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Unity launches Unity 2021 LTS for creators

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Unity 2021 LTS delivers powerful improvements to workflows, rendering capabilities, and platform support to help you realize your creative ambitions. New enhancements prioritize quality, productivity, and performance for any platform, genre, or artistic style.

Today, we’re excited to announce that Unity 2021 LTS is available to download and use. This release represents more than a year of focused development across the entire Unity Editor and underlying foundational features. In 2021, we continued our commitment to putting quality first in order to make your experience working in Unity more stable, productive, and efficient than ever before.

The LTS release combines the features we rolled up in our Unity 2021.1 and Unity 2021.2 Tech Stream releases with an additional six months of quality polish. This means you can choose the Long Term Support version with confidence that you’ll experience highly dependable workflows and incredibly stable games that hum on any platform you target.

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LTS releases are published annually, with two full years of support and biweekly updates to ensure you have the absolute latest fixes when you need them.

We focused Unity 2021 LTS development on four key areas.

Workflows for all

First, we focused on offering more accessible workflows for all creators, regardless of their role in the project. This enables you to build immersive experiences more quickly by taking advantage of the improvements we’ve made on how you work in-Editor.

Integrated visual scripting is available in Unity 2021 LTS. Easily the most exciting feature in the release, this approach can benefit anyone, from non-coders who want more autonomy to seasoned programmers quickly prototyping new functionality. Most Unity scripting processes can be replicated through a visual drag-and-drop interface that allows you to create and prototype without having to write a line of code.

We’ve also improved how quickly assets are imported into the Editor and made it easier to manage PSD imports for 2D game components. Get through your worldbuilding phase faster with updates to Terrain Tools, and discover improvements to VFX Graph, Shader Graph, and Cinemachine.

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Faster to quality

Next, we wanted to give you the ability to iterate faster and produce higher-quality experiences for your players. We’ve upgraded workflows across the board, provided better Editor usability, and enhanced our testing tools.

Minimize time from design to hands-on creation by leveraging Feature Sets, which gather all the packages you need to start a project in a one-click bundle. Find what you’re looking for faster with improved search capability, and experience an added zippiness in common operations you use regularly.

Make sure your code is clean, performant, and high-quality with a new Mono upgrade, improved C# 8 support, and incremental builds that compile your project as you create it. A comprehensive Memory Profiler allows you to profile with multiple Players simultaneously.

Follow up that quality coding experience with tools that facilitate an equally high-quality output. In Unity 2021 LTS, you’ll find a mobile Device Simulator to check for compatibility on multiple devices. Use the production-ready Code Coverage package with the Test Runner to export code coverage data and reports from your automated tests. Additionally, the Code Coverage package offers a Coverage Recording feature that allows you to capture coverage data on demand for manual testing or when there are no automated tests in the project.

Graphics capabilities

Our third area of development was to couple all the work on the Editor with an equal focus on improving graphics capabilities for your projects. Craft stunning visuals with a collection of powerful rendering solutions, all supported by a comprehensive ecosystem of graphical tools.

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Our Universal Render Pipeline (URP) is optimized for maximum platform reach so your players can enjoy fantastic graphic fidelity regardless of their device. In Unity 2021 LTS, you’ll find upgrades to URP for Point Light shadows, Lens Flares, and decals.

If you’re looking to get the maximum performance for a specific platform, the improvements we’ve made to the High Definition Render Pipeline (HDRP) include realistic cloud definition with Volumetric Clouds and Static Shadow Casting.

Craft stunning visuals with powerful rendering solutions supported by an ecosystem of tools. Push the limits of high fidelity with HDRP performance upgrades and features like NVIDIA DLSS for desktop and AMD FSR native support in URP.

Reach new generations of players

Be where your players are with support for innovative new platforms and technologies. Expand your development capabilities with ChromeOS and macOS-based Apple silicon support, and achieve even more impressive results on the latest generation of PlayStation 5 and Xbox Series X|S consoles. Develop for augmented and virtual reality worlds with OpenXR and Oculus enhancements, or create for mobile by optimizing with Samsung Adaptive Performance 3.0 and tap into seamless publishing with Android asset bundling.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

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The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

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GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

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Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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