Gaming
Stream Hatchet Launches Stream Hatchet Brands – to Track Earned Media Value from Brand Advertisements In Streaming
Stream Hatchet Brands enables the targeted performance measurement of over 2,300 major brands via logo recognition models and chat analysis on video game streaming platforms
Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc., today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database that allows marketers to track earned media value from over 2,300 major brands on video game streaming platforms.
Stream Hatchet Brands provides detailed information and curated data sets on the prominence of brand appearances within the top video game streamers, as well as the earned media value generated in each individual frame. This allows marketers to track brand logo impressions related to viewership and brand affinity and present them in dashboards.
These dashboards can be filtered into specific categories and industry segments to enhance comparative analysis, and the final data can be processed into a variety of visuals and reports.
Stream Hatchet Brands features three advanced data curation methods:
- Logo detection with frame by frame methodology – A bespoke model allows the tracking of brand logos by observing the stream frame by frame. Using this data, internal algorithms generate an earned media value providing a micro-level and highly accurate performance measurement.
- Logo detection by logo presence methodology – In addition to tracking brand logos in streaming videos, Stream Hatchet Brands also tracks brand presence on a larger level, allowing brands to benchmark their presence against a broader quantity of live streaming platforms.
- Chat analysis – Brand mentions are detected by analyzing the complete chat history of all channels, and Stream Hatchet Brands’ advanced methodology tracks specific brand mentions by analyzing the context of the chat to avoid tracking keywords that share the brand name.
“More than ever, brands are leveraging gaming influencers and esports events to reach the core gaming audience, which is full of lucrative consumers for various brands,” said Eduard Monsterrat, CEO at Stream Hatchet. “Tracking earned media value on live streams has never been easy, but now with the launch of Stream Hatchet Brands, brand marketers have a simple way of accurately determining the level of brand lift they are generating through sponsorship activations. They can see where their logos appear on stream and how prominent they are compared to competitors, while also tracking brand affinity through audience mentions in chat.
“What makes our products unique”, Montserrat continued, “is our taxonomy and classification methodology. Our data experts spend a copious amount of time properly labelling each individual data point that flows through our reporting offerings, and we never sacrifice quality”.
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Eastern Europe
Amazon Games Expands Global Footprint with New Development Studio in Europe
Amazon Games announced it has opened a new game development studio in Europe, based in Bucharest, Romania. The studio expands Amazon’s commitment to developing and publishing games as it joins the ranks of the existing development teams in Orange County, Montreal, San Diego, and Seattle. The new studio will focus on supporting Amazon Games’ diverse portfolio of games now and in the future. Amazon Games is actively hiring to build out the talented team, with many active roles open now.
“Amazon Games is focused on developing and publishing great games, and we have an ambitious long-term roadmap in front of us,” said Christoph Hartmann, VP of Amazon Games. “Expanding our internal development teams into Europe was a natural next step for us as we tackle our broad portfolio. Bucharest is known as one of the top emerging European cities for game development and we look forward to tapping into the rich talent pool.”
Amazon Games has hired industry veteran Cristian Pana to lead the studio. Cristian brings more than 20 years of experience building video games, most recently serving as the Managing Director at Ubisoft Bucharest. Cristian’s experience spans some of video games’ biggest games and franchises, including Tom Clancy’s The Division, The Crew, Far Cry, and Avatar and diverse genres, from driving games, action adventure open world games to shooter RPGs.
“I’m thrilled to join Amazon Games at a time when the team is actively building across an exciting roadmap,” said Cristian Pana, Studio Head for Amazon Games Bucharest. “I’ve built and led outstanding teams in the past and I know this area of Europe is a hot spot for some of the very best talent in gaming.”
The new studio supports Amazon Games’ vision of developing and publishing games that foster community in and around its games. The expanding portfolio from Amazon Games includes two launched live-service games, New World and Lost Ark, announced projects including Tomb Raider, The Lord of the Rings, and Throne and Liberty, as well as unannounced projects from our San Diego and Montreal studios, and the independent studio Glowmade in the UK.
The post Amazon Games Expands Global Footprint with New Development Studio in Europe appeared first on European Gaming Industry News.
Gaming
KuCoin Ventures Announces Strategic Investment in FantaGoal
KuCoin Ventures, the investment arm of the global cryptocurrency exchange KuCoin, has announced a strategic investment in FantaGoal, an eagerly anticipated Web3 game for this summer. This collaboration marks a significant milestone in the evolution of the Web3 gaming market, emphasising the strategic partnership between KuCoin Ventures and FantaGoal.
FantaGoal is poised to capture the attention of football fans worldwide by integrating elements of the Euro Cup, Copa America, Fantasy sports and AI, delivering the most exhilarating football gaming experience. With the aim of building the world’s largest football ecosystem, FantaGoal has secured partnerships with many football stars as well as numerous football clubs and large football communities. Leveraging its innovative one-stop custody wallet solution, FantaGoal enables Web2 football fans to seamlessly transition into Web3 gaming.
The strategic partnership between KuCoin Ventures and FantaGoal is expected to unlock new opportunities for both parties. By leveraging KuCoin Ventures’ industry insights, FantaGoal is set to achieve substantial growth. Conversely, FantaGoal’s innovative gaming solutions will diversify the services offered by KuCoin Ventures. Key highlights of the partnership include enhanced user engagement for FantaGoal, advancements in seamless user integration from Web2 to Web3, and innovations in game economics and ecosystem design.
“KuCoin Ventures is thrilled to partner with FantaGoal, a platform that shares our vision for an open and accessible financial future. This investment is not just financial; it’s a strategic move to integrate FantaGoal’s innovative gaming solutions into our ecosystem,” Johnny Lyu, CEO of KuCoin, said.
KuCoin Ventures has been actively seeking out and investing in promising blockchain and cryptocurrency projects that align with its vision of a decentralised and inclusive financial ecosystem. The investment in FantaGoal is a testament to KuCoin Venture’s commitment to supporting projects that bring transformative solutions to the market.
The post KuCoin Ventures Announces Strategic Investment in FantaGoal appeared first on European Gaming Industry News.
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
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