Gaming
Bidstack adds trio of new titles from Game Tap Studios
Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless in-game ads into gameplay across 3 new games whilst offering brands an additional touchpoint with in-menu ads that are designed that fit in naturally with the user experience.
The first new title to be added to Bidstack’s portfolio of games is Flying Car Real Driving – a car driving simulator that allows players to drive around a virtual city before taking off in their hybrid vehicle. The game which is available on Android first launched in January 2018 and has had more than 5m downloads to date. In-game ads from premium brands will be seen by players on billboards around the cityscape as they hone their driving and flying skills and ads will also be served in the game’s loading screens and menus.
High Ground Sports Bike Sim 3D will also be added to Bidstack’s racing vertical. This simulation game allows players to race around a bustling city whilst taking on daring tricks and stunts. The title is popular in tier 1 markets such as the UK, US and France and will feature Bidstack’s in-game and in-menu ads.
The hyper-casual game Magic Tiles Hop Ball 3D is the final title to be added to Bidstack’s portfolio and is available to players on Android devices. The title will feature non-intrusive ads in-game and in-menu serving gamers in popular markets such as the UK, US, Germany and Brazil.
Integrating Bidstack’s technology will help Game Tap Studios to open up a new, sustainable monetisation channel that is designed to protect the gaming experience for players. The in-game and in-menu ads will create brand awareness in gameplay and a performance option for advertisers through the game’s menus and loading screens. Both formats will blend in seamlessly and offer highly viewable and interactive touchpoints for advertisers that are looking to connect with the growing and elusive gaming audience.
Of the partnership,Hamza Khalid, Co-Founder at Game Tap Studios said “We’re delighted to be working with Bidstack. They provide the ease of onboarding, integration and monetisation of our games with great brands. They are an ideal partner for us.”
Antoine Jullemier, Bidstack’s Head of Supply added “We are so pleased to welcome Game Tap Studios as one of our gaming partners. They produce excellent mobile games and our monetisation solutions blend into their games in a way that doesn’t intrude on the gaming experience.
Adding another three high-quality titles to our growing portfolio of games is great news for our advertising partners and another endorsement of the quality of our technology. We are looking forward to a long and successful partnership with the Game Tap team.”
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Significant industry first will see game launch from day one across 5 alternative stores in addition to Apple and Google.
Flexion, the games marketing company, announces a partnership with preeminent developer King to market new game Candy Crush Solitaire© in alternative app stores.
Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps and ONE store from the get-go thanks to Flexion’s expertise and technology. The game launches globally across platforms on 6 February and is already available for preregistration in all the stores.
Flexion has had a partnership with King since June 2024 to market Candy Crush Saga© on the alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the leading edge of games marketing.
“This is the first time King will launch simultaneously across such a wide range of platforms,” says Jens Lauritzson, Flexion’s CEO. “King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”
Commenting on the deal, Benjamin Pommeraud, General Manager of Strategic Initiatives at King, says: “We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”
The post Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms appeared first on European Gaming Industry News.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
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