Gaming

European Gaming meets Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory

Published

3 years ago

April 26, 2022

George Miller

Reading Time: 4 minutes

Q: Tell us about how & why you came to found Playable Factory?

Over four years ago – when we founded the company – gaming was booming and it still is today. All our friends were working in the sector and we wanted to, too. We were new to it all. Monetization, LTV, CPI… sounded like another language to us but gradually we learnt from our friends and tapped into the scene. As we grew our understanding, we realised playable ads played an important role. If done well, they can add to the experience of gaming. But good ones were frustratingly hard to find. So, along with my co-founders, Berat and Omer, we started making them ourselves and the rest is history.

Q: What were you doing before that/what led to it?

European Gaming Congress 2024 (Warsaw, Poland)

After university, I completed a PhD in Fluid Dynamics, a subdiscipline within physics and engineering. There were a few gamification projects, like building games for people to play that would simultaneously have a background programme running to solve an operational problem. This part had me captivated. Outside of academia, I was always gaming and would gamify everything I did. Not just computer games, but card games, board games etc… So it felt natural to me to do something I enjoyed.

Q: Describe Playable Factory & Gearbox in a nutshell?

Playable Factory is a company that focuses on the creative needs of digital advertisers. The focus is mostly on playable ads and recently on video ads for gaming clients specifically. Our secret (or not so secret) weapon is Gearbox, an online editing and iterating platform for creatives. This is split into two: Gearbox Playable, create your own tailor made playable ads (create, iterate, download and repeat) and Gearbox Video, a tool that allows users to record gameplays easily and create/edit/tweak to their heart’s desire. You can generate hundreds of videos in an automated process with one click.

Q: What kind of support can a gaming developer (or brand marketer) expect from your
platform?

Gearbox is made for people who want to monetize their games. It’s a one-stop shop for advertising and promotional videos. No prior coding knowledge is needed so anyone can use it, which hasn’t really been done to this extent before – with full, fast-response, technical support. It’s like having the full agency experience on one platform. For developers, we provide them with market insights around playable ads, guiding them to the right concept in
a speedy manner. They can get creative with graphic filters, text to speech options, banners… and any feature that improves the performance of the playables or video ads.

Q: Who are your clients?

We work with top mobile game publishers: Zynga, Playtika, Dream, Voodoo, Lion Studios, Gram Games and lots more. Apps publishers like Funimate, Trendyol and Gopuff. And brands include Hasbro, LEGO, Unilever and L’Oréal.

Q: What is unique about the Turkish mobile market/why has it become known as the Silicon
valley of the mobile gaming market?

Turkey’s become a global mobile gaming hub. It’s amazing to watch it take off. Some of the best publishers and developers in the world are based here. I think it’s got a lot to do with the ability for rapid development. You’ll find teams of 4-5 young people making a steady stream of mobile games that they send out into the market. Thanks to home-grown success stories, the eyes of investors have turned towards us. But it’s also down to the culture here. Gaming is hugely popular in Turkey and you can feel the passion and drive among people in the
scene here. Local and global economic forces make international expansion lucrative and it feeds back into making the industry making it even bigger and better – and long may it continue.

Q: Have you always been passionate about gaming? When did you first get into it?

I’ve always liked games: console, board games, mobile games… For me, it’s cracking the puzzle that gets me hooked on a game. In my childhood, my younger sister and I were always inventing our own games. Now, business-wise, my co-founder Berat and I, enjoy gaming together and playing board games in our downtime. We actually got the licence for the hugely popular party game Codenames from Czech Games. Since then, we’ve published two more board games together. This was before we entered mobile gaming.

Q: What’s your favourite mobile game?

It has to be 2048. I like puzzles and numbers 🙂

Q: What’s been the biggest challenge you’ve overcome in your career to date? And greatest
success?

Without a doubt: building a company from scratch on a technology that we learned all by ourselves, with no training. I didn’t know how to build playable ads, I didn’t know anything about HTML5 gaming and coding so finding a good developer and establishing a business was the biggest challenge.

Q: What’s one piece of advice you’d give to start-ups in the gaming industry?

I never truly understood the importance of a team before I started working in gaming. PhDs involve mostly working solo and it misses the team spirit. The pressure is high because the success of your work is always dependent on you, and you alone. The gaming industry is totally different. Success reflects on the team who built the game. I wish I’d known that before joining the industry. So, my advice would be to evaluate your team, and believe in them because that’s the only way to reach success. If you don’t like the people you work with, it’s often much harder for you to fulfil your full potential. When your motivations align with your team’s, you can combine forces and focus to get the success you deserve.

Gaming

Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

Published

2 days ago

May 7, 2025

George Miller

physics-based-strategy-meets-mixed-reality:-battle-orb-redefines-competitive-gaming

Reading Time: 2 minutes

MixRift unveils brand new strategic PvP arena gaming experience

MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.

A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.

“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”

Key Features:

HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner

The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.

Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.

“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”

Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.

For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.

The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.

Finance

Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance

Published

3 days ago

May 6, 2025

GamingAmericas.com

vaulta-and-ultra-embark-on-strategic-partnership-to-power-the-future-of-gaming-and-finance

Vaulta, a scalable operating system powering Web3 Banking with fast, low-cost transactions and seamless blockchain connectivity, today announces a strategic partnership with Ultra, the one-stop destination for gamers, publishers, and developers.

This financial and technical alliance positions Ultra as Vaulta’s gaming arm and marks the next phase of Ultra’s ambition to lead the gaming space.

Together, Vaulta and Ultra will accelerate the creation of a full-service platform where digital assets can be tokenized, traded, and monetized across games, all powered by a fast, low-cost, and interoperable infrastructure. In addition to tokenized assets, this platform will also support decentralized marketplaces, cross-game integrations, and metaverse banking.

Gus van Rijckevorsel, CEO of Ultra, shared, “By 2030, the Web3 gaming market is expected to grow to $615 billion, outpacing both movies and TV exponentially and signaling a major shift in how consumers engage with their entertainment. To harness this potential, the gaming industry needs better infrastructure designed for publishers, developers, and gamers, and we’re here to deliver that. We’re laser-focused on creating the content and structural partnerships necessary to make Ultra THE gaming platform recognized by the gaming industry. Vaulta is a major brick on that path, and this partnership is a solid foundation on which we build the future of gaming and finance. And at the core of this lasting partnership is a mutual alignment on our long-term interests.”

This partnership supports Vaulta’s mission to drive innovation in tokenization and real-world asset integration,” said Yves La Rose, founder and CEO of Vaulta Foundation. “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. Positioning Ultra as Vaulta’s gaming hub provides a gateway to Gaming and GameFi opportunities to our community. At the heart of our collaboration is a shared ambition to elevate digital assets to the standards of traditional finance, empowering users with new financial opportunities powered by Web3.”

Convictions behind this partnership

A new definition of the modern player

Gone are the days when “player” meant just someone holding a controller. Ultra recognizes three types of players: gamers, viewers, and content creators, each with unique behaviors, needs, and expectations. In partnership with Vaulta, Ultra is building critical infrastructure to fit this new reality and serve all three player groups.

Every industry will have its own chain

Finance has Vaulta. Gaming has Ultra. Both chains are purpose-built and interoperable, aligning deeply with the needs of their respective audiences. Ultra is not adapting general-purpose tech. It’s building the backbone of the gaming industry from the ground up.

UOS will be THE gaming currency

Ultra is committed to establishing $UOS as the default currency for in-game transactions, rewards, and monetization across titles, platforms, and services. Just as the dollar dominates oil, $UOS will define value in gaming.

Access and consumption of games will change

Similar to how Netflix revolutionized film and Spotify transformed music, Ultra envisions a shift in how people access and engage with games. Gamers deserve immersive platforms. Developers desire tools and reach. Publishers demand data and performance. Ultra is building a complete ecosystem that puts them all first.

Crypto must be treated with the same standards as traditional finance

That’s why Ultra partners only with chains like Vaulta, ones that treat crypto with the same expectations as fiat: prioritising trust, utility, and transparency. Real utility demands real accountability.

AI will unlock the next layer of personalized gaming

AI isn’t just a feature, it’s a fundamental shift in how players should experience games. That’s why Ultra is embedding AI deeply into its ecosystem to serve three purposes: hyper-personalization, real-time gameplay guidance, and intelligent ecosystem interaction. Players won’t just play, they’ll be guided, supported, and understood.

Building the Infrastructure for the Next Era

As co-leaders in blockchain innovation, this partnership is fundamentally guided by a shared purpose to serve the future of gaming, combining Vaulta’s financial rails with Ultra’s user-first infrastructure.

The partnership aims to radically upgrade the outdated backbone of the gaming industry, delivering ultra-fast transactions, scalable gaming experiences, improved security, and new tools for developers and publishers.

Ultra serves three core clients – gamers, developers, and publishers – and everything it builds is made to serve their needs. Ultra is building a complete ecosystem that puts them all first. This partnership enhances that mission with sharper tools, smarter systems, and better outcomes for each.

Technical Exchange Details

The partnership will provide Ultra with access to:

Vaulta Spring framework: enabling improved scalability and security alongside a smoother user experience for its platform
Vaulta Banking OS framework: Offering enhancements in transaction speed and asset management, while giving Ultra’s gaming ecosystem access to the multi-chain interoperability (IBC) environment

In exchange, Ultra will provide Vaulta with:

Ultratest: A next-generation smart contract testing framework, which allows developers to launch faster and more securely
MSIG Signing Tool: A breakthrough in secure gaming transactions and digital ownership
Predicate System: Reduces gas fees to make blockchain gaming more affordable and accessible
HSM Signing Code hardware: Secure hardware signing for private key management

Broader Impact and What’s Next

This partnership isn’t just about technology exchange, it represents a broader alignment of values between two industry-first platforms. As blockchain adoption deepens across industries, Vaulta and Ultra are taking the lead in building the specialized infrastructure needed to serve real users at scale. The partnership unlocks new opportunities and standards for what’s possible in digital entertainment.

At the same time, it supports Vaulta’s broader goal of engaging directly with industry leaders to build the next iteration of global finance, through real use cases, real infrastructure, and real collaboration. More partnerships will follow in the coming weeks, all designed to unlock new use cases, drive innovation, and accelerate adoption across the digital economy.

This partnership follows Vaulta’s recent rebrand (previously EOS Network) and strategic alignment to Web3 Banking, and comes on the heels of key milestones in Ultra’s 2025 roadmap, including the closing of a $12 million round led by NOIA Capital and the key c-suite appointment of Maxime van Steenberghe as Ultra’s new COO.

The post Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance appeared first on Gaming and Gambling Industry in the Americas.

Conferences in Europe

Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders

Published

4 days ago

May 5, 2025

George Miller

portside-game-assembly-announces-talks-and-roundtables-for-june-27th’s-premiere-of-the-conference-for-indie-game-leaders

Reading Time: 3 minutes

Gamecity Hamburg is setting sail with the premiere edition of Portside Game Assembly – a dedicated B2B conference for international indie game leaders – taking place aboard a ship cruising Hamburg’s famous harbour on June 27. With a carefully curated program of keynotes, impulse talks, and roundtables, the conference offers a rare opportunity for studio directors and decision makers to connect in a focused and collaborative setting. Designed to spark fresh perspectives and actionable insights, the event brings together voices from acclaimed indie studios worldwide like Benjamin Laulan (COO & Co-Founder Evil Empire), Philomena Schwab (Founder Stray Fawn Studio), Søren Lundgaard (CEO Ghost Ship Games), Mauricio García (Studio Director The Game Kitchen), Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.), and more speakers. Tickets for the full conference experience, including a Networking Brunch and the Games Industry Party, are available at portsideassembly.com.

As the premiere of the Portside Game Assembly on June 27 is approaching, the laser-focused program for indie game leaders takes shape.

Keynotes, impulse talks and roundtables: This is the program

By offering a confidential setting for studio directors, the Portside provides value through relevant conversations and strategic networking, which is also reflected in the diverse yet focused conference program. These are some of the program highlights:

Keynote: Benjamin Laulan (COO & Co-Founder Evil Empire): The “Triple-i Initiative Deep Dive” keynote on how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases.

Impulse Blocks:Impulse Blocks consist of two to three impulse talks, all of which relate to an overarching topic, followed by an open discussion about the perspectives shown and an opportunity for participants to share their own experiences. The discussions will be moderated by Mariève Beauchemin (Programs Director & Co-Founder Indie Asylum) and Andreas Suika (Creative Director & Game Designer).

Mining for Your Next Gem – How to Decide which Games to Develop

A defining and crucial decision for every indie game studio is: what of the (probably many) game ideas should be pursued? Where should studios allocate their resources – and what game will help a studio prevail? Three speakers will share their approaches to these questions in 10-minute impulse talks:

- Philomena Schwab (Founder Stray Fawn Studio): Game Idea Validation
- Jonas Tyroller (Founder Grizzly Games): You Don’t Need a Hook
- René Habermann (Director bippinbits): Don’t Ship the Wrong Game

Games Are Made by People – How to Foster a Good Company Culture

Founding and maintaining an independent game studio and managing a small to mid-size team comes with a lot of responsibility: from growing or having to downsize a team to maintaining a company culture where talent is nurtured, developed, and kept long-term.

- Mauricio García (Studio Director The Game Kitchen): Keeping the Indie Mindset while Going Big
- Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.): Hold Your Horses: Why Slow is How We Grow

From Dev to Dev – Why to Invest in Other Studios

More and more indie studios take the leap to market not only their own games but also put their resources and experiences on games from other developers. Two speakers will share their motivations and learnings from investing in games and studios that are not their own:

- Søren Lundgaard (CEO Ghost Ship Publishing): Developer by Day, Publisher by Night
- Christian Nyhus Andreasen (COO Fair Games): How to Lose 50% and Still Prosper – Angel Investment Lifestyle

Roundtables:

Roundtables have a more interactive concept than impulse blocks and encourage participants to discuss all aspects of the overarching question from the very beginning

Roundtable 1: Mobile Ports – When, Why & How? Moderated by Ali Farha (Senior Producer Star Stable Entertainment)
Roundtable 2: Stronger Together – Business Cooperations Between Indies. Moderated by Manny Hachey (Creative Director Positive Impact Games)
Roundtable 3: (Self-)Publishing – The Good, the Bad, the Ugly. Moderated by Sophie Atkin (Director & Founder Secret Sauce)
Roundtable 4: Longtail FTW – How to Make the Most out of Your Game. Moderated by Leonie Wolf (Associate Art Director Maschinen-Mensch)

The Portside Game Assembly website offers a detailed view on speakers, program topics and participating studios: https://portsideassembly.com/program/

The premiere of the Portside Game Assembly is supported by these great sponsors and partners: Photon and Twin Harbour Interactive!

Selection of already confirmed participants:

More than 60 studios from over 15 countries have already registered for the Portside Game Assembly conference on board the MS Princess. Besides already announced participants like Evil Empire, Stray Fawn Studio, The Game Kitchen, Toukana Interactive, Ghostship Publishing, and others, further acclaimed studios join the conference: