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Azerion successfully completes its business combination with EFIC1

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Azerion Holding B.V., a high-growth, profitable, digital entertainment and media company,  and European FinTech IPO Company 1 B.V. (“EFIC1”), a special purpose acquisition company (SPAC)  listed on Euronext Amsterdam, have successfully completed their business combination on  1 February 2022.

As part of the completion of the business combination, the legal form of the combined company has  been converted into a limited company (naamloze vennootschap) and it has been renamed Azerion  Group N.V. (“Azerion Group”). The first day of trading on Euronext Amsterdam under the new name  of Azerion Group’s shares and warrants will be on 2 February 2022 (today) under the new ticker  symbols AZRN and AZRNW, respectively.

The business combination received the support of EFIC1’s shareholders, with more than 95% of the  votes cast at EFIC1’s extraordinary general meeting held on 31 January 2022 (the “EGM”) approving  the business combination.

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The completion of the business combination supports Azerion Group in its ambitions to become a global  digital entertainment and media powerhouse. The business combination furthermore provides for a  strong complementary partnership accelerating future value creation for all stakeholders through  continued investments in Azerion Group’s growth, both organically and through M&A. Azerion Group  expects this listing to create a new long-term supportive shareholder base, permit Azerion Group to  incentivise the existing and future management team and senior staff and continue to attract high calibre  individuals.

The business combination resulted in approximately €93 million of gross total primary cash proceeds,  including approximately €70 million of funds from the EFIC1 escrow account (net of negative interest  and after effectuation of the share repurchase arrangement) complemented by a sponsor and co investor commitment of €23.15 million. With the completion of the business combination, Azerion Group  received approximately €56 million of net primary cash proceeds (net of transaction costs and  expenses), which will be used to continue to pursue value-accretive acquisitions (with Azerion having  a strong acquisition track record and a broad pipeline of potential targets), and to further invest in  organic growth initiatives (such as new games and features, platform investments, etc.) as well as  general corporate purposes.

Immediately after completion of the business combination and the related restructuring steps (including  the cancellation of 31,228,299 ordinary shares that were repurchased by EFIC1 from its shareholders),  the issued share capital of Azerion Group is as follows:

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Type of security #¹

Ordinary Shares (excl. treasury) 111,483,296

Ordinary Shares in treasury² 70,078,452

Total Ordinary Shares 181,561,748

Capital Shares 22

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Conditional Special Shares 1,152,886

Warrants³ 12,736,605

Please see section 6.4. “Description of Securities” in the EFIC1 Shareholders Circular dated 13 December 2021  for a description of the classes of securities of Azerion Group.

1. Excluding any conditional and unconditional option rights and Founder Warrants existing at the date of this press  release, which in aggregate entitle the holders to receive up to a maximum of 24,160,245 Ordinary Shares. 2. The Ordinary Shares in treasury can be used for acquisitions, exercise of warrants and option rights and other  general funding purposes.

3. The outstanding Warrants listed on Euronext Amsterdam at the date of this press release entitle the holders to  receive up to 12,736,605 Ordinary Shares.

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Immediately after completion of the business combination, the ownership percentages of Ordinary  Shares are as follows:

Shareholder % Ordinary Shares⁴

Principion Holding B.V.⁵ 74.3%⁶

Azerion former depositary receipt holders 7.5%

Azerion former stock appreciation rights holders 4.0%⁷

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Former EFIC1 converted special shares holders 5.9%

Other Shareholders 8.3%

Total 100.0%

Based on Azerion Group’s information. Actual share ownership percentages and regulatory filings and notifications  of ownership percentages may differ.

4. Excluding treasury shares as well as any conditional and unconditional option rights and Founder Warrants  existing at the date of this press release, which in aggregate entitle the holders to receive up to a maximum of  24,160,245 Ordinary Shares.

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5. An entity controlled by Azerion’s co-founders and co-CEOs.

6. Including shares held for settlement of future acquisition-related earn out and other obligations. 7. Excluding shares held for settlement of future acquisition-related earn out and other obligations.

Atilla Aytekin, co-founder and co-CEO of Azerion says: “Today marks an important step for Azerion,  and we are excited to finally enter the public markets and continue to grow and advance our platform  whilst raising our profile amongst our customer and partner groups and talented workforce globally. We  are proud to achieve this important milestone, and we look forward to our next growth phase and future

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as a public company. I am grateful to the entire Azerion team for all their hard work, which has brought  us to this pivotal moment, and for the dedicated support of our partner EFIC1.”

Martin Blessing, former Chief Executive Officer of EFIC1, adds: “The journey of our SPAC EFIC1 comes  to a successful end while the exciting journey of Azerion as a listed company starts now. The whole  EFIC1 team thanks its shareholders for their support. We look forward to continuing our partnership  with Azerion over the long term and wish the company, its founders, employees and shareholders  success as they continue their impressive growth story.”

To celebrate the completion of the business combination, the management team of Azerion Group will  ring the opening bell at Euronext Amsterdam at 09.00 CET on 2 February 2022. A live stream of the  event and replay can be accessed via this link.

Advisers

Credit Suisse Bank (Europe), S.A. acted as capital markets adviser, Hogan Lovells International LLP  acted as legal adviser and ABN AMRO Bank N.V acted as financial adviser to EFIC1.

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N.M. Rothschild & Sons Limited acted as financial adviser, Stibbe N.V. acted as legal adviser, and  Citigroup Global Markets Europe AG and Jefferies GmbH as capital markets advisers to Azerion.

ABN AMRO (acting in cooperation with ODDO BHF SCA), ING Bank N.V. and Pareto Securities AB  acted as co-capital markets advisers to EFIC1, and Clifford Chance LLP acted as legal adviser to the  capital markets advisers.

Liquidity Provider

As from 2 February 2022, Azerion Group will enter into a liquidity provider agreement pursuant to which ABN AMRO Bank N.V. will act as liquidity provider for the trade in listed shares of Azerion Group.

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XSOLLA LAUNCHES THE XSOLLA GOLD GIFT CARD TO ENHANCE GAME BRAND VISIBILITY THROUGH PHYSICAL AND DIGITAL CHANNELS, OFFERING GAMERS A NEW WAY TO PAY

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Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Gold Gift Card, a flexible payment solution designed to enhance how gamers purchase, gift, and redeem virtual goods. Available in physical and digital formats, the Xsolla Gold Gift Card provides players with an accessible and convenient way to engage with their favorite games across multiple platforms.

As the global gift card market is projected to reach $5.3 trillion by 2033, developers face increasing opportunities to expand their monetization strategies and engage players more effectively. The Xsolla Gold Gift Card offers a seamless way for players to acquire in-game items, gift content to friends, and redeem rewards, enriching their gaming experience. This solution unlocks new revenue streams for developers, enhances brand visibility, and enables targeted marketing initiatives, including co-branded promotions and customized campaigns.

Discover the standout benefits making this gift card a game-changer for players and developers:

  • Flexible Distribution Options: Includes physical and digital cards, ensuring broad accessibility for players worldwide
  • Enhanced Community Engagement: Encourages players to share gaming experiences through gifting, fostering deeper connections within gaming communities
  • Monetization and Marketing Opportunities: Leverages gift cards for cross-promotions, partnerships with retail brands, and exclusive in-game offers, driving increased engagement and revenue for developers
  • Cross-Platform Usability: Fully compatible across multiple platforms and game titles, catering to a diverse player base with various spending preferences

“We’re excited to offer a gift card to help simplify how players purchase and share virtual goods while helping developers increase player retention and engagement through strategic integrations,” said Chris Hewish, Chief Strategy Officer of Xsolla. “The Xsolla Gold Gift Card allows us to continue innovating, enhancing how players interact with their favorite games and how developers can reach a broader audience.”

The Xsolla Gold Gift Card will be available in various denominations, adapting to different player needs. Developers can integrate these cards into their ecosystems to enhance player engagement and drive monetization through tailored campaigns and promotions.

The post XSOLLA LAUNCHES THE XSOLLA GOLD GIFT CARD TO ENHANCE GAME BRAND VISIBILITY THROUGH PHYSICAL AND DIGITAL CHANNELS, OFFERING GAMERS A NEW WAY TO PAY appeared first on Gaming and Gambling Industry in the Americas.

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XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025

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Xsolla, a leading global video game commerce company, is deepening its commitment to mobile game developers through a strategic partnership with Pocket Gamer Connects (PGC) in 2025. As the industry leader in Web Shop development and management, with over 500+ Web Shops generating revenue, Xsolla is also leading the way in direct-to-consumer monetization in the video game industry. Xsolla will showcase its latest innovations in mobile game monetization, user acquisition, and cross-platform analytics throughout key global PGC events.

Supporting Mobile Developers at PGC Events Worldwide

Xsolla will sponsor Pocket Gamer Connects events in 2025, bringing its expertise in direct-to-consumer monetization and engagement strategies to the following locations:

  • PGC San Francisco (March 17-18)
  • PGC Dubai (May 7-8)
  • PGC Barcelona (June 3-4)
  • PG Summit Shanghai (July 30)
  • Mobile Games Awards at Gamescom (August)
  • PGC Helsinki (October 7-8)

Xsolla will engage with developers at each event through thought leadership sessions, panel discussions, and networking opportunities. It will offer data-driven insights and solutions to help mobile developers maximize revenue beyond traditional app stores.

Advancing Web Shop Monetization with AppsFlyer Integration

A key component of Xsolla’s presence at PGC will be its partnership with AppsFlyer, the global leader in mobile measurement and data analytics. Together, they have developed a first-in-the-industry integration that solves cross-platform attribution challenges, giving mobile game developers the tools to:

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  • Measure Web Shop purchases as in-app events for accurate LTV and ROAS tracking.
  • Seamlessly attribute Web Shop revenue to mobile user acquisition, re-engagement, and retention campaigns.
  • Optimize ad spending across mobile and Web Shops with real-time analytics, all without requiring coding from developers.

Xsolla’s Web Shop solution has already transformed mobile game monetization, enabling 500+ developers to generate direct-to-consumer sales online while pushing players to pay on their mobile devices. By integrating AppsFlyer’s measurement tools, Xsolla ensures that mobile developers gain a complete, end-to-end understanding of the user journey across platforms, allowing them to make smarter business decisions and improve ROI.

“Xsolla’s Web Shop has revolutionized how mobile game developers monetize online, and our integration with AppsFlyer takes it to the next level,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “By bridging the data gap between Web Shops and mobile applications, we empower developers with the insights they need to optimize performance, increase revenue, and engage players more effectively. We look forward to engaging directly with the community and hearing from the Pocket Gamer community throughout the year at each event around the world.”

Strengthening the Global Mobile Gaming Ecosystem

Xsolla’s continued investment in mobile game commerce solutions aligns with Pocket Gamer Connects’ mission to support and connect game developers worldwide. With the combined power of Web Shop, AppsFlyer integration, and a direct presence at major industry events, Xsolla is committed to helping mobile game creators navigate monetization challenges and drive sustainable growth.

“Pocket Gamer Connects is the world’s leading event series for mobile game developers (and others) and we’re thrilled to have Xsolla as a key partner in 2025,” said Chris James, CEO at Steel Media, Pocket Gamer’s parent company. “Xsolla’s expertise in mobile commerce, cross-platform engagement, and Web Shop monetization makes them an invaluable resource for developers looking to scale their businesses.”

By partnering with Pocket Gamer Connects, Xsolla ensures mobile developers worldwide can access the latest technology, insights, and business models to thrive in today’s competitive gaming market.

For more information on Xsolla Web Shop and its integration with AppsFlyer, visit: xsolla.blog/xsolla-appsflyer

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Join us at Pocket Gamer Connects 2025 to connect, learn, and explore new opportunities in the gaming industry.

The post XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025 appeared first on European Gaming Industry News.

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Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched

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With Portside Game Assembly, Gamecity Hamburg is welcoming studio heads and directors from successful indie game studios on a conference ship and other extraordinary locations in Hamburg on June 27. Benjamin Laulan, Co-Founder of Evil Empire, (Dead Cells, The Rogue Prince of Persia) will give a keynote on the Triple-i Initiative started by the French studio. At the Triple-i Showcase 2024, over 30 “iii games” were announced in 45 minutes, and 150,000 views were achieved on YouTube alone. Further speaker on board is Philomena Schwab, Founder of Stray Fawn Studio (Dungeon Clawler, The Wandering Village).

Portside Game Assembly celebrates its premiere as B2B-conference for international indie game leaders on June 27. There will be no direct ticket sales for the conference; instead, a curated list of participants will ensure that only studio heads and decision makers attend the conference on board a ship sailing through the port of Hamburg.

At the same time, the Networking Brunch and the Games Industry Party are open as networking events for interested contacts from the games industry to bring platform holders, publishers, and game companies into contact with the international conference participants. Studio leads from Denmark, Sweden, Switzerland, the UK, France, Spain, Canada, the USA, and Germany are already on board for the conference.

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Portside Game Assembly is set to be a platform for decision makers and studio leads to exchange ideas, learn from each other, and face the challenges of the games industry through collaboration.

As the first announced talk of the conference, Benjamin Laulan (Co-Founder of Evil Empire) will present a keynote on the Triple-i Initiative and how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases. In addition, Philomena Schwab (Founder of Stray Fawn Studio & Publishing) will give a short talk about ways for game idea validation.

The program of the Portside Game Assembly will consist of keynotes, short talks, and roundtables.

 

Selection of already confirmed participants:

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  • Evil Empire (Dead Cells, The Rogue Prince of Persia) / France
  • Stray Fawn Studio (Dungeon Clawler, The Wandering Village) / Switzerland
  • The Game Kitchen (Blasphemous I & II) / Spain
  • Toukana Interactive (Dorfromantik)/ Germany
  • Ghostship Publishing (Deep Rock Galactic) / Denmark
  • Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
  • Chasing Carrots (Halls of Torment) / Germany
  • Foulball Hangover (Hydroneer) / UK
  • Siege Camp (Foxhole) / Canada

The post Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched appeared first on European Gaming Industry News.

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