Gaming

Bidstack & Xaxis partner to provide brands with enhanced global portfolio of innovative in-game advertising solutions

Published

4 years ago

March 18, 2022

George Miller

Reading Time: 2 minutes

Bidstack is delighted to announce a new partnership with Xaxis, GroupM’s outcome media specialist.

The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with access to Bidstack’s global supply of programmatic inventory which features 70+ exclusive titles including Dirt 5, Football Manager 2022, and Top Eleven. The inventory is available across mobile, PC, cloud gaming and VR formats, with additional supply for console being added in the coming months.

In 2021, Xaxis expanded its portfolio of innovative, omnichannel media solutions to include a full suite of gaming products. The partnership with Bidstack further bolsters Xaxis’s ability to engage the growing, diverse, worldwide gaming audience through immersive, innovative, and effective content.

2021 was a breakout year for in-game advertising with the format becoming an established part of media plans for advertisers across the industry. The trend towards gaming was accelerated in part by the pandemic, with average playing times increasing by 14% globally and gamers across all age groups displaying a clear preference for playing games over watching TV shows and movies, according to research from Limelight Networks.

2022 is anticipated to be another important year for gaming, with in-game advertising gaining significant traction among advertising industry bodies such as the IAB (Interactive Advertising Bureau) and updated measurement standards set to be introduced by the MRC (Media Rating Council), making campaign success easier to measure for advertisers.

Regarding the new partnership, Lewis Sherlock, SVP Programmatic at Bidstack said, “We are really proud to be working with one of the most respected names in the industry in Xaxis. The partnership is great news for Bidstack and is the culmination of around two years of groundwork from myself and the team. We are looking forward to scaling brand investment into a number of markets in the next few years and to work alongside Xaxis to deliver immersive branded experiences in-game for their clients.”

Julia Rast, Senior Manager, Global Solutions & Innovation at Xaxis added, “Developing a programmatic in-game product has been an exciting journey. Understanding the uniqueness and novelties of this type of media while answering the needs of our agencies and clients has been both challenging and rewarding. We’re confident that the partnership with Bidstack will allow us to further develop sustainable and impactful solutions that lead to stronger business outcomes for our clients.”

Brasilia

BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future

Published

15 hours ago

May 13, 2026

GamingAmericas.com

bis-brasilia-focuses-on-responsible-governance-for-brazil’s-gaming-and-betting-future

BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.

The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.

The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.

In its second edition, the event expects a 20% increase in attendance compared to last year.

“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.

Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.

Tickets are available at: https://brazilianigamingsummit.com/brasilia/

About BiS Brasília

In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.

The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.

BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.

The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.

casino games

Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

Published

18 hours ago

May 13, 2026

Wladimir P.

tequity-publishing-launches-mirror-image-gaming’s-k-pop-drop-with-stake-exclusivity

Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bone Croo Studios

Tequity Publishing Launches “Cats Balls”

Published

2 days ago

May 12, 2026

Wladimir P.

tequity-publishing-launches-“cats-balls”

Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.

Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.

Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.

The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.

The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.

Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”

The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.