eSports
LEC Partners with Red Bull, Warner Music, and Secretlab for 2022
We’re thrilled to announce the return of three long-term partners for the LEC 2022 season.
As we prepare for the start of LEC Spring 2022, we’ve been working with our partners to ensure that we offer the best possible viewing experience for our fans around the world. Today, we’re proud to announce that three of our long-term partners will be returning to support the 2022 season.
The first of these partnerships is our Official Energy Drink Supplier, Red Bull. This will be our fourth consecutive year working with Red Bull and we can’t wait to build on our partnership throughout the year.
Red Bull will excite the LEC followership by creating content activations that will appear throughout LEC events and also promoting grassroots LoL esports over the next 12 months. Further, Red Bull Solo Q, the official 1v1 League of Legends tournament, in which fans can compete against each other, is returning for 2022.
Next, we are ecstatic to confirm that Warner Music will once again be joining us as an Official Music Partner for 2022. Over the four years we’ve been working with Warner, they’ve introduced some truly amazing artists to LEC fans and we can’t wait to see what they’ve got in store for the year ahead.
Warner Music was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza, and will be bringing a similar calibre of talent to LEC content going forward.
Finally, we’re excited to confirm that Secretlab will be returning for a multi-year partnership as the Official Gaming Chair Partner for the LEC and EU Masters! From chairs inspired by K/DA’s music releases and the Ruination event to the premiere of Arcane on Netflix, Secretlab has been a constant in the League of Legends universe, celebrating major League milestones since 2019. As the Official Gaming Chair at regional leagues and global tournaments including the World Championship, the Mid-Season Invitational, and All-Star, esports teams have gotten familiar with Secretlab chairs and we’re delighted to have them return to support the LEC for the third year running with the new Secretlab TITAN Evo 2022.
Additionally, the exclusive Secretlab x League of Legends Tilted emote that was first dropped during Worlds 2021 will be making its return during LEC 2022 – stay tuned to Secretlab’s social media pages to find out how you can get yours.
“LEC has constantly kept us on the edge of our seats with mind blowing plays each year. With the induction of increasingly younger talents across the league, following an action-packed year which made LEC 2021 the most watched season of all time, we’re expecting even more epic faceoffs in the upcoming season and the teams can count on being supported by the world’s best gaming chairs in their battle for a spot at Worlds,” says Beatrice Wee, Senior Manager, Global Partnerships, Secretlab. “There’s no compromise when it comes to equipping Europe’s best.”
With these amazing partners alongside us, we can’t wait for what will no doubt be the most exciting year of LEC action yet. Will MAD Lions continue their reign at the top, or will old favourites G2 Esports or Fnatic rise back to the top spot with their refreshed rosters?
Powered by WPeMatico
Asia
Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin
Grandmaster Mitrabha Guha has secured India’s second Chess slot for the Esports Nations Cup (ENC) 2026 after topping the regional qualifier, completing the country’s two-player contingent alongside Grandmaster Nihal Sarin. The ENC 2026 Finals are set for Riyadh, Saudi Arabia, with Chess scheduled from November 2 to 8, 2026.
ENC 2026 Chess will feature 128 players competing for a USD 600,000 (~INR 5.7 crore) prize pool. The format starts with a round-robin group stage across 16 groups of eight players, before 64 players advance to a single-elimination playoff bracket, culminating in the final on November 8.
According to the release, 64 of the 128 players received direct invitations via the official Champions Chess Tour (CCT) rankings, with representation spanning 64 countries and territories. Confirmed names include Magnus Carlsen, Jan-Krzysztof Duda, Alireza Firouzja and Hikaru Nakamura. The field also includes Alexandra Kosteniuk and Mai Narva, described as the first women to officially qualify for the event. A further 61 players qualified through Chess.com-operated regional qualifiers, with three wildcard slots rounding out the field.
India’s second slot was determined through the Middle East, India, and Central Asia pathway, which began with an open nine-round Swiss event for verified titled players under a 10+0 rapid time control, followed by a double-elimination bracket. Guha finished the Swiss stage as the only unbeaten player (six wins, three draws), then defeated Syria’s Malek Koniahli and Iran’s Artin Ashraf in the upper bracket to clinch qualification.
Speaking about his qualification, Grandmaster Mitrabha Guha said, “The regional qualifier was challenging from start to finish. Chess has become an increasingly important part of the global esports ecosystem, and the Esports Nations Cup is a great reflection of that growth. The tournament will bring together some of the strongest players from around the world, so preparation will be key. Over the coming months, my focus will be on refining different aspects of my game and ensuring I am ready to perform at my highest level when the competition begins”
Beyond Chess, NODWIN Gaming, identified as India’s National Team Partner for ENC 2026, has announced national team rosters for DOTA 2, MOBA Legends: 5v5! and Rocket League, with regional qualifier windows listed as June 29-July 1 (DOTA 2), August 15-16 (MOBA Legends: 5v5!, if India misses a direct invite), and July 17-19 (Rocket League).
The post Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool
The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.
EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”
“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.
The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
BLAST partners with MATCH on premium fan travel for 2026-27 events
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News6 days agoN1 Partners x RAZE Case: ROI+ in Canada within 3 Days
-
Africa6 days agoWorldGaming Enters into Partnership with African iGaming Alliance
-
Canada6 days agoSt8 cements Ontario content offering through latest partnership with RubyPlay
-
Canada6 days agoN1 Partners x RAZE Case: ROI+ in Canada within 3 Days
-
Balkans5 days agoEGT Digital signs sponsorship deal with CSKA Sofia
-
Canada6 days agoN1 Partners x RAZE Case: ROI+ in Canada within 3 Days
-
Booming Games4 days agoBooming Games launches Ronaldinho’s Streetball Bonanza slot
-
Genius Sports3 days agoLIGA MX and Polymarket Announce Sponsorship Agreement for the US Territory with Official Data and Integrity Collaboration from Genius Sports



