Gaming

In-game Gambling and Loot Boxes Market is expected to expand its roots at an average CAGR of 5.6 % between 2022 and 2032

Published

4 years ago

April 7, 2022

Reading Time: 3 minutes

The global in-game gambling and loot boxes market is expected to grow at a CAGR of 5.6% throughout the forecast period. The valuation of the industry is projected to reach US$ 32.7 Mn by 2032, from US$ 18.9 Mn in 2022.

The growing desire for high-end real-life sports gaming experiences around the globe is driving the demand for in-game gambling and loot boxes. Furthermore, in the near future, new trends and advancements in the sports and gaming industries are projected to stimulate the rise of the in-game gambling markets. However, payment data security concerns may stifle the in-game gambling and loot boxes market share expansion.

The gambling market is made up of firms (organizations, sole traders, and partnerships) that run gambling facilities such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting that provide gambling services and related items.

The major drivers encouraging in-game gambling and loot boxes market size expansion include factors such as expanding digital transformation among businesses and rising internet and mobile device usage around the world.

The creation of the next-generation gaming experience will be cloud-enhanced, and an ultimate fantasy gaming experience is expected to necessitate the use of a cloud platform.

As per the in-game gambling and loot boxes market study, the deployment of IoT, edge computing, 5G, and real-time analytics enabled by Artificial Intelligence (AI) and Machine Learning (ML) is expected to improve the in-game gambling markets.

Consumers went more to the internet platform to bridge their financial, social, and psychological crises during lockdowns as a result of the COVID-19 pandemic, which had a beneficial impact on the in-game gambling and loot boxes market.

Consumer interest in online gambling platforms has increased as a result of restrictions in sporting events owing to lockdowns, according to a study done by Lund University in Sweden. In addition, numerous operators turned digital in response to the closing of many gaming venues. Many players increased their online gambling services, and bingo providers transferred their operations online, resulting in a beneficial market impact.

Online betting is likely to be the fastest-growing market in the medium term. The market has been taken over by artificial intelligence and machine learning.

During the projection period, the online gambling industry is expected to benefit from an increase in the female population in casinos, as well as the convenience of using a cashless means of payment when gaming. In addition, operators are providing a number of exciting tournaments and promos that newbies may find appealing. Every day, fresh bonus programmes and betting options are added to the mix.

Key Takeaways

The changing gaming behaviours of consumers are projected to drive demand for gambling. The rising popularity of gambling applications and social gaming is projected to fuel the in-game gambling and loot boxes market’s growth in the future.
In 2020, Asia Pacific was the largest region in the worldwide gambling market, accounting for 38% of the total. The second largest region, North America, accounted for 29% of the worldwide gaming market. In the worldwide gaming market, the Middle East was the tiniest region.
Football betting has a substantial market share. Companies are concentrating their efforts on establishing novel platforms to meet a wide range of client needs and gain a competitive advantage in a crowded market.
The mobile segment of the in-game gambling and loot boxes market is projected to grow at a CAGR of 4.8% during the forecast period.

Competitive Landscape

The worldwide casino gambling market is highly fragmented, with regional and international companies. Bet365, Entain PLC, The Flutter Entertainment PLC, and Kindred Group PLC are among the market’s major participants.

To increase their presence in the worldwide in-game gambling and loot boxes market and to develop their brand portfolio to cater to varied customer tastes, major firms are focusing on mergers and acquisitions, collaborations, and product innovation.

In the global online gaming market, mergers and acquisitions are the most popular approach, followed by expansion. Offerings, quality of gambling material, user experience, brand equity, customized payoffs, and access to numerous platforms are all criteria that key players compete on.

Recent Developments

LeoVegas Group unveiled a new layer of AI-powered messaging in September 2021 to expand the Group’s Safer Gambling service. Customers in the United Kingdom will be the first to get personalized onsite messages based on their behaviour and risk profile that educate and advise them about safer gaming.

DraftKings Inc. and Golden Nugget Online Gaming Inc. signed a formal agreement in August 2021, with DraftKings acquiring Golden Nugget Online Gaming in an all-stock deal. DraftKings was able to make use of Golden Nugget’s well-known brand, iGaming product experience, and combined database of more than 5 million customers as a result of the acquisition.

FanDuel Group, a subsidiary of Flutter Entertainment PLC, debuted its FanDuel Casino in New Jersey and Michigan in July 2021. Customers may now play live dealer blackjack, roulette, and baccarat at FanDuel Casino.

Crash Games

Bet on Games launches horror-themed crash title Zombie Rush

Published

3 days ago

April 24, 2026

Wladimir P.

bet-on-games-launches-horror-themed-crash-title-zombie-rush

Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.

Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.

Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”

On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.

Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.

The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baccarat

ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal

Published

4 days ago

April 23, 2026

Wladimir P.

iconic21-launches-squeeze-baccarat-rng-game-with-player-controlled-reveal

ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.

In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.

ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.

“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.

“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”

The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bichara e Motta Advogados

The iGaming Industry’s New Challenges in 2026

Published

6 days ago

April 21, 2026

GamingAmericas.com

the-igaming-industry’s-new-challenges-in-2026

In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.

Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.

BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.

This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.

An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.

The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.

In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.

Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.

Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.

Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?

A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.

Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.

Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados

The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.