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FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency

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FACEIT, the world’s leading platform for competitive online gaming, has today announced a multi-million dollar partnership with Cake DeFi, one of the world’s fastest growing crypto fintech platforms, which allows users to earn cash flow from their crypto. Facilitated by Pivot Agency, the collaboration will provide Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke and multifaceted gaming experiences which will offer the community a chance to win crypto. This year Cake DeFi will be offering players more than half a million dollars in prizes, paid in crypto.

Research suggests that 55% of the Millennials gamers own crypto as compared to just 5% of all Millennials1, illustrating the natural connection between the gaming and crypto industry.

The partnership with FACEIT marks Cake DeFi’s first move into the gaming and esports space. The agreement will offer the company access to FACEIT’s 25 million user base, the largest network of competitive gamers, and will offer players a unique opportunity to earn actual crypto prizes while playing. Furthermore, through Cake DeFi’s platform and access to decentralised finance applications, they can compound their winnings and earn returns on their crypto.

Michele Attisani, Co-Founder & CBO of FACEIT said:  The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward thinking and educated when it comes to crypto, so the partnership we chose had to bring tangible and substantial value to be of interest. The collaboration with Cake DeFi is much more than brand integration, and offers our community clear experiential and financial benefits which go beyond what any partnerships of this type has delivered before.

FACEIT users are core gamers who spend an average of 2.5hrs a day on the platform. A recent survey of FACEIT users found that many were already interested in, and investing in crypto, showing a natural synergy between both brands and industries:

  • They are innovative thinkers with 66% agreeing that cryptocurrencies are the future of online transactions
  • 80% have heard of Crypto
  • 36% invest in Crypto
  • 46% very Likely or Likely to use Crypto in next 12 months – 4x more likely than the general population to use Cryptocurrency for online purchases

The partnership will incorporate Cake DeFi Missions, involving in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also include Cake DeFi Weekly Tournaments which will run throughout the year and will be open to FACEIT players around the world. Players will be able to earn even greater rewards on the crypto they win when they sign up to Cake DeFi. All crypto prizes are redeemable through their Cake DeFi account, allowing FACEIT to expand its current play-to-earn offering.

Speaking about the partnership, Dr. Julian Hosp, CEO and Co-Founder of Cake DeFi said, “Gamers have a natural affinity with crypto and they can now join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they game, and further earn returns on their crypto through our platform. In 2021, we paid out US$230 million in rewards to our customers. So it’s a win-win-win for FACEIT gamers.”

Cake DeFi is the leading crypto fintech platform that provides users access to DeFi (decentralised finance) services and applications such as liquidity mining, staking and lending, which generates regular returns for users. They currently manage over $1 billion in customer assets and offer users one of the highest returns on crypto in the market, as a one stop platform that is easy-to-use, secure and transparent. Last year they paid out $230 million in rewards to customers and this year they are looking to increase this to 74% more, or $400 million, in rewards.

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Compliance Updates

Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities

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Romania’s National Office for Gambling (ONJN) has officially blacklisted Polymarket, a prominent prediction market that allows users to bet on future events, citing its operation as an unlicensed gambling platform. The decision comes amid heightened concerns over crypto-based betting during recent election cycles, where Polymarket reportedly saw trading volumes surpassing $600 million.

ONJN asserts that Polymarket’s “counterpart betting” model – where users wager against each other on future outcomes – falls squarely within the scope of Romanian gambling regulations. The regulator clarified that regardless of whether bets are placed using fiat currency or cryptocurrencies, they are legal gambling activities that require appropriate licensing. ONJN President Vlad-Cristian Soare emphasised that the issue is about compliance with the law, not technology, stating, “It’s about the law, not the platform’s blockchain foundation.”

Although Polymarket promotes itself as an “event trading” platform, ONJN concluded that its operational structure – where users place bets on the outcomes of unpredictable events and the platform earns commissions – meets the legal criteria of gambling. Consequently, Romanian internet providers are now mandated to block access to the platform.

The post Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities appeared first on European Gaming Industry News.

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AUSTRAC

AUSTRAC Cracks Down on Cryptolink for Late Reporting

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AUSTRAC has issued Cryptolink an infringement notice of $56,340 and accepted a court-enforceable undertaking that addresses the company’s AML/CTF deficiencies.

The action follows AUSTRAC’s Crypto Taskforce identifying late reporting of large cash transactions and weaknesses in the company’s money laundering and terrorism financing risk assessments.

AUSTRAC CEO Brendan Thomas said the package of infringement notices and the enforceable undertaking is designed to ensure useable intelligence does not slip through the cracks.

“The infringement notice addresses previous non-compliance around reporting and the enforceable undertaking seeks assurance that Cryptolink has improved its risk assessments and strengthened its AML/CTF controls,” Mr Thomas said.

“Crypto ATMs are one of the highest risk money laundering channels in Australia at the moment. They are being exploited by criminals to launder money and move scam proceeds. This is not conjecture. It’s what our Crypto Taskforce observed and has been backed up by the work of our law enforcement partners.”

As part of the enforceable undertaking, Cryptolink must engage third party reviewers to:

• validate whether the business has reported all required threshold transactions to AUSTRAC

• assess whether the business has implemented effective controls for large cash transactions

• review Cryptolink’s money laundering and terrorism financing risk assessment to ensure it is fit-for-purpose.

Cryptolink has fully cooperated with AUSTRAC and paid the infringement notice in full. Payment of an AUSTRAC infringement notice is not an admission of liability.

The enforcement action comes after intensive engagement with crypto ATM operators since late 2024.

Working in partnership with law enforcement, AUSTRAC’s Crypto Taskforce estimated that 85% of transactions made by the 90 most prolific crypto ATM users were the proceeds of scams and money mule activity.

“Scams are one of the biggest drivers of suspicious activity and criminals have been using crypto ATMs to move and cash out stolen funds,” said Mr Thomas.

A recently released Australian Institute of Criminology report found more than 40% of cybercrime victims are revictimised, often within months.

“With this in mind we want people to be cautious of making transactions to any wallet they don’t control and thinking twice in circumstances where someone asks you to deposit money into a crypto ATM.”

The second stage of the Crypto Taskforce is focussed on high-risk operations.

“Criminals don’t care how they hurt people, they care about making money,” said Mr Thomas.

“We want to work with the digital currency exchanges to harden the sector against exploitation but if operators don’t take this seriously, we will take action.”

The post AUSTRAC Cracks Down on Cryptolink for Late Reporting appeared first on European Gaming Industry News.

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CasinoWebScripts

CasinoWebScripts Launches Revamped Crypto Casino Platform with Advanced Features

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CasinoWebScripts, a leading provider of casino software and game content, has released its newly upgraded cryptocasino platform. The launch strengthens the company’s position as a top solution for operators who want full control, flexibility and innovation in the blockchain gambling space.

With over 15 years of experience in iGaming development, CasinoWebScripts has redesigned and expanded its digital-currency casino solution to deliver a cleaner interface, faster performance and a broader range of tools that give operators a genuine competitive edge.

New Lobby UI and Improved User Experience

At the core of the update is a reworked lobby interface. The new design is clean, responsive and modular, so operators can display games, promotions and categories in a way that matches their brand identity. The platform optimises game grouping, filter logic and launch speeds across desktop and mobile devices to provide smoother navigation and faster content access.

Key Advantages of the Platform

CasinoWebScripts’ cryptocasino platform introduces a powerful feature set that few other providers combine in a single package:

• Provably Fair Replay for In-House Games — every spin or game round can be verified through transparent, cryptographical algorithms

• Compatibility with Any Cryptocurrency — operators can integrate any coin supported by their wallet infrastructure, without being limited to specific tokens.

• Comprehensive In-House Tools — the platform includes a complete suite of management and marketing features such as a bonus system, reward-code system, daily login wheel, affiliate module and more, all built to the highest standards.

• Flexible, Fair Pricing — pricing models scale with the operator’s growth, ensuring fairness and transparency from launch to expansion.

• Source Code Licensing & Exclusive Rights — operators can purchase full source-code access for complete customization and branding control. Exclusive licensing is available for those who want proprietary game content.

Oscar Stevens, Business Development Manager at CasinoWebScripts, said: “This launch focuses on what operators actually need — transparency, control, and independence. With provably fair replays, full crypto compatibility, and source-code options, our platform gives clients the freedom to own and shape their casino business entirely.”

The post CasinoWebScripts Launches Revamped Crypto Casino Platform with Advanced Features appeared first on European Gaming Industry News.

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