Asia
Gameloft For Brands & NODWIN Gaming enter into a partnership in India; will collectively build opportunities for brands to engage around esports in racing games
NODWIN Gaming, one of the world’s leading gaming and esports companies has expanded its portfolio through a partnership with leading video games developer Gameloft for creating opportunities for brands and gamers to engage around the Asphalt Racing IPs. They will collectively work with brands and partners to create and execute esports events for “Asphalt 8: Airborne” and “Asphalt 9: Legends” in India.
“We are delighted to tie up with Gameloft, which has a strong worldwide presence and is focused on publishing for the mobile market. For NODWIN Gaming, Gameloft brings in necessary optionality for brands who want to associate with a new genre and format of racing esports. This partnership will allow these brands to engage with like-minded communities. Together, we look forward to further building, consolidating and diversifying the Indian gaming space,” said Akshat Rathee, Co-founder and Managing Director at NODWIN Gaming.
The association also makes up for an avenue for in-game advertising solutions proposition to brands through Gameloft for brands inventory on “Asphalt 8: Airborne” and “Asphalt 9: Legends”. As the spectrum of gaming and esports broadens day by day, brands are looking at genres that fit their unique style. Racing has recently emerged as a popular genre among gamers besides shooting and it creates an alternative space for brands to attract engagement through advertising and activations.
“India is an important market for Gameloft and the growth of esports in India does offer a great opportunity to build engagement with the users of the Asphalts IP. We believe, as a genre, arcade racing has the potential to connect with a larger gaming audience. This fits in well, offering racing experiences which let everyone prove themselves in jaw-dropping races, feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward,” said Florent Vallauri, Managing Director, SEAP region at Gameloft.
NODWIN Gaming will organize and host all upcoming Gameloft events in India keeping in mind the huge mobile gaming market and its competitive side in the country.
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Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
Advantech
Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU
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Advantech has released DPX-S460, the newest member of its S-series gaming platform family. Powered by AMD’s Ryzen Embedded 8000 Series APUs, the DPX-S460 combines cutting-edge Zen 4 architecture, RDNA3 graphics and integrated AI acceleration, making it a game-changer in regulated gaming markets.
“The DPX-S460 exemplifies our dedication to leveraging advanced technologies to create powerful and flexible gaming solutions. With AMD’s 8000 Series chipset, we’re delivering a platform that meets the most demanding requirements of the gaming industry,” said Craig Stapleton, Product Director for Advantech.
The DPX-S460 brings advanced capabilities to gaming OEMs, including:
• Graphics Excellence: Radeon RDNA3 graphics cores supporting four independent 4K monitors
• AI Acceleration: Integrated XDNA neural processing unit for edge AI applications
• Versatile Power Options: Compatible with both 12V DC single input and ATX power supplies
• Backward Compatibility: Designed to integrate seamlessly with 10 generations of previous S-series products
• Optimized for the Gaming Industry.
The DPX-S460 delivers a high-performance, scalable platform tailored for regulated gaming markets. Its backward compatibility ensures a robust return on investment for existing customers, while its forward-looking design supports next-generation gaming experiences.
The post Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU appeared first on European Gaming Industry News.
Asia
NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
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NagaCorp Ltd. together with its subsidiary NagaWorld, a leading Integrated Resort in the Mekong Region, announced that it has recently been Certified by Great Place To Work, a global authority on workplace culture. This prestigious certification, earned with an exceptional Trust Index score of 95%, is based entirely on direct and anonymous employee feedback. A high score indicates a positive work environment where employees felt empowered to be their best selves in a safe work environment while receiving fair recognition, rewards and opportunities for growth.
“It is encouraging and inspiring to see the practice of workplace culture and excellence being cultivated and recognised in Cambodia and being valued by each member in our company. We are both humbled by this international recognition and immensely proud of each member of our Naga family who through their passion for improving livelihoods come to the workplace everyday, not only to work, but to learn, to deliver and to promote the Khmer culture to the world through the works we collectively do. This certification is a recognition of the collective spirit and dedication of every member of our Naga family,” said Mr. Chen Yiy Fon, Chief Executive Officer & Executive Director of NagaCorp.
“We will mark this milestone in our ‘Shaping Tomorrow, Together’ journey, which places our people at the core of everything we do. We are immensely proud of our team of over 6000 professionals. This recognition is possible because of you. We congratulate our fellow recipients in Cambodia who have received Great Place to Work certification and together let us continue to build and foster a workplace environment of excellence, integrity, and mutual respect where productivity can thrive and flourish,” Chen Yiy Fon added.
The post NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score appeared first on European Gaming Industry News.
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