Canada
Mobile Gamers Now Prefer Ad-Supported Games Over Pay-to-Play Games, According to Tapjoy’s Modern Mobile Gamer® 2022 Report
Here are just a few of the insights that emerged:
-
Mobile gamers play 10+ hours a week, on average. In fact, 57% say they play more mobile games than they did five years ago, with the biggest increase being among parents (68%).
-
Nearly half (49%) of all respondents say they play mobile games multiple times a day. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency.
-
Puzzle is now the top mobile game genre among all age groups, with 55% of respondents calling it their favorite. This is a drastic change from 2021, when Action/Adventure was the most popular mobile genre; now Action/Adventure, Strategy, and Simulation are tied for second place with 33%.
-
60% of respondents discover new mobile games via ads in other games, making it by far the most popular way to discover new apps. Additionally, 39% will try new mobile games if their friends are playing it, and 33% find new games via app store recommendations.
-
Rewarded video ads remain the top ad type among mobile gamers (preferred by 53% of players), while support for other ad types is growing; Survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and Playables increased from 9% in 2017 to 16% in 2022.
-
When it comes to data privacy, 43% of mobile gamers say they are open to app tracking, citing trust in the app developer as the top reason for opt-in. Meanwhile 39% say they never opt into data tracking on iOS, and the remaining 18% were not sure.
-
Mobile gamers are happily engaging with Multi-Reward CPE offers, which Tapjoy introduced in 2020. Of those surveyed, 64% are fans of the progress bar that lets them see how close they are to earning rewards.
“Just in time for GDC, we’re thrilled to release the latest game developer and UA-focused Modern Mobile Gamer® report. This year marks the fifth anniversary of Modern Mobile Gamer®, and to celebrate, we’re examining how mobile habits have changed in that time while also looking to the future,” said Lauren Baca, Senior Director of Marketing at Tapjoy. “We’ve found that most mobile gamers are playing every day, often multiple times a day, sometimes switching among four or more favorites. They also discover new games from ads and, in general, are much more receptive to ads in mobile games than they were five years ago.”
Powered by WPeMatico
affiliate marketing
CasinoCanada partners with Slota Casino for content and traffic growth
CasinoCanada.com has entered into a partnership with Slota Casino focused on increasing visibility and directing traffic from non-regulated Canadian markets.
Under the agreement, CasinoCanada will prepare and publish informational materials detailing Slota Casino’s features and game portfolio. The partnership also includes ongoing content development, visibility initiatives and user acquisition activity across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market and is operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino launched in 2024 under GBL Solutions N.V. and operates under a Curacao licence, according to the companies. The platform is operated by the Slota Partners affiliate program and lists more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said: “We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us. The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada partners with Slota Casino for content and traffic growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.
Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.
Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.
The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.
Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.
“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.
The post AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation, and Great Canadian Entertainment (Great Canadian) confirmed the successful closing of PDG’s acquisition of Great Canadian Casino Vancouver in Coquitlam, B.C. This transaction follows PDG’s recent acquisition of Chances Maple Ridge, marking another significant milestone in the Nation’s expanding portfolio of gaming and hospitality assets in British Columbia.
Snuneymuxw respectfully acknowledges the Kwikwetlem First Nation, on whose territory Great Canadian Casino Vancouver operates. The Nation looks forward to establishing a meaningful and lasting relationship with the Kwikwetlem people as PDG assumes stewardship of the property.
“The completion of this acquisition reflects the sustained effort and vision of Snuneymuxw people across generations. We are building an economy that is ours, one that funds our priorities, honours our responsibilities to neighbouring communities and creates opportunity for our people long into the future,” said Chief Michael Wyse, Xum’silum, Snuneymuxw First Nation.
Great Canadian Casino Vancouver is one of Metro Vancouver’s most established entertainment destinations, offering gaming, dining and live entertainment, including The Show Theatre.
“Building the Snuneymuxw economic portfolio is grounded in a vision of sustainable, self-determined growth and in the belief that meaningful economic development is built on strong Nation-to-Nation relationships. Operating on Kwikwetlem territory is a responsibility we take seriously, and we look forward to building a partnership that reflects that,” said Erralyn Joseph, President of PDG.
First announced on December 19, 2025, this is the fourth transaction completed between the two companies. With the addition of Great Canadian Casino Vancouver, PDG’s gaming portfolio now includes Casino Nanaimo, Elements Casino Victoria, and Chances Maple Ridge, establishing its position as the largest Indigenous-owned gaming operator by revenue in Canada.
“This transaction is another milestone in our ongoing collaboration with Petroglyph Development Group and the Snuneymuxw First Nation, and we’re grateful for another successful closing. With this representing our fourth completed transaction with PDG, it speaks to the trust and confidence we have built together. I’d like to thank everyone from our respective teams for their hard work, and I look forward to seeing the properties thrive under PDG’s leadership,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
For PDG, the closing marks the latest step in a period of sustained and strategic growth.
“We are building a diversified, sustainable portfolio, while continuing to deliver real benefits for the communities where we operate. Great Canadian Casino Vancouver has long been an important part of the Coquitlam community, and that will not change,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.
McMillan LLP acted as legal counsel to Great Canadian. McCarthy Tétrault LLP served as legal counsel, and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction has received all required regulatory approvals and all closing conditions have been satisfied.
The post Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver appeared first on Americas iGaming & Sports Betting News.
-
Canada7 days agoAnalysis flags World Cup 2026 stress test for Canada’s patchwork betting rules
-
2026 FIFA World Cup7 days agoCanada’s Provincial Betting Divide Will Be Exposed During the 2026 World Cup, New Analysis Finds
-
Asia7 days agoIGT Presents Powerful Combination of Gaming and FinTech Solutions at G2E Asia 2026
-
Canada7 days agoRESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026
-
Compliance Updates6 days agoEndorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
-
Asia5 days agoKazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
Compliance Updates7 days agoUkrainian Gambling Regulator Rolls Out Digital Complaints Platform
-
Acquisitions/Merger6 days agoPetroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver



