Asia
Gameloft For Brands & NODWIN Gaming enter into a partnership in India; will collectively build opportunities for brands to engage around esports in racing games

NODWIN Gaming, one of the world’s leading gaming and esports companies has expanded its portfolio through a partnership with leading video games developer Gameloft for creating opportunities for brands and gamers to engage around the Asphalt Racing IPs. They will collectively work with brands and partners to create and execute esports events for “Asphalt 8: Airborne” and “Asphalt 9: Legends” in India.
“We are delighted to tie up with Gameloft, which has a strong worldwide presence and is focused on publishing for the mobile market. For NODWIN Gaming, Gameloft brings in necessary optionality for brands who want to associate with a new genre and format of racing esports. This partnership will allow these brands to engage with like-minded communities. Together, we look forward to further building, consolidating and diversifying the Indian gaming space,” said Akshat Rathee, Co-founder and Managing Director at NODWIN Gaming.
The association also makes up for an avenue for in-game advertising solutions proposition to brands through Gameloft for brands inventory on “Asphalt 8: Airborne” and “Asphalt 9: Legends”. As the spectrum of gaming and esports broadens day by day, brands are looking at genres that fit their unique style. Racing has recently emerged as a popular genre among gamers besides shooting and it creates an alternative space for brands to attract engagement through advertising and activations.
“India is an important market for Gameloft and the growth of esports in India does offer a great opportunity to build engagement with the users of the Asphalts IP. We believe, as a genre, arcade racing has the potential to connect with a larger gaming audience. This fits in well, offering racing experiences which let everyone prove themselves in jaw-dropping races, feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward,” said Florent Vallauri, Managing Director, SEAP region at Gameloft.
NODWIN Gaming will organize and host all upcoming Gameloft events in India keeping in mind the huge mobile gaming market and its competitive side in the country.
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Asia
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items
An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot
A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items
A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”
The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.
Asia
Bloomberry Resorts Corporation Appoints Gregory Francis Hawkins as Director, President and COO

Bloomberry Resorts Corporation (BRC) has appointed Mr. Gregory Francis Hawkins as its Director, President and Chief Operating Officer.
Mr. Hawkins joined Bloomberry in November 2023 to head Solaire Resort North as Chief Operating Officer (COO). In December 2024, with the retirement of the previous BRC President and COO, Mr. Hawkins was appointed as Acting COO of Bloomberry Resorts and Hotels, Inc. (BRHI) to oversee both Solaire Resort North and Solaire Entertainment City. In February 2025, he was designated as Acting COO of BRC.
Mr. Hawkins has extensive experience in the hospitality and gaming industries having previously held senior roles in various jurisdictions including the Philippines, Macau, Australia and New Zealand.
The post Bloomberry Resorts Corporation Appoints Gregory Francis Hawkins as Director, President and COO appeared first on European Gaming Industry News.
Asia
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening

Iveda, a global leader in AI-driven video surveillance and smart-city technologies, announced that Subic Sun Development Inc. has chosen the IvedaAI platform as the video surveillance solution for the soon-to-open Subic Sun Resort, Convention & Casino. IvedaAI was selected early in the build-out to inform camera placement and ensure frictionless integration with future-ready, AI-powered analytics. Located on the former U.S. naval base in the Subic Bay Freeport Zone—a special economic hub that hosts thousands of international and local businesses—the resort will feature 500 guest rooms, a state-of-the-art convention center, a luxury casino and two Accor-brand hotels, Ibis Styles and Mercure, scheduled to open in December 2025.
The decision comes as global resort operators sharpen their focus on safety, service and operational efficiency. The global resort market generated $347 billion in 2024 and is projected to reach nearly $945 billion by 2030, an 18.5% CAGR. IvedaAI’s AI-enabled video analytics will help property staff lower security costs, respond to incidents faster and unlock data-driven insights that boost both guest satisfaction and bottom-line performance.
“Iveda being selected as a premier security and surveillance provider before the first Subic Sun Resort guest ever checks in is a powerful endorsement of our commitment to providing state-of- the-art monitoring technology. By designing camera layouts around IvedaAI’s real-time analytics, Subic Sun can optimize coverage, reduce blind spots, and deliver safer, smoother guest experiences—without a costly equipment overhaul. We expect more ground-up projects to follow this blueprint,” said David Ly, CEO and Founder of Iveda.
Iveda Philippines—Iveda’s joint venture focused on nationwide smart-city deployment—secured the Subic Sun contract and will oversee the on-site rollout. The win represents the team’s first major hospitality project and advances its plan to generate US $3 million in smart-city revenue by FY 2026, building on the broader initiative it announced last year.
The post New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening appeared first on European Gaming Industry News.
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