Gaming
AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability
InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive privacy-first personalization for in-game advertising.
AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion. Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.
AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.
NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies. Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioral segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.
Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale.
We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.”
NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.
Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”
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Amusnet
Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition
Feel the intensity of the stadium lights and the thrill of split-second decisions with Stoichkov #8 Crash Edition, a high-energy crash game from Amusnet where football excitement and rising multipliers collide. Inspired by legendary football icon Hristo Stoichkov, this adrenaline-fuelled experience places players right at the heart of the action, where instinct, timing and courage define every round.
From kickoff, the tension builds fast. Players place their wager and watch as the multiplier begins climbing higher and higher, increasing with every passing second. The challenge is simple but intense: cash out before the multiplier crashes. Wait too long, and the opportunity disappears in an instant.
Adding a strategic twist to the gameplay, the 50% Cash Out feature allows players to secure half of their progress mid-round while leaving the rest in play. It creates a dynamic balance between cautious play and daring ambition, turning every decision into a defining moment on the virtual pitch.
Driven by a Provably Fair algorithm, every round delivers transparent gameplay and unpredictable excitement, ensuring that each multiplier rise feels authentic and engaging. Combined with energetic visuals, football-inspired design and the unmistakable presence of the football legend Hristo Stoichkov himself, the game captures the emotion and pressure of a decisive match moment.
Fast-paced, competitive and packed with atmosphere, Stoichkov #8 Crash Edition transforms every round into a battle of nerves where football spirit meets high-voltage crash action. The whistle has blown, the crowd is roaring and the next legendary moment is only seconds away.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
G2 Esports
G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
G2, one of the world’s leading entertainment and esports brands, announced the upcoming English-language launch of its original fantasy-action series, Red Aura, on WEBTOON, a leading digital comics platform. Launching on Saturday, 6th June under the platform’s WEBTOON Originals label, the series marks the next step in G2’s expansion into digital-first entertainment. Inspired by the defining moments and competitive spirit behind G2’s rise, Red Aura reimagines the organisation’s legacy through bold shonen-inspired storytelling.
After debuting in Japan on LINE MANGA in October 2025, where it reached #9 in New Series on the opening weekend, Red Aura now launches on WEBTOON’s English-language platform as an Originals series. With 20 episodes available immediately, including 15 free episodes and 5 Fast Pass chapters, Red Aura offers readers expanded access to the series from day one, ahead of weekly releases across a planned 42-episode first season.
At the centre of the series is Asa, a young girl who dreams of becoming the greatest Nomad who ever lived. Driven by the same pursuit of greatness at the heart of G2, Red Aura unfolds in a fantasy-action world shaped by rivalry, perseverance and competition, where Asa must learn to master her abilities while facing dangerous enemies and the brutal consequences of ambition.
Red Aura was brought to life through collaboration with KISAI Entertainment, the studio behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, alongside Japanese Art Director Runbel, who works on the previously #1 action fantasy series in Japan and Korea – Skill Master Levels Up. Designed specifically for WEBTOON’s vertical-scroll format, the series also experiments with platform-native creative techniques, including a chapter that visually integrates music into the reading experience.
To celebrate the launch, G2 creator and VALORANT streamer Shanks will host a live reading of Red Aura, with further details to be announced soon.
“Red Aura was created as a way to reimagine the ambition and competitive spirit that have defined G2 over the last decade. Following the response to the Japanese launch, we’re excited to now bring the series to a global audience through WEBTOON. Expanding into original entertainment has been a major focus for G2, and Red Aura is only the beginning of what we want to build,” said Sabrina Ratih, COO of G2.
“The world of Red Aura is fresh and original, which made it really enjoyable to work on. It was a lot of fun working with producer Daniel using camera work to create cool action panels that have never been seen before, and I was always inspired by his passion to try new things. I am very honored to have been a part of it. I hope you enjoy it.”
Since its inception over a decade ago, G2 has expanded beyond esports through ventures across entertainment, culture, and original content. From collaborations with Smiley and Solo Leveling, to the launch of G2’s 62 media house and expansion into Gerard Piqué’s Kings League, Red Aura represents G2’s continued investment in anime-inspired entertainment and original storytelling designed for digital-first audiences.
The post G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest
NODWIN Gaming and Nodding Heads Games are launching the inaugural India Games Showcase (IGS), a digital event set to premiere on June 8 as an official partner showcase of Summer Game Fest. The broadcast will feature 40 curated Indian indie games across trailers, reveals, gameplay segments and announcements.
The India Games Showcase will be accompanied by a dedicated Steam event aimed at helping players discover, follow and wishlist participating titles. The event is scheduled for 10 AM PT / 10:30 PM IST and will stream on YouTube and Twitch.
NODWIN Gaming Co-founder and Managing Director Akshat Rathee said: “There is a raw, untapped creative energy in the Indian indie ecosystem right now that is completely unique. We are seeing developers blend world-class mechanics with incredibly rich, localized storytelling that the global gaming community hasn’t experienced before. We want to make sure that a brilliant game built in India doesn’t just stay a local secret, but gets the global eyeballs, distribution, and recognition it rightfully deserves.”
Nodding Heads Games Co-founder and Game Director Avichal Singh added: “The debut of India Games Showcase proves that Indian indies are making strides as they arrive and make a presence internationally. The rise of quality and genre variety titles in recent years is very promising. Our partnership with the world’s biggest showcase, Summer Game Fest, is another mark of approval for the country. We’re excited for the times ahead.”
Ahead of the broadcast, the organisers named the first set of participating games, including Raahi (Kalp), Dodo Duckie (BornMonkie), Loop : Beginning Of Never Ending Journey (Pravin Nikam), Rakshasa (Odd Compass Studio), and Silkgrove (Gallic Entertainment). The showcase is spearheaded by Nodding Heads Games, the studio behind Raji: An Ancient Epic.
The post NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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