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Gaming site Haste Arcade raises $1.5M in oversubscribed fundraising round

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Haste Arcade has just closed its $1.5 million seed round. The fundraising was oversubscribed, Haste was able to exceed the $1 million target that it had set for itself.
“We were originally seeking $1MM to lay a good solid foundation for the product/vision and then have some working capital to start testing our assumptions around product/market fit, specifically with marketing outside the ‘crypto’ community,” said Dan Wagner, the co-founder of Haste Arcade.
“After pitching the concept to a handful of investors, it became obvious that we weren’t the only ones thinking ILP™ Gaming could potentially become a ‘thing.’ We stopped pitching a couple of months ago but due to word of mouth and interest from other investors we were able to secure an additional $500K on top of the original goal bringing the total to $1.5MM,” he added.
The gaming industry
According to Wagner, there are several elements of the Haste Arcade that make investors confident in Haste’s future.
“First and foremost, the idea; its novel, it’s new, and it’s easy to understand. Get on the leaderboard. Get paid. It’s not rocket science by any means and at the same rate, it’s not hard to imagine something like ILP™ Gaming catching on and taking off.
“Secondly, the market. Online gaming is absolutely massive and even if you’re only able to capture a small fraction of the gamers in the world, you can build a business with millions or hundreds of millions of users.
“And finally, our team. It’s not our first rodeo, meaning, we’ve raised capital before and we’ve shown what it takes to build a business. Many don’t know this, but the four co-founders of Haste, Inc. have been working together for basically seven years at this point. We move fast, are great at failing, iterating, pivoting, and quite frankly just getting stuff done and keeping the ball rolling.
“Add in the rest of the folks we’ve brought on and our core team of 8 forms a solid foundation. When you realize the core team’s skill set and experience, you realize that in a lot of ways, it’s not your average startup. Since we started building beta, everything has been done first class. If we are right, Haste Arcade has uncovered an entirely new category in gaming, and there is most likely some money to be made from being the market leader for something like that,” said Wagner.
The lead investor in the round was Jonathan Cogley, the CEO of Logic Boost Labs. Cogley has a long and successful history in the cybersecurity field and recently sold his cybersecurity company Thycotic for $1.4 billion. Now, he spends his time at Logic Boost Labs, a San Diego-based accelerator that invests in early-stage leaders.
Other notable investors that participated in the seed round include Thomas Vu, who formerly worked at Riot Games helping bring League of Legends to market; Anthony Borquez, the CEO of Grab Games and a professor at the University of Southern California; Craig Brennan, the Silicon Valley veteran with decades of experience in software leadership/management that sits as the CEO of private and public companies; and Brad Powers the CIO of Passport.
Seeing new investors throw their hats in the ring is a positive sign. Investors provide companies with the resources they need to succeed because they see value in the company’s business model and have the belief that their business will be worth significantly more in the future. Businesses like Haste that find a way to implement innovative ideas that have the potential to revolutionize an industry will always be sought after by investors.
The fact that the latest haste fundraising round was oversubscribed confirms that theory and supports the idea that there is a tremendous amount of value that can be realized by the businesses using the Bitcoin blockchain as a core component of the app, service, or experience that they are creating.
The Haste Arcade future
“We are highly focused on a couple of things at the moment like capturing and analyzing data from our marketing efforts and sharpening the unit economics so that we have a compelling story when we start raising growth capital. We are also highly focused on creating new and more engaging experiences throughout the arcade. We’re very excited about certain items on our roadmap and believe the online gaming community will be too,” said Wagner.
Ultimately, the money Haste Arcade has raised will bring them closer to having their overall vision come to fruition.
“In the future, you will come to Haste Arcade for awesome experiences. You will play games, compete, and have fun, but you will also drop in just to hang out, be social, and communicate with the friends that you’ve made from all around the world. You will enjoy immersive experiences in the metaverse. You will make some money and some will even quit their jobs and become professional gamers in the arcade,” Wagner said.
“You will see Haste Arcade on national television. You will see Haste Arcade promoted by the biggest celebrities and pro athletes in the world. You will buy a Haste console. You will play ILP™ games at your local bar. You will even walk into a physical arcade and play skeeball or shoot hoops for ILP™. If you are involved now, you will be proud to have been a part of it all in its early stages,” he added.

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Study: 400m Gen Z esports fans say brand activations drive purchases

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EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.

ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.

The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.

On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.

The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.

Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”

Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”

Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”

The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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HIPTHER Launches HALLO: The Standard in Compliance Expertise

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HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.

HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.

Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.

A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.

The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on Americas iGaming & Sports Betting News.

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HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

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HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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