Canada
tvScientific Launches CTV Performance Advertising Solution for Games

tvScientific, the first performance advertising platform built for the connected TV (CTV), announced today the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising with the performance, trackability and cost effectiveness of digital marketing. The platform has already driven more than 1 million game installs during beta testing, at an average Cost Per Install (CPI) rate of $1.90 and an average Day-7 Return On Ad Spend (ROAS) of 1.25X.
tvScientific provides access to premium CTV inventory directly from the source and bypasses unnecessary technology layers to deliver the highest value to game marketers. tvScientific reaches 95% of advertising-based video on demand (AVOD) streaming apps with direct deals, providing unique access to curated inventory at massive scale. Through tvScientific’s proprietary, patent-pending CTV attribution platform, game publishers can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match, without relying on extrapolations from small panels or samples.
The end result is highly targeted app install ads that can be optimized through tvScientific’s proprietary automatic optimization technology to help game publishers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events, so that their data science teams can connect the dots between ad exposure and game activations. tvScientific offers fully managed services but also makes its technology available as a self-serve platform so marketers can bring performance TV buying in-house at any time.
The company worked with 15 inaugural game developers partners to develop the platform, including AppLovin, Big Fish Games, Rec Room, Wildlife Studios, and others. In beta testing, the platform’s volume of installs grew more than 80% month-over-month for three months and delivered a ROAS that was on par with if not better than the advertisers’ results on social media and search marketing channels.
“We have always wanted to advertise to television audiences because it gives us tremendous reach and allows us to drive brand affinity for our games, but until now we’ve had a difficult time quantifying the effectiveness of the channel,” said Jerome Turnbull, VP, Growth of AppLovin. “tvScientific gives us the ability to run our video ads across some of the best CTV inventory, while measuring performance and optimizing our campaigns in the same way we optimize in-app, social, or search campaigns.”
“We believe that CTV advertising represents the next frontier for game marketing,” said Kent Wakeford, co-founder of tvScientific and former COO of Kabam. “We set out to take all of the guesswork and complexity out of CTV advertising by providing an extremely simple — yet incredibly powerful — platform that lets game marketers reach television audiences with precision and efficiency. As a result, we have transformed TV into a scalable marketing channel that delivers clear, measurable ROI to support the user acquisition goals of game marketers everywhere.”
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AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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