Asia

Esports set to debut at Asian Games 2022, Indian esports contingent reacted after the postponed of prestigious event

Published

4 years ago

May 6, 2022

Reading Time: 4 minutes

Following detailed discussions with the Chinese Olympic Committee (COC) and the Hangzhou Asian Games Organising Committee (HAGOC), the OCA Executive Board (EB) decided to postpone the 19th Asian Games, which were scheduled to be held in Hangzhou, China, from 10 to 25 September 2022. The new dates of the 19th Asian Games will be agreed between the OCA, the COC and the HAGOC and announced in the near future. However, the above decision was taken by all the stakeholders after carefully considering the pandemic situation and the size of the Games.

The Olympic Council of Asia has earlier announced the titles for the debut of esports as an official medal sport at the 19th Asian Games in Hangzhou, China in September 2022. There will be eight medal events, plus two demonstration games, reflecting the popularity and growth of electronic sports in Asia.
Recently, following eight days of high-voltage competition and nail-biting action in the ESFI’s National Esports Championship 2022 (NESC ’22), the winners have been selected to represent the country at the prestigious continental tournament.

1. FIFA22 – Charanjot Singh and Karman Singh Tikka
2. Street Fighter V – Mayank Prajapati and Ayan Biswas
3. Hearthstone – Shikhar Choudhary and Karthik Varma
4. League of Legends – Captain Akshaj Shenoy, Samarth Arvind Trivedi, Mihir Ranjan, Aditya Selvaraj, Aakash Shandilya and Sanindhya Malik
5. DOTA 2 – Captain Moin Ejaz, Krish, Abhishek, Ketan, Darshan and Shubham

After hearing the Asian Games postponement news, Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) said “The well-being of the athletes is the top priority and this news is expected as there was news floating about the covid resurgence in China. While the wait gets longer but the excitement remains the same. We should look at this as a blessing in disguise, giving our Indian esports contingent more time to sharpen their skills to further our chances of podium finishes.
Can’t wait to watch Indian Esports athletes in action on the Asian stage”

As esports is going to make its debut at the Asian Games 2022, earlier in 2018 it was there as a demonstration title. Indian Esports contingent for the Asian Games 2022 came to surprise after hearing this news and put their thoughts:

FIFA22 athlete Charanjot Singh:
All of us athletes are gutted by the news of the postponement of the Asian Games, but we’ll continue to give our everything in practice leading up to the tournament. The postponement gives us more time to practice and get better for the Asian games.

FIFA22 athlete Karman Singh Tikka:
As Asian Games is postponed, it’s hard to digest it because it somewhat kills your excitement as an athlete. But at the same time, it gives us more time to prepare for the Asian games. We can use this extended timeline to our advantage by grinding more, making strategies against other Asian FIFA athletes and reading their gameplays to be prepared in a better way.

Street Fighter V athlete Mayank Prajapati:
I can’t say I’m not disappointed by hearing the news, but it was kind of expected given the COVID-19 situation. I’m gonna take it positively because I’m going to get more time to practice. Ever since I started preparing myself for the qualifiers/tournament I’ve made progress better than I did in the last 4 years. So I’m gonna keep practising and hopefully, I’ll be able to finally compete in Asian Games. Whenever it’s going to happen, I’ll be prepared.

Street Fighter V athlete Ayan Biswas:
It feels very bad that the game has been postponed because of the covid outbreak. But nothing we can do as the situation is bad. Human lives are the most important thing and I have to keep patience and practice every day till the game happens. We will use this extended time to upskill our game, make better strategies against other Asian athletes and delve deep to understand their gameplay.

Shikhar Choudhary, Indian Hearthstone contingent member:
It is pretty shocking news. All the players are already training and have scheduled everything around the Asian games 2022. I am already dedicating all of my time to the game. Hope the situation in China will become normal soon, and it would not be postponed to a very distant date.

Karthik Varma, Indian Hearthstone contingent member:
Games are postponed for a genuine reason and I, as an athlete will focus on continuing my practice and my training plan. It really doesn’t affect anything from my side as I am only focusing on my part which is giving my best and keep grinding to bring a medal for India.

Akshaj Shenoy, Team India League of Legends Captain:
Firstly I would like to wish China a speedy recovery and hope the situation doesn’t worsen for them. It deeply saddens me to know that the Asian Games has been postponed but on the bright side, we can use the extra months of practice and come back stronger and give them a mightier battle.

Moin Ejaz, Team India DOTA 2 Captain:
We were very excited and looking forward to playing in this year’s Asian Games to represent India and the face the good teams from other counties but now since the Asian games got postponed we will have to wait till the next dates are fixed. On the brighter side, it will give us more time to practise and bring our A-game into the esports arena with better coordination, communication and strategy within our team.

Asia

SA Gaming partners with EGT Digital to offer extraordinary gaming experiences

Published

1 day ago

November 14, 2025

George Miller

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Reading Time: < 1 minute

SA Gaming is delighted to announce our new partner, EGT Digital, one of the largest gaming platforms in Europe. This agreement will see our games available on EGT Digital’s platform.

This collaboration marks an important milestone for both of us as it enhances our brand visibility and allows us to reach a broader audience. This alliance is also bringing elevated gaming experience to players on the platform of EGT Digital.

As one of the fastest-growing brands in Europe, EGT Digital has an extensive network and a comprehensive product portfolio that attract a diverse player base from numerous markets around the world. As players of EGT Digital now have access to our wide range of Live Games, which are certain to attract players – this new partnership certainly fulfills the business objectives of both EGT Digital and SA Gaming.

EGT Digital’s spokesperson commented, “For us at EGT Digital, the priority number 1 is always to give our customers the best gaming experience. That is why we are very pleased to have the opportunity to offer them SA Gaming’s titles, standing out with great thematic diversity, highly engaging mechanics and captivating bonuses. We believe that this partnership will both enrich our platform and enhance the game developer’s reach, while providing players with access to the high-quality gaming content they are looking for.”

As we continue to provide top-notch entertainment, this agreement creates new room for both of us to grow and flourish. We are eager to embark on this journey together and look forward to the infinite possibilities that would deliver exceptional value to all players.

The post SA Gaming partners with EGT Digital to offer extraordinary gaming experiences appeared first on European Gaming Industry News.

Asia

Max Level wins PR & Communications mandate for LVL Zero Gaming Incubator

Published

2 days ago

November 13, 2025

George Miller

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Reading Time: 2 minutes

Max Level, a leading marketing and PR agency built by gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind incubator program spearheaded by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies. The initiative aims to accelerate the growth of early-stage gaming startups in India through a 100-day structured program combining mentorship, product acceleration and capital access.

LVL Zero offers an equity-free grant pool worth USD 100,000, open to all startups across the gaming ecosystem. Each cohort will see 10 startups receive a USD 10,000 equity-free grant. The program is designed to help startups accelerate product development through targeted mentorship, access to funding opportunities, and connections with publishing networks. Over the next five years, LVL Zero aims to empower more than 100 promising startups to build sustainable businesses and compete globally.

Speaking on the partnership, Krish Anurag, Managing Partner at ChimeraVC and Founding Partner at LVL Zero said: “LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their deep understanding of the gaming ecosystem, narrative expertise, and proven network within the media landscape make them the ideal agency to help us amplify this initiative and the founders who will shape the future of gaming.”

As the PR and communications partner for LVL Zero, Max Level will lead the initiative’s storytelling and thought leadership strategy, spotlighting the success stories emerging from each cohort to highlight the program’s impact on the gaming startup ecosystem. With a proven track record as the communications partner for some of India’s leading gaming and esports brands, including NODWIN Gaming, S8UL Esports, Riot Games, and CyberPowerPC India, Max Level brings deep industry insight, strategic narrative expertise, and an authentic understanding of the gaming community to help LVL Zero achieve its vision and amplify its influence across the region.

Siddharth Nayyar, Co-Founder and Chief Executive Officer at Max Level, added: “LVL Zero is an incredible incubator program for gaming startups in India, and we’re excited to help tell its story. The program is perfectly aligned with our mission to support the growth of India’s gaming and creator economy, and we look forward to driving awareness around the founders, ideas, and innovations emerging from LVL Zero’s cohorts.”

In addition to PR and communications, Max Level provides gaming and esports brands with an array of services, including campaign management, brand building, production, video editing, social media marketing, influencer programs, and consultancy. The agency’s portfolio spans leading names such as NODWIN Gaming, S8UL, Riot Games India and South Asia, CyberPowerPC India, KRAFTON, the Saudi Esports Federation, ESL FACEIT Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, among others.

This partnership marks another milestone in Max Level’s mission to power narratives that elevate India’s gaming, esports, and tech ecosystem globally.

The post Max Level wins PR & Communications mandate for LVL Zero Gaming Incubator appeared first on European Gaming Industry News.

Absolute Sports Pvt.

Nazara’s Subsidiary Absolute Sports Enters Pickleball, Acquires Mumbai Franchise in Indian Pickleball League

Published

3 days ago

November 12, 2025

Wladimir P.

nazara’s-subsidiary-absolute-sports-enters-pickleball,-acquires-mumbai-franchise-in-indian-pickleball-league

Reading Time: 2 minutes

Absolute Sports Pvt. Ltd., a subsidiary of Nazara Technologies Limited and the parent company of Sportskeeda and Pro Football Network, has announced its entry into the fast-growing global sport of pickleball through the acquisition of the Mumbai franchise in the inaugural Indian Pickleball League.

The franchise rights agreement has been executed with PWR Indian League and Tour Private Limited, organizers of the league and strategically backed by The Times Group, one of India’s largest media conglomerates.

Pickleball is one of the world’s fastest-growing sports. Globally, the market is projected to expand from USD 1.5 billion in 2023 to USD 4.4 billion by 2033. In India, participation has surged 159% between 2019 and 2022, driven by increased adoption across sport, fitness, and community recreation centers. The launch of the Indian Pickleball League is expected to propel the sport into mainstream fan culture and open meaningful commercial opportunities across media, merchandising, and grassroots engagement.

With exclusive rights to the Mumbai territory, Absolute Sports will build and operate the team, including its digital identity, brand, website, social channels, athlete marketing, and fan engagement programs. The franchise strengthens Absolute Sports’ mission of bridging digital fandom with on-ground sporting experiences and aligns with its expansion strategy into high-growth sports ecosystems.

Ajay Pratap Singh, Director & CEO of Absolute Sports, said: “Our mission at Absolute Sports is simple, be where the fans are. Pickleball is no longer an emerging trend. It’s a global movement and is rapidly becoming a lifestyle and competitive sport in India. Securing the Mumbai franchise allows us to deeply engage with this growing community and leverage our expertise in content, storytelling, and fandom to build a team that the city can rally behind. This investment is perfectly aligned with our strategy of targeting high-engagement sports assets.”

Vineet Jain, Managing Director, The Times Group, said: “We are delighted to welcome Nazara as the owners of the Mumbai franchise in the Indian Pickleball League. Nazara has been a pioneer in gaming and digital sports entertainment, and their entry into IPBL is yet another signal of the exciting future of this sport. With their innovation-driven mindset and deep understanding of young India, we believe they will play a transformative role in shaping the league, inspiring fans, and building a strong and passionate pickleball community in Mumbai. Together, we look forward to taking the sport to new heights and creating a league that India will be proud of.”

With the Asia-Pacific region projected to be the fastest-growing pickleball market through 2029, this move positions Absolute Sports and by extension, Nazara Technologies — at the forefront of a new and rapidly scaling sports category.

The post Nazara’s Subsidiary Absolute Sports Enters Pickleball, Acquires Mumbai Franchise in Indian Pickleball League appeared first on European Gaming Industry News.