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Mario would earn £32,895 as an Italian plumber – which video game characters would be the richest if they had real-life jobs?

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  • At the top of the rich list is Borderland’s corporate president ‘Handsome Jack’ with an equally handsome salary of £333,043 per year.
  • Super Mario ranks among the lowest earners, taking home £32,895 per year on a typical plumber’s salary in Italy.
  • Pac-Man earns the lowest salary of all characters as a security guard in Japan, bringing in just £15,916 per year.

 

From Super Mario to Lara Croft, have you ever wondered where your favorite video game protagonists and villains would rank in the real-world job market?

Online gaming platform Solitaired looked at some of the world’s most iconic video game characters and calculated how much each would earn if they landed their real-world dream job. They based character earnings on data from salary comparison sites as well as publicly available pay bands to find an average yearly salary for more than 50 video game characters.

 

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Video Games’ Highest Earners 

  1. Handsome Jack, Borderlands 2 

At the top spot is Borderland’s narcissistic bad-guy, Handsome Jack, who would take home an eye watering £333,043 per year as a corporate CEO. While Hyperion Corp is fortunately yet to be founded, it seems only fitting that as the fictional president of an intergalactic weapons manufacturer and supplier, Jack would take home such a huge paycheck.

  1. Solid Snake, Metal Gear Solid 

In at second place is Metal Gear Solid’s eye-patch sporting Solid Snake, who would take home an impressive salary of £107,517 per year as a Special Forces Soldier for the US Army. Snake, who boasts an impressive military career, was initially inducted into the Green Berets during his teenage years before later joining Big Boss’ special forces unit, FOXHOUND, meaning he would be substantially compensated for his acquired specialist skills.

  1. Albert Wesker, Resident Evil 

In third place is Resident Evil’s Albert Wesker, who would earn a salary of £90,519 per year as a virologist. Having graduated at 17 with a doctorate in Virology, Wesker originally began his training with Umbrella Pharmaceuticals and was later transferred to the Arklay Laboratory as a senior researcher working on the t-Virus project, following the disbanding of his training school.

  1. Alex Mason, Call of Duty 

In fourth place is Call of Duty veteran and fan favorite, Alex Mason. Mason is unlikely to have trouble remembering these numbers, as he stacks up an impressive £82,317 per year as an Intelligence Analyst for the CIA. Mason, who makes his first appearance as the main playable character in Call of Duty: Black Ops, joined the CIA Operation 40 squad in 1958 and continued to carry out several missions for the CIA despite his imprisonment and brainwashing at Vorkuta.

  1. Max Payne, Max Payne 

In fifth place is the titular action avenger Max Payne, who would earn £75,922 per year as a police detective in New York City. Payne began his police career in the 1990s, working for the NYPD as a detective before joining DEA colleague Alex Balder on the Valkyr drug case, following the brutal murder of his wife and daughter in 1998.

 

The 20 Highest Earning Video Game Characters 

 

Rank  Video Game Character  Video Game  Job/Occupation  Yearly Salary (£)  Yearly Salary ($) 
1. Handsome Jack Borderlands 2 CEO £333,043 $432,524
2. Solid Snake Metal Gear Solid Special Forces Soldier £107,517 $139,632
3. Albert Wesker Resident Evil Virologist £90,519 $117,557
4. Alex Mason Call of Duty CIA Operative £82,317 $106,905
5. Max Payne Max Payne NYPD Detective £75,922 $98,600
6. Cole Phelps LA Noire LAPD Detective £71,846 $93,306
7. Gordon Freeman Half-Life Research Associate Scientist £70,145 $91,097
8. Arthur Morgan Red Dead Redemption 2 Bounty Hunter £69,750 $90,585
9. Mortimer Goth The Sims Scientist £69,076 $89,709
10. Isaac Clarke Dead Space Engineer £64,859 $84,232
11. Duke Nukem Duke Nukem CIA Special Agent £62,837 $81,607
12. CJ Johnson Grand Theft Auto: San Andreas Entrepreneur £59,626 $77,436
13. Bella Goth The Sims Intelligence Researcher £58,363 $75,796
14. Michael De Santa Grand Theft Auto V Film Producer £54,563 $70,861
15. Leon S Kennedy Resident Evil Police Officer £54,113 $70,276
16. Homer Simpson Simpson’s Hit and Run Nuclear Technician £53,629 $69,648
17. Master Chief Halo Master Chief Petty Officer £53,491 $69,469
18. Doom Slayer Doom Marine’s Master Gunnery Sergeant £53,490 $69,468
19. Sam Fisher Splinter Cell Navy Seal £48,729 $63,284
20. Chris Redfield and Jill Valentine Resident Evil SWAT Team Member £48,158 $62,543

 

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Video Games’ Lowest Earners 

  1. Pac-Man, Pac-Man 

At the bottom of the list, Pac-Man take the spot as the lowest earner, with a salary of just £15,916 per year as a security guard in Japan – where the character first debuted. While the creators don’t specify that Pac-Man has a job per se, the role seems fitting given the Namco classic shows the yellow sprite navigating through mazes trying to get rid of unwanted ghost intruders.

 

  1. Link, Legend of Zelda 

Second from the bottom is Legend of Zelda’s hero and protagonist, Link, who would earn only £19,661 per year as a knight – if the job were to still exist. A knight was paid an average of two shillings per day during the 1200s, which means that Link would take home just over £19k when taking into consideration currency conversions and increases in inflation.

 

  1. Cloud Strife, Final Fantasy VII 

The third lowest earner is Cloud Strife from the Final Fantasy series who would earn £19,964 per year as a Private First-Class Soldier in the US Army. Cloud was unsuccessful in joining SOLDIER, instead becoming a Shinra infantryman, hence justifying the lower pay band for our sword wielding fighter.

 

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  1. Desmond Miles, Assassin’s Creed                  

As the fourth lowest earner in the list, Assassin’s Creed’s modern day main character, Desmond Miles, would earn just £21,408 per year as a bartender in New York City. Desmond, who is the descendant of a long line of assassins, used his training to hitchhike to New York City, where he worked as a bartender at Bad Weather before his eventual capture.

 

  1. Ryu, Street Fighter 

At fifth from the bottom is the main character of the Street Fighter series, Ryu, who would bring home just £21,723 as a martial arts instructor in Japan. Ryu made his first appearance in Capcom’s original Street Fighter game in 1987, and while his name roughly translates to ‘plentiful’ in Japanese, the same cannot be said for his expected salary.

 

The 20 Lowest Earning Video Game Characters 

Rank  Video Game Character  Video Game  Job/Occupation  Yearly Salary (£)  Yearly Salary ($) 
1 Pac-Man Pac-Man Security Guard £15,916 $20,670
2 Link Legend of Zelda Knight £19,661 $25,533
3 Cloud Strife Final Fantasy Private First-Class Soldier £19,964 $25,927
4 Desmond Miles Assassin’s Creed Bartender £21,408 $27,802
5 Ryu Street Fighter Martial Arts Instructor £21,723 $28,212
6 Marcus Fenix Gears of War Army Sergeant £24,119 $31,324
7 Don Lothario The Sims Medical Intern £24,784 $32,187
8 Geralt of Rivia The Witcher Pest Controller £24,906 $32,345
9 Niko Bellic Grand Theft Auto IV Taxi Driver £25,521 $33,144
10 Lightning Final Fantasy Security Guard £29,084 $37,771
11 Crash Bandicoot Crash Bandicoot Bodyguard £29,670 $38,533
12 John Marston Red Dead Redemption Rancher £32,770 $42,559
13 Mario Super Mario Bros Plumber £32,895 $42,721
14 Tom Nook Animal Crossing Real Estate Agent £33,812 $43,912
15 Isabelle Animal Crossing Secretary £34,071 $44,248
16 Freddy Fazbear Five Nights at Freddy’s Mascot £35,078 $45,556
17 Captain John ‘Soap’ MacTavish Call of Duty 4: Modern Warfare Army Sergeant £35,953 $46,692
18 Booker DeWitt Bioshock Infinite Private Investigator £36,000 $46,753
19 Spyro Spyro the Dragon Jeweler £36,516 $47,424
20 Sonic the Hedgehog Sonic the Hedgehog Professional Athlete £36,592 $47,522

 

 

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Honorable Mentions 

Some character earnings meant that they ranked elsewhere in the list, however some are so iconic that it would be a shame to miss them out entirely. 

Given Super Mario’s Italian heritage, he would earn a salary of £32,895 working as a plumber in Italy, ranking him 41st in the list. Elsewhere in Europe, Tomb Raider’s female lead Lara Croft ranks 27th, earning a salary of £41,998 working as a British archaeologist.

While Sonic the Hedgehog isn’t currently on the job hunt, based on his ability to run at supersonic speeds, it is only fitting that he would earn a salary of £36,592 as a professional athlete. Although he may have to wait a few years before he is eligible to earn, as the creators suggest he is only 15 years old.

Pokémon’s Pikachu would be perfectly suited to a job as a detective given his latest movie role, earning him £37,282 per year – although considering his element type, he would also make for a great electrician. His trainer and best friend, Ash Ketchum, would just top Pikachu’s earnings, taking home £41,327 as a Research Fellow for Professor Cerise.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

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The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

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GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

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Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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