Gaming
Application phase for the Games Lift Incubator 2022 starts
Developers and games start-ups from Hamburg can apply for the extensive funding and support program Games Lift Incubator until June 14, 11:59 pm CEST. As part of the program run by the location initiative Gamecity Hamburg, five teams get financial support of 15,000 euros, three months of coaching and mentoring, slots in a co-working space as well as access to the Games Lift Network composed of numerous mentors from the international games industry. Upon completing the program, the teams will get continued support for twelve months with additional coaching and the help of a PR agency specializing in video games. A quick overview of the program and its benefits in only 30 seconds is available in this trailer video: https://youtu.be/VA5RxX_nq2A
Gamecity Hamburg has been organizing the Games Lift Incubator once a year since 2020 to support solo devs, developers, founders and start-ups in Hamburg with the development of digital games with high market potential.
„The development of digital games is a Herculean task – especially for young teams who have just begun working on their projects. With the Games Lift Incubator, we create the ideal environment to support the teams at each step of their way and help them to manage challenges as well as to reach milestones in the best way possible. The closely-knit network of developers and companies in Hamburg allows us to offer the teams a unique combination of expertise, coaching and public funding”, explains Amanda Förtsch, project manager at Gamecity Hamburg and member of the Games Lift Incubator 2022 Awarding Committee.
The timeline for the Games Lift Incubator 2022
Applicants and teams from Hamburg as well as devs and teams who aim to relocate to Hamburg can apply for the Games Lift Incubator 2022 until June 14. The Awarding Committee invites the most promising teams to pitch their projects online and five teams are subsequently accepted in the Incubator. The incubator program begins September 12 and runs until the beginning of December. Following the graduation event for the five teams on December 8, Gamecity Hamburg continues to support the graduates for another year of individual coaching with professional advisors and the help of a PR agency specialized in video games.
Further information about the Games Lift Incubator is available on the official website: https://www.gamecity-hamburg.de/incubator/. Applications can be submitted online until June 14, 11:59 pm CEST.
“Games Lift Insights” information event on May 24
To give an impression of what awaits participating teams in the workshop program of the Games Lift Incubator, Gamecity Hamburg will host the online workshop “Games Lift Insights” on May 24, 2022, 4:30 pm CEST. Cassia Curran, business development and strategic advisor specialized in games and Games Lift mentor, will share her knowledge on market analysis for indie games. Also, the Gamecity Hamburg team will join in to answer participants’ question about the Games Lift program and application process. More information and registration for the event: https://games-lift-insights-2022-market-analysis.eventbrite.de
The Awarding Committee
The Awarding Committee, composed of experts from the local games industry as well as representatives of Gamecity Hamburg and Hamburg’s Ministry of Culture and Media, decides which applications are accepted into the Games Lift Incubator 2022:
Mareike Ottrand is professor of Interactive Illustration and Games at the HAW Hamburg University of Applied Sciences as well as co-founder and art director at Studio Fizbin. The German development studio is known for titles like “The Inner World” and was awarded the title of “Best Studio” at the German Video Game Awards last year.
Ole Schaper is CEO and CTO of the mobile games studio Sviper, known for the game “Super Spell Heroes”, which was able to raise a seven-figure sum from international investors. He brings his experience from both developer and management positions at development studios as well as founder and CEO of his own companies to the table.
Wolf Lang is co-founder of the Hamburg-based indie studio THREAKS and CEO of the event agency Super Crowd Entertainment, which specializes in the games industry. Super Crowd Entertainment was awarded a special prize by the jury of the German Computer Game Award for its virtual exhibition concept called “Indie Arena Booth Online”, which allows indie developers to be digitally present at gamescom, the largest European video game exhibition.
Jens Unrau is Head of the Department of Media and Digital Economy at the Ministry of Culture and Media of the Free and Hanseatic City of Hamburg and has been supporting the development of the local media and digital economy for over 20 years. He has been a point of contact for the games industry in Hamburg since 2003 and brings his experience as the initiator of the first Hamburg prototype funding program as well as member of the Awarding Committee of the new Gamecity Hamburg prototype funding to the table.
Amanda Förtsch is project manager at Gamecity Hamburg and responsible for the concept and execution of networking events and funding programs like the Games Lift Incubator. She previously handled numerous clients and projects at Super Crowd Entertainment and was involved in the development of the Gamecity Online Hub as well as the organization of the community convention MAG! and the Hamburg Games Conference.
The mentors
A variety of professional mentors are available to the participating teams as part of the Games Lift Incubator. This year’s mentors include Heather Chandler, consultant in the games industry and former Senior Producer for Fortnite, as well as Jörg Luibl, experienced games journalist, amongst others. Additional supporters of this year’s Incubator program will be revealed soon.
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Gaming
58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.
This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.
Early Results Flip the Stereotype
Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.
What Rocket Match Is
Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.
The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.
The four vibes include:
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Bold – confident, high-energy, loves bigger sparks
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Sunny – easy-going, playful, social, effortlessly charming
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Dreamy – soft, romantic, focused on atmosphere and emotion
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Adventurous – playful risk-taker, spontaneous, curious
Community Insights from Rocket Match
The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.
Alex Martin, PR Lead at RocketPlay, said:
“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”
Why It Matters
Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.
The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.
This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.
Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.
What Rocket Match is
Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.
There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.
The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.
Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.
What it says about RocketPlay’s community
Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”
What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.
The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.
A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.
“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.
“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.
Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.
The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.
The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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