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Savvy Gaming Group announces three senior hires

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  • Senior hires have been made across three operating companies: the ecosystem company, the games studios company, and the infrastructure company.
  • New hires bring over 40 years of combined industry and business expansion experience to propel SGG in its mission to grow the sector globally.
  • SGG is comprised of five operating companies, each of which has a separately defined mandate and set of core objectives.

Savvy Gaming Group (SGG) today announced the appointments of Kadri Harma, Yannick Theler, and Jerry Gamez as operating company CEOs of the games and esports company.

Bringing a wealth of industry experience to the newly formed Savvy Gaming Group, the CEOs will lead Savvy’s ecosystem company, the games studios, and the infrastructure company.

Kadri Harma, CEO of Savvy’s ecosystem company, is an entrepreneur and investor with over 20 years of experience building start-up ecosystems, half of which were spent specialising in the games industry. Building on her track record of creating, launching, and fundraising for four funds across Europe, Asia, and the USA, Harma will lead the Savvy ecosystem company, providing infrastructure, upskilling, network, capital and advisory to promising games start-ups.

Looking not just at the market size, but the young, creative, and ambitious population, there is huge untapped potential in Saudi Arabia and across the Middle East within the gaming industry.

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It is a unique opportunity to connect global partners into the ecosystem and provide support for this talent to flourish both domestically and in the international market.

Yannick Theler, CEO of Savvy’s games studios company, joins from Ubisoft where he worked for 19 years across Europe, China and the Middle East covering all facets of the company, most notably establishing Ubisoft’s Abu Dhabi studio ten years ago, a studio that is today the home of CSI Hidden Crimes, NCIS Hidden Crimes, Growtopia and Clash of Beasts. At SGG, Theler will lead Savvy’s games studios – a company with the mission to make the most exciting game franchises in the world.

“I’m thrilled to be part of this newly created group that is committed to learning, talent, and fast growth. I’m looking forward to putting my leadership and vision to work with Savvy Games Studios building a global powerhouse of developers and studios that will bring distinct and memorable experiences into the industry, now and in the future”.

Jerry Gamez, CEO of Savvy’s infrastructure company, brings over 20 years of senior executive, entrepreneurial, and direct investment experience. He has worked with global B2B and B2C brands such as Walmart, Restaurant Brands International, as well as various Food/Consumer Technology companies. Joining SGG with a wealth of experience in international development and expansion, Gamez will lead the development and investments in an extensive global footprint of innovative gaming venues.

I am excited to join a group that is set to make a huge impact across both the region and global industry. Looking at our infrastructure endeavours, I am proud to be leading a company that is focusing on a holistic user experience that will redefine how people come together and experience gaming.”

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SGG is 100% owned by Saudi Arabia’s sovereign wealth fund, PIF, and is comprised of five operating companies, each of which has a defined business and strategy. The further two operating companies are the ESL FACEIT Group, led by Craig Levine and Niccolo Maisto as co-CEOs, and the Savvy Games Fund.

Each operating company has a separately defined mandate and set of core objectives which will be further developed as the CEOs continue to hire their teams and develop their company brands.

Brian Ward, Group CEO said:

“At Savvy Gaming Group we are dedicated to driving the growth of the sector globally, leading with significant investment, enabling more game developers and technology innovators, and facilitating broader, more equitable access to this fast-growing, dynamic sector.

In order to achieve this mission, we must bring the best minds to join us, and I am thrilled to be welcoming such accomplished executives to our leadership team. With their wealth of experience and their complementary companies, we will drive long-term growth and development of esports and the wider games industry worldwide.”

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On his hiring ambitions, Ward added:

“At Savvy we champion inclusivity and hire the best people. In our industry, despite 46% of gamers being women, only 16% of executives at the top games companies are women. We’re already ahead of this at 20% of our C-suite but our target is much higher – 50%.”

 

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TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

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  • Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
  • The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
  • The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

 

 

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

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The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

  • Team Vitality’s Alternate 2025 Jersey – €79.99
  • Team Vitality’s Alternate 2025 Sleeves – €29.99
  • Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)

LIFESTYLE COLLECTION

  • Team Vitality Alternate 2025 Sweatshirt – €59.99
  • Team Vitality Alternate 2025 T-Shirt – €29.99
  • Team Vitality Alternate 2025 Jacket – €69.99
  • Team Vitality Alternate 2025 Joggers – €54.99

ACCESSORIES

  • Team Vitality Alternate 2025 Scarf – €19.99
  • Team Vitality Alternate 2025 Flag – €24.99
  • Collector Cards (set of 3 or 8 trading cards) – €5.99
  • Mouse Pad (small / large) – €19.99 / €29.99

The post TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION appeared first on Gaming and Gambling Industry in the Americas.

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Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance

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Skyesports, the premier global IP and community builder, has successfully wrapped up the first-ever edition of Gaming Thiruvizha at the Chennai Trade Centre on August 30–31, bringing together more than 17,000 fans across two unforgettable days of gaming, anime, stand-up comedy, cosplay, music, and culture.

Gaming Thiruvizha turned out to be more than an event as it became a two-day carnival. From esports showdowns at LAN zones to cosplay walks, live stand-up, and Tamil cultural showcases, the Chennai crowd transformed the Trade Centre into a festival that truly belonged to them. Fans didn’t just attend; they stayed, celebrated, and created memories together.

The audience mix was as vibrant as the festival itself: college students, families, and kids all came together, proving that gaming and anime are no longer niche hobbies, but shared cultural movements.

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Powered by AMD, with ticketing exclusively on KYN, Gaming Thiruvizha was hosted in association with the Sports Development Authority of Tamil Nadu (SDAT) and supported by AGS Cinemas as the Chennai Edition Theatre Partner.

Commenting on the conclusion of the Gaming Thiruvizha, Shiva Nandy, Founder and CEO, Skyesports, said, “We couldn’t have asked for a better first edition of the Gaming Mahotsav. The energy of the crowd and the diversity of the audience reminded us why we built this IP — to bridge the gap between casual gamers and esports, and to create a space where gaming, anime, and culture thrive together. Next up, we will be bringing the concept to Bangalore in late September,” said Shiva Nandy, Founder and CEO of Skyesports.

The festival also welcomed dignitaries including Meghantha Reddy (Sports Development Authority of Tamil Nadu), Darez A. (MD, Guidance Tamil Nadu), and Gayathri Thyagarajan (Founder & CEO, Kynhood Technologies), underlining the growing recognition of gaming and esports as part of Tamil Nadu’s cultural and creative economy.

 

Highlights of the event include:

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  • LAN tournaments across BGMI, Valorant, and other titles, with fans cheering players on in true stadium style.
  • A pan-India Cosplay competition bringing cosplayers from across the country with stunning costumes judged by top creators and anime experts.
  • Red Bull Armageddon, India’s first all-Armageddon format chess tournament, brought together over 350 players in Chennai with International Master Tania Sachdev and Grandmaster M. Shyam Sundar leading the action.
  • Merch alleys buzzing with anime and gaming collectibles alongside local Tamil art.
  • Stand-out experiential booths and meet-and-greets with Team Tamilas, Autobotz Esports, and Welt Esports.
  • PVR Cinemas set up local food experience stalls for attendees

With India on track to reach 700 million gamers by 2027, and anime/cosplay engagement skyrocketing across social media, Gaming Thiruvizha demonstrated that hyperlocal, immersive festivals are the way forward.

Gaming Thiruvizha is the first chapter of Skyesports’ Gaming Mahotsav, a six-city touring pop culture festival with regional editions in Bengaluru, Hyderabad, Mumbai, Kochi, and Pune. Each stop blends gaming, anime, music, comics, and local culture into one cohesive community celebration.

The post Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance appeared first on European Gaming Industry News.

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THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER

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The Decade Awards ceremony, held alongside the Esports World Cup as part of the ‘Summer of Celebration’, saw an incredible 9.8 million votes cast by fans, celebrating esports and gaming’s most legendary figures in a landmark tribute to a decade of excellence.

RIYADH, Saudi Arabia, August 24th, 2025: The most prestigious night in the esports calendar returned this evening, as the Esports Awards hosted their one-off special, the “Decade Awards”. Presented by Trevor “Quickshot” Henry, Jessica “JessGOAT” Bolden and Barney Banks, this year’s Decade Awards marked the Esports Awards’ 10th anniversary and honoured a decade of industry-defining achievements and trailblazers in esports across 14 different categories.

Among the evening’s standout honours was League of Legends superstar Lee “Faker” Sang-hyeok, who was named Esports PC Player of the Decade, alongside his team T1, who were crowned Esports Team of the Decade, and their coach Kim “kkOma” Jeong-gyun, recognised as Esports Coach of the Decade. Riot Games were also at the forefront, receiving multiple accolades including Esports Publisher of the Decade, Esports Game of the Decade for League of Legends, and Esports Live Event of the Decade for the unforgettable League of Legends Worlds 2017 Championship.

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Marking the grand finale of the Summer of Celebration, the Esports Awards delivered yet another iconic evening, with a star-studded roster of presenters taking to the stage to announce the winners. Highlights included legendary professional skateboarder Tony Hawk, Twitch sensation Tyler1, renowned content creator and Sidemen member Vikkstar, and multiple-time EVO champion Justin Wong.

Over the past decade, the esports scene has grown exponentially, with countless players, teams and creators contributing to its growth into the global phenomenon it is today. Tonight, the Decade Awards celebrated those who have defined the last ten years in esports, honouring the individuals, teams and organisations whose achievements have left a monumental mark on the industry. The complete list of Decade Awards winners is as follows:

  • Esports Game of the Decade – League of Legends
  • Esports Personality of the Decade – Matthew “Nadeshot” Haag
  • Streamer of the Decade – Félix “xQc” Lengyel
  • Esports Commercial Partner of the Decade – Intel
  • Esports Content and Coverage Platform of the Decade – Liquipedia
  • Esports Publisher of the Decade – Riot Games
  • Esports Live Event of the Decade – League of Legends Worlds 2017
  • Esports PC Player of the Decade – Lee “Faker” Sang-hyeok
  • Esports Breakthrough Player of the Decade – Mathieu “ZywOo” Herbaut
  • Esports Controller Player of the Decade – Anthony “Shotzzy” Cuevas-Castro
  • Esports Coach of the Decade – Kim “kkOma” Jeong-gyun
  • Esports Team of the Decade – T1 – League of Legends
  • Esports Organisation of the Decade – Team Liquid
  • Esports On-Air Talent of the Decade – Eefje “Sjokz” Depoortere

“Over the past ten years, the growth in the esports industry has been incredible to see, and it’s been a great honour to recognise the icons who have contributed to its rise in popularity,” says Mike Ashford, CEO of the Esports Awards, “Tonight, we showed the world just how global and impactful esports has become, and celebrated the individuals and companies that have consistently driven its success. Congratulations to all the winners, and thank you to the esports community for your ongoing dedication and support.”

The Decade Awards is brought to you by the Esports World Cup, Oakley and Media Partner Hitmarker. The full stream can be found here: twitch.tv/esportsawards.

The post THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER appeared first on European Gaming Industry News.

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