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Gillette Unveils Gillette Cup Featuring its Latest Gillette Bed Battles, Built in Fortnite Creative

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Gillette Gaming Alliance members will compete in two-day tournament for cash prize of $25,000

Gillette, the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain ChambersAdditionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside members of the global Fortnite community. The Gillette Gaming Alliance, now in its fourth year, is a team of global streamers selected to represent the brand and create content for audiences worldwide.

Gillette, a pioneer for non-gaming brands in the esports industry, launched the custom-built Gillette Bed Battles map in November 2021. In its first two weeks, the map had over 250,000 plays, solidifying it as a Top Growing Combat Map in Fortnite’s Creative mode. Gillette Gaming Alliance members across the globe were some of the first to enjoy and play the game, including Dr. Lupo (North America), Elded (Mexico), Jolavanille (France), and Juansguarnizo (Mexico), and Ocastrin (Brazil). Gillette Bed Battles is currently a solo format game and will be played in a Duos format for the Gillette Cup. It will return to a solo format once the tournament concludes.

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“Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports in recent years,” explains Gary Coombe, CEO, Gillette. “With the Gillette Cup, we’re expanding this presence in the esports community and providing fans new experiences and the access they truly value.”

Day One of the Gillette Cup will focus on Regionals, where eight “duo” teams will play for each of the six regions participating – France, Germany, Italy, Russia, Spain, and the UK – totaling 96 players overall. All teams will play three rounds of Bed Battles on a ranked point system, with the top two teams from each region advancing to the Semi-Finals. Day Two will host the Semi-Finals and Finals, where the 12 advancing teams will be divided into two groups of six to play one round. The top three duos from each group (six duos in total) will advance to the Finals for a three-round finale. The last duo standing will be named the Gillette Cup Winner and split a $25,000 cash prize.

The Gillette Gaming Alliance members who will battle it out against fellow fans, followers, and members of the esports and gaming community to become the first-ever Gillette Cup Winner include:

    • Pizfn (Italy)
    • Llobeti4 (Spain)
    • Vicens (Spain)
    • Guanyar (Spain)
    • MckyTV (Germany)
    • Jolavanille (France)
    • Hunter (France)
    • Twiks (France)
    • Floki (France)
    • Buster (Russia)
    • Zakviel (Russia)

“I am so excited to be a part of the inaugural Gillette Cup, and play the Gillette Bed Battles with my fellow Gillette Gaming Alliance members,” adds Vicens, member of the Gillette Gaming Alliance, Spain, and Fortnite esports player. “It’s always fun to bring new content to our fans and followers, and we look forward to experiencing the latest from Gillette.”

Tune in to watch at Twitch.tv/Gillette as the Gillette Gaming Alliance members kick off the Gillette Cup, defend their bed, perfect their strategy, and determine who will become the very first Gillette Cup Winner.

Additionally, Gillette recently launched its own Gaming channel, @GilletteGaming on TikTok, which features highlights from Gillette Gaming Alliance members and their streams. Be sure to check it out!

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*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.

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PlayVS Announces Multi-year Partnership with Zenni Optical

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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

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Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.

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Genius Sports Signs Partnerships with Bayes Esports and GRID

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Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.

GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.

Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.

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Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.

Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.

Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.

“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.

The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.

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DACH CS Joins as Member of Esports Integrity Commission

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The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.

By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.

As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.

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Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”

Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”

The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.

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