Canada
National Football League Teams Up with Roblox to Expand Metaverse Presence with NFL Tycoon Experience
NFL’s Roblox experience will engage fans year-round in interactive NFL-themed gameplay while also providing a new virtual hangout destination with activations tied to League events, starting with Super Bowl LVI
The National Football League and Roblox, announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences.
“We are beyond thrilled to partner with Roblox as we journey deeper into the Metaverse and continue to learn the value of interactive shared experiences for the NFL,” said Joe Ruggiero, SVP, Consumer Products at the NFL. “We see Roblox as an extension of NFL’s real-life engagement platforms for emerging social connectivity where fans can learn the game and business side of NFL football. This is a new frontier of how fan engagement will evolve for the League, and we are excited to be a part of this dynamic space that will continuously evolve over time with new experiences.”
NFL Tycoon lets fans build, play, and learn in their own NFL-centered world through a combination of the popular tycoon and simulator genres on Roblox where nearly 50 million users are connected daily. Throughout the year, NFL Tycoon will host virtual live events and activations that coincide with the NFL calendar, starting with “Destruction House,” an interactive event inspired by the highly anticipated NFL Super Bowl LVI commercial. Fans will be able to compete against each other to playfully destroy an everyday neighborhood house and unlock and purchase new and limited-edition virtual goods influenced by Super Bowl LVI, the two competing teams, and the NFL. On Super Bowl LVI Sunday, fans can also watch the commercial that inspired the immersive “Destruction House” within the experience.
“Partnering with NFL, a digital innovator, brings more ways for our community to celebrate their fandom,” said Christina Wootton, VP, Global Brand Partnerships at Roblox. “We are excited to see sports and entertainment evolve to bring in fun, authentic and engaging experiences that push the boundaries of creativity and bring fans closer to some of the biggest moments in sports and culture.”
The global Roblox community will also be able to enjoy traditional NFL football gameplay within the experience at certain points throughout the year. Beginning today, NFL Tycoons in the making can try themselves in the role of an NFL team owner, running their own franchise. The experience allows fans to develop custom stadiums, build teams by unboxing card packs that represent fictional players, strategically swap them with other users, and compete in a simulator while climbing the leaderboard that unlocks additional in-experience rewards.
NFL Tycoon including the Destruction House was created in collaboration with MELON, a leading Metaverse development studio, and will launch on February 9. The Super Bowl LVI commercial will air within the experience on February 13. Beyond Super Bowl LVI, NFL Tycoon will offer regular updates and in-game events that will roll out in sync with NFL events and moments.
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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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