Canada
Mobile Gamers Now Prefer Ad-Supported Games Over Pay-to-Play Games, According to Tapjoy’s Modern Mobile Gamer® 2022 Report
Here are just a few of the insights that emerged:
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Mobile gamers play 10+ hours a week, on average. In fact, 57% say they play more mobile games than they did five years ago, with the biggest increase being among parents (68%).
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Nearly half (49%) of all respondents say they play mobile games multiple times a day. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency.
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Puzzle is now the top mobile game genre among all age groups, with 55% of respondents calling it their favorite. This is a drastic change from 2021, when Action/Adventure was the most popular mobile genre; now Action/Adventure, Strategy, and Simulation are tied for second place with 33%.
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60% of respondents discover new mobile games via ads in other games, making it by far the most popular way to discover new apps. Additionally, 39% will try new mobile games if their friends are playing it, and 33% find new games via app store recommendations.
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Rewarded video ads remain the top ad type among mobile gamers (preferred by 53% of players), while support for other ad types is growing; Survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and Playables increased from 9% in 2017 to 16% in 2022.
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When it comes to data privacy, 43% of mobile gamers say they are open to app tracking, citing trust in the app developer as the top reason for opt-in. Meanwhile 39% say they never opt into data tracking on iOS, and the remaining 18% were not sure.
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Mobile gamers are happily engaging with Multi-Reward CPE offers, which Tapjoy introduced in 2020. Of those surveyed, 64% are fans of the progress bar that lets them see how close they are to earning rewards.
“Just in time for GDC, we’re thrilled to release the latest game developer and UA-focused Modern Mobile Gamer® report. This year marks the fifth anniversary of Modern Mobile Gamer®, and to celebrate, we’re examining how mobile habits have changed in that time while also looking to the future,” said Lauren Baca, Senior Director of Marketing at Tapjoy. “We’ve found that most mobile gamers are playing every day, often multiple times a day, sometimes switching among four or more favorites. They also discover new games from ads and, in general, are much more receptive to ads in mobile games than they were five years ago.”
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CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.
Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.
CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”
LolaJack Casino is operated by WinLeads and was established in 2026.
The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”
The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.
The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.
Ben Wood CCO at Playson
Playson strengthens North American footprint with Caesars Entertainment partnership
Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario
Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.
Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.
Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.
Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”
The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.
The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.
Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.
The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.
Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”
David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”
The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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