Canada
National Football League Teams Up with Roblox to Expand Metaverse Presence with NFL Tycoon Experience

NFL’s Roblox experience will engage fans year-round in interactive NFL-themed gameplay while also providing a new virtual hangout destination with activations tied to League events, starting with Super Bowl LVI
The National Football League and Roblox, announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences.
“We are beyond thrilled to partner with Roblox as we journey deeper into the Metaverse and continue to learn the value of interactive shared experiences for the NFL,” said Joe Ruggiero, SVP, Consumer Products at the NFL. “We see Roblox as an extension of NFL’s real-life engagement platforms for emerging social connectivity where fans can learn the game and business side of NFL football. This is a new frontier of how fan engagement will evolve for the League, and we are excited to be a part of this dynamic space that will continuously evolve over time with new experiences.”
NFL Tycoon lets fans build, play, and learn in their own NFL-centered world through a combination of the popular tycoon and simulator genres on Roblox where nearly 50 million users are connected daily. Throughout the year, NFL Tycoon will host virtual live events and activations that coincide with the NFL calendar, starting with “Destruction House,” an interactive event inspired by the highly anticipated NFL Super Bowl LVI commercial. Fans will be able to compete against each other to playfully destroy an everyday neighborhood house and unlock and purchase new and limited-edition virtual goods influenced by Super Bowl LVI, the two competing teams, and the NFL. On Super Bowl LVI Sunday, fans can also watch the commercial that inspired the immersive “Destruction House” within the experience.
“Partnering with NFL, a digital innovator, brings more ways for our community to celebrate their fandom,” said Christina Wootton, VP, Global Brand Partnerships at Roblox. “We are excited to see sports and entertainment evolve to bring in fun, authentic and engaging experiences that push the boundaries of creativity and bring fans closer to some of the biggest moments in sports and culture.”
The global Roblox community will also be able to enjoy traditional NFL football gameplay within the experience at certain points throughout the year. Beginning today, NFL Tycoons in the making can try themselves in the role of an NFL team owner, running their own franchise. The experience allows fans to develop custom stadiums, build teams by unboxing card packs that represent fictional players, strategically swap them with other users, and compete in a simulator while climbing the leaderboard that unlocks additional in-experience rewards.
NFL Tycoon including the Destruction House was created in collaboration with MELON, a leading Metaverse development studio, and will launch on February 9. The Super Bowl LVI commercial will air within the experience on February 13. Beyond Super Bowl LVI, NFL Tycoon will offer regular updates and in-game events that will roll out in sync with NFL events and moments.
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BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
Canada
User-Centric Redesign for Casinosfiables.ca

Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.
Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.
The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.
• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.
• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.
• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.
• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.
• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.
The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.
The post User-Centric Redesign for Casinosfiables.ca appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving

Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.
It was this ticket that ended up scoring Chau a whopping $40-million jackpot.
“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!”
At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.
“My partner doesn’t know yet! I want to share the news with them in a special way.”
Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!”
When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.”
On how it feels to be a multimillionaire?
“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”
Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.
So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).
Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices.
BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.
The post Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving appeared first on Gaming and Gambling Industry in the Americas.
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