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Mobile Gamers Now Prefer Ad-Supported Games Over Pay-to-Play Games, According to Tapjoy’s Modern Mobile Gamer® 2022 Report

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New market research shows that parents are the most likely group to play multiple times a day and make in-app purchases
The latest Modern Mobile Gamer® report from Tapjoy, a leading mobile advertising and app monetization company, shows how attitudes towards mobile gaming, in-app advertising, and in-app purchases have evolved over the last five years. Whereas just 21% of mobile gamers said they favored ad-supported mobile games in Tapjoy’s 2017 survey, 50% of today’s mobile gamers say they prefer the ad-supported model over pay-to-play games or those based primarily on in-app purchases, an increase of 138%.
Utilizing market research from Tapjoy’s MobileVoice® survey platform and data from 9,352 respondents across five surveys, the Modern Mobile Gamer®: Game Dev Edition contains comprehensive data and analysis about the current state of mobile gaming and how preferences vary by age group and other factors.

Here are just a few of the insights that emerged:

  • Mobile gamers play 10+ hours a week, on average. In fact, 57% say they play more mobile games than they did five years ago, with the biggest increase being among parents (68%).

  • Nearly half (49%) of all respondents say they play mobile games multiple times a day. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency.
  • Puzzle is now the top mobile game genre among all age groups, with 55% of respondents calling it their favorite. This is a drastic change from 2021, when Action/Adventure was the most popular mobile genre; now Action/Adventure, Strategy, and Simulation are tied for second place with 33%.
  • 60% of respondents discover new mobile games via ads in other games, making it by far the most popular way to discover new apps. Additionally, 39% will try new mobile games if their friends are playing it, and 33% find new games via app store recommendations.
  • Rewarded video ads remain the top ad type among mobile gamers (preferred by 53% of players), while support for other ad types is growing; Survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and Playables increased from 9% in 2017 to 16% in 2022.
  • When it comes to data privacy, 43% of mobile gamers say they are open to app tracking, citing trust in the app developer as the top reason for opt-in. Meanwhile 39% say they never opt into data tracking on iOS, and the remaining 18% were not sure.
  • Mobile gamers are happily engaging with Multi-Reward CPE offers, which Tapjoy introduced in 2020. Of those surveyed, 64% are fans of the progress bar that lets them see how close they are to earning rewards.

“Just in time for GDC, we’re thrilled to release the latest game developer and UA-focused Modern Mobile Gamer® report. This year marks the fifth anniversary of Modern Mobile Gamer®, and to celebrate, we’re examining how mobile habits have changed in that time while also looking to the future,” said Lauren Baca, Senior Director of Marketing at Tapjoy. “We’ve found that most mobile gamers are playing every day, often multiple times a day, sometimes switching among four or more favorites. They also discover new games from ads and, in general, are much more receptive to ads in mobile games than they were five years ago.”

Curated with mobile game developers and UA marketers in mind, the data in Modern Mobile Gamer®: Game Dev Edition was gathered from surveys run on the Tapjoy network in February 2022. Responses were filtered to only include responses from those ages 18 and older.

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Canada

Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

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Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.

The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.

In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.

A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.

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“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.

“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.

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MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

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The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.

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AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.

On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.

As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.

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Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.

A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.

The post AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.

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