Gaming

Gameloft partners with Admix to bring In-Play to flagship mobile IP

Published

3 years ago

March 1, 2022

Reading Time: 2 minutes

Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has teamed up with Gameloft for brands, to bring In-Play ad technology to some of the publisher’s best-known mobile games. Gangstar Vegas, one of the opus from the famous franchise Gangstar, will be the first to feature Admix In-Play ads. Brand campaigns will appear natively across virtual billboards and street signs during gameplay to protect and enhance player experience. Initially an Android launch, the activity will expand to iOS later in 2022. Gangstar Vegas has had over 150m downloads and counting. Admix will be serving 200 ad placements within the series.

Romain Devichi, Global Advertising Specialist at Gameloft for brands, commented: “We’re thrilled to be working with Admix to deliver seamless open world experiences, which are enriched by utilizing Admix’s advanced and scalable In-Play tech. Thanks to this partnership, Gangstar Vegas will offer an immersive experience with game players at the same time that offers brands the best in-gaming advertising environment. Admix’s tech stack has proven to deliver what our creative and strategic vision had in mind.”

Stefan Adamczyk, VP Global Partnerships, Admix, commented: “Gameloft is an iconic games publisher and we’re buzzing that they’ve chosen to feature Admix In-Play ads in some of their greatest titles in their portfolio of chart topping app store hits with In-Play. Creating and protecting an ideal player experience is vital not just for successful games, but for advertisers too, which is why non-intrusive ad formats are thriving.”

European Gaming Congress 2024 (Warsaw, Poland)

Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety. Admix has led the way for non-intrusive In-Play ads in mobile games since 2018 and recently established its technology in the metaverse, creating programmatic NFT replicas of famous Ocean Outdoor advertising sites within Somnium Space.

FreezeNova

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

Published

6 days ago

December 20, 2024

GamingAmericas.com

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs

If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

Published

1 week ago

December 17, 2024

GamingAmericas.com

synot-games-officially-certifies-over-140-games-in-brazil

SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

Gaming

SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

Published

1 week ago

December 16, 2024

GamingAmericas.com

spga-introduces-code-of-conduct-to-highlight-member-commitment-to-compliance-and-safety-in-social-and-promotional-gaming

The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.

The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure:

Age verification to limit real money play to users 18 and older
Proper identity verification (Know Your Customer or KYC)
Location verification of customers
AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA.

“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”

In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.

“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.