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Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Program

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Anzu’s award-winning solution, which enables developers to monetize their titles with non-disruptive in-game ads, has become verified by Unity

Today, Anzu has become the first in-game advertising company to join Unity’s Verified Solutions Partner Program. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.

Verified Solutions Partners highlight best-in-class products and services that serve to deliver direct value to Unity developers across industries and applications. From third-party SDKs, plugins, editor applications, cloud services, and more, these solutions are verified to comply with Unity’s latest releases.

Anzu’s award-winning in-game advertising solution which is trusted by publishers worldwide, allows developers to open their games up to in-game ads that sit on 3D objects like buildings, billboards, and banners. Advertisers can then programmatically run their ad campaigns within the games, providing developers with a consistent and reliable revenue stream that doesn’t interrupt the gaming experience.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.”

Axis Games, a Unity developer who has been working with Anzu’s in-game advertising solution within their hit title Axis Football said: “We were looking for a way to liven up our stadiums and add a better sense of immersion so dynamic ads that provide additional revenue were a perfect fit. The revenue we’ve seen from them is roughly equivalent to our revenue from game sales on a single platform, and it continues to grow significantly. Compared to the previous year, our revenue for December from in-game advertising increased by 775%!”

With gamers more open to in-game advertising, it has become a reliable and effective way for developers to monetize their titles for the first time or as an additional monetization solution that works alongside other methods and respects the gaming experience. A recent research study by Anzu on UK and US gamers found that seven in ten gamers are positive or neutral towards in-game advertising if it’s done right, and two-thirds of gamers said they welcome marketing investment into gaming.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

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A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

Published

on

stake-upgrades-flagship-crash-game-with-sharper-visuals-and-smoother-gameplay

A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Americas iGaming & Sports Betting News.

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Flexion Enters into Partnership with ARK Games

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Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.

Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.

Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.

As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.

“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.

The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.

“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.

Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.

The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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