Gaming
Red Bull Solo Q, the official 1v1 League of Legends tournament, is unveiled for 2022!
The official 1v1 League of Legends tournament returns! The world’s top amateur players will compete in a year of thrilling and unique action to showcase their ability and be crowned Red Bull Solo Q Champion.
- Red Bull Solo Q 2022 kicks off in March with players competing to determine the best 1v1 League of Legends amateur in the world. The event adds a unique 1v1 twist to the traditional League of Legends format, where players win by securing First Blood, taking down the opponent’s tower, or reaching a 100-minion score to claim victory.
- Red Bull Solo Q 2022 follows on from a successful 2021 season, which saw more than 55.000 registrations.
- The competition will bring League of Legends fans champions and strategies that are unusual in 5v5 matches, adding to the excitement.
- The circuit will feature more than 20 National and a number of International Qualifiers, giving competitors the opportunity to make it to the Red Bull Solo Q World Finals later this year and battle for bragging rights
- AGON by AOC returns as the official Monitor Partner to equip players with high performance gaming monitors, ensuring exceptional visual clarity and ultra-high refresh rates.
Red Bull Solo Q, the official 1v1 League of Legends tournament, has revealed details of its 2022 return. National tournaments and International qualifiers kick off in March giving amateur players the opportunity to compete at the highest level and offering League of Legends fans a unique spectacle. The top players will compete at the Red Bull Solo Q World Finals later this year, battling for bragging rights as the world’s best amateur 1v1 League of Legends player.
Red Bull Solo Q adds a unique twist to traditional League of Legends play. The format consists of 1v1 duels, where the player must draw “First Blood,” take down the opponent’s tower, or reach a 100-minion score to claim victory. This format tests players in a completely different way than the traditional 5v5 and also gives fans the opportunity to see champions and strategies they may not otherwise. Red Bull Solo Q is built for players who want to develop their solo skills and fans looking for fast, high-intensity battles.
Red Bull Solo Q returns from a successful 2021 season, which saw more than 55.000 registrants compete across 33 different countries. The tournament is founded on giving solo amateur players the opportunity to showcase their abilities on the biggest of stages, against the best, while representing their country, and acting as a springboard for even greater League of Legends success.
The tournament circuit is kicking off in March, with national tournaments spread throughout the year and across 25 countries, alongside International Qualifiers in various regions giving players a second chance to progress. The champion of each event will earn the chance to reach the highest level of the competition, of the Red Bull Solo Q World Finals. The Red Bull Solo Q World Finals gives these players the biggest of stages to show their skills, following last year’s highlight event which took place live at BMW Welt in Munich. At this year’s Red Bull Solo Q World Finals players will battle for pride and notoriety, hoping to follow the footsteps of Red Bull Solo Q Champions who have continued their success in the League of Legends scene.
Each participating country will have multiple national qualifiers, taking place throughout the year. National qualifier winners will then head into a playoff stage that will crown one national champion. Players in the international qualifier will go through similar steps to identify those summoners that will head to the World Finals, where players from all over the world will battle for the title of Red Bull Solo Q 2022 champion, engraving their name in League of Legends history.
The 2021 Champion, Mads ‘Viggomopsen’ Mikkelsen, showcased his skills as he dominated the World Finals, taking viewers and commentators back with his prowess. Viggomopsen kicked off his journey with victory at the Danish National Qualifier, before dominating the Red Bull Solo Q World Finals and finishing with a tough but deserved victory in the final match against Arnas “arnax” Stepanauskas. Viggomopsen said of the event “I had actually planned to stop playing League of Legends for some time this year. But I think this tournament has shown me that I shouldn’t give up quite yet and that I can still pursue a great and hopefully fulfilling career in esports and League of Legends going forward. For the next year, my goal is to join a team in a European Regional League and hit Challenger again.”
To provide competitors with the very best equipment, Red Bull Solo Q has joined forces with AGON by AOC, the global leader in gaming monitors, as the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors.
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eSports
Study: 400m Gen Z esports fans say brand activations drive purchases
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.
ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.
The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.
On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.
The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.
Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”
Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”
Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”
The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
HIPTHER Launches HALLO: The Standard in Compliance Expertise
HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.
HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.
Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.
A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.
Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”
HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.
The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on Americas iGaming & Sports Betting News.
1xBet
HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor
HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.
HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.
For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.
HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.
Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.
The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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