americas iGaming & Sports Betting News.
ARK Games
Flexion Enters into Partnership with ARK Games
Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.
Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.
Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.
As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.
“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.
The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.
“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.
Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.
The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
AGCO6 days agoAGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
-
Apple5 days agoIBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
-
AB Trav och Galopp6 days agoRichard Woodbridge Elected to ATG Board of Directors
-
Caleta Gaming6 days agoCaleta Gaming launches Cluster Cup high-volatility football-themed slot
-
apuestas deportivas5 days ago¿Por qué Pix es central en la lucha contra el mercado ilegal de apuestas?
-
game release6 days agoSpinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio
-
Brazil5 days agoEsportes da Sorte campaign celebrates fans’ resilience in support of Brazil
-
Africa5 days agoBroadway Platform Partners with Ghanaian Operator Afrinova



