eSports
LEC Partners with Red Bull, Warner Music, and Secretlab for 2022
We’re thrilled to announce the return of three long-term partners for the LEC 2022 season.
As we prepare for the start of LEC Spring 2022, we’ve been working with our partners to ensure that we offer the best possible viewing experience for our fans around the world. Today, we’re proud to announce that three of our long-term partners will be returning to support the 2022 season.
The first of these partnerships is our Official Energy Drink Supplier, Red Bull. This will be our fourth consecutive year working with Red Bull and we can’t wait to build on our partnership throughout the year.
Red Bull will excite the LEC followership by creating content activations that will appear throughout LEC events and also promoting grassroots LoL esports over the next 12 months. Further, Red Bull Solo Q, the official 1v1 League of Legends tournament, in which fans can compete against each other, is returning for 2022.
Next, we are ecstatic to confirm that Warner Music will once again be joining us as an Official Music Partner for 2022. Over the four years we’ve been working with Warner, they’ve introduced some truly amazing artists to LEC fans and we can’t wait to see what they’ve got in store for the year ahead.
Warner Music was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza, and will be bringing a similar calibre of talent to LEC content going forward.
Finally, we’re excited to confirm that Secretlab will be returning for a multi-year partnership as the Official Gaming Chair Partner for the LEC and EU Masters! From chairs inspired by K/DA’s music releases and the Ruination event to the premiere of Arcane on Netflix, Secretlab has been a constant in the League of Legends universe, celebrating major League milestones since 2019. As the Official Gaming Chair at regional leagues and global tournaments including the World Championship, the Mid-Season Invitational, and All-Star, esports teams have gotten familiar with Secretlab chairs and we’re delighted to have them return to support the LEC for the third year running with the new Secretlab TITAN Evo 2022.
Additionally, the exclusive Secretlab x League of Legends Tilted emote that was first dropped during Worlds 2021 will be making its return during LEC 2022 – stay tuned to Secretlab’s social media pages to find out how you can get yours.
“LEC has constantly kept us on the edge of our seats with mind blowing plays each year. With the induction of increasingly younger talents across the league, following an action-packed year which made LEC 2021 the most watched season of all time, we’re expecting even more epic faceoffs in the upcoming season and the teams can count on being supported by the world’s best gaming chairs in their battle for a spot at Worlds,” says Beatrice Wee, Senior Manager, Global Partnerships, Secretlab. “There’s no compromise when it comes to equipping Europe’s best.”
With these amazing partners alongside us, we can’t wait for what will no doubt be the most exciting year of LEC action yet. Will MAD Lions continue their reign at the top, or will old favourites G2 Esports or Fnatic rise back to the top spot with their refreshed rosters?
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eSports
HERA WINS RED BULL WOLOLO: LONDINIUM AGE OF EMPIRES II
Team Vitality celebrated its first Age of Empires II LAN victory as Hamzah “Hera” El-Baher triumphed in the Red Bull Wololo: Londinium final, defeating teammate Kai “Liereyy” Kallinger 5-4. Held at London’s iconic Royal Albert Hall, the event drew a packed live audience and thousands of online viewers, transforming the historic venue into a competitive arena for the world’s best players.
Hera dominated the tournament, following up his recent win at the T90 Titans League 5: Platinum League, consolidating his status as one of the top players globally. Team Vitality’s depth was evident, with Liereyy finishing second and Hernan “Hearttt” Pizarro placing sixth.
“Winning at our first LAN on Age of Empires II, and at the Royal Albert Hall no less, is incredible,” said Danny Engels, Team Vitality’s Corporate Director of Global Operations. “A first and second place for our roster reflects our dedication, training, and the support of our fans worldwide.”
This win marks Team Vitality’s successful entry into Age of Empires II, strengthening the French club’s presence in competitive esports. The team will continue its momentum by co-hosting The Garrison 2026 LAN in Hamburg, Germany, from November 25–29, 2026, expected to draw up to 1,000 spectators and become a major fixture on the AoE2 circuit.
The post HERA WINS RED BULL WOLOLO: LONDINIUM AGE OF EMPIRES II appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Conway General Manager of the Esports Business Unit at BETER
BETER strengthens eFootball roster with rollout of 4,200 monthly events ahead of 2026 World Cup
With the excitement of FIFA World Cup 2026 approaching, BETER is assisting operators in providing continuous bettor interaction by adding over 4,200 new eFootball matches monthly.
BETER, the recognized supplier of quick-betting content, live streams, real-time data, and odds for esports and sports, has broadened its eFootball portfolio with new specialized tournaments designed for World Cup 2026, providing over 4,200 events each month to assist operators in maintaining bettor engagement throughout the day, even during lulls and match intervals.
The launch features matches inspired by the World Cup, plus extra events scheduled around peak betting times to maintain bettor interest before, during, and after the World Cup 2026 games, providing operators with expanded eFootball coverage leading up to one of the largest events in the international sports schedule.
The updated material improves BETER’s extensive, dynamic eFootball framework, providing operators with more options to maintain bettor engagement around the clock.
Tournaments tailored to U.S. betting hours, delivering over 4,200 monthly matches
BETER added 140+ daily matches designed to suit U.S. bettors and maintain engagement throughout the day.
All of these matches are delivered in the 2×4 format and are scheduled daily (UTC+2) as follows:
01:00–03:00 — Premier League
03:10–05:10 — World Cup B
05:30–07:30 — Conference League
16:10–18:10 — Serie A
18:20–20:20 — World Cup B
20:40–22:40 — Europa League
22:50–00:50 — LaLiga
This new content addition is focused on supporting operator performance ahead of and during World Cup 2026 by maintaining betting activity across relevant time slots for U.S. audiences and helping fill downtime between major football fixtures.
World Cup–inspired tournaments, delivering over 3,600 monthly matches (within the 4,200+ expansion)
As part of this content boost, BETER is rolling out three dedicated World Cup–themed eFootball leagues. These form a major part of the expansion and mirror the excitement, structure, and national-team focus of the tournament, delivering 120+ matches per day and featuring teams such as the United States, the Netherlands, Norway, Mexico, Morocco, France, England, Portugal, Argentina, Spain, and more canonical world best teams.
The schedule includes the following (UTC+2):
World Cup A: 12:00–14:00 and 01:20–02:20 (2×4 format)
World Cup B: 18:20–20:20 and 03:10–05:10 (2×4 format)
Volta World Cup: 00:10–01:40 and 07:00–08:30 (2×3 format)
These World Cup–inspired eFootball matches reflect the build-up to the tournament and help operators drive bettor engagement ahead of kick-off.
With this rollout, which is already available with the majority of BETER’s partners, the supplier now delivers over 40,000 esports matches each month, further strengthening its position as one of the industry’s most in-demand providers of fast-paced content.
BETER exclusively delivers nearly 500,000 esports events annually through its exclusive ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+, exceeding the market standard.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. Our expanded eFootball offering is designed to capture that energy, with content built to mirror the drama, intensity, and rivalries of the tournament.
“By combining dedicated World Cup–inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture.
“With over 40,000 fast-paced esports matches delivered every month, BETER now offers one of the largest and most dynamic content portfolios in the industry, bringing the thrill of the World Cup straight to every screen.”
The post BETER strengthens eFootball roster with rollout of 4,200 monthly events ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports
The Esports Foundation (EF) awarded National Team Partner status to organisations and individuals across more than 100 countries and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026.
This marks the first time esports introduces a structured global system for national teams at scale, adding a new layer to the industry’s ecosystem alongside club-based competition. Designed to complement existing frameworks rather than replace them, the ENC will work with local stakeholders closest to the sport to strengthen connections and support long-term national development.
National Team Partners will lead team formation, mobilize local communities and establish the structures needed to enable participation and the growth of esports. To ensure worldwide participation, countries and territories without a partner will be supported through regional structures provided by the EF.
The EF received more than 630 applications from 150 countries and territories, reflecting the global interest in and opportunity for nation-based esports. The partners represent legacy esports organisations that have shaped their national scenes for decades alongside emerging forces driving the next wave of competitive gaming. The list of organisations and individuals who have been awarded this status is available on the ENC website and will be updated as additional appointments are confirmed.
‘The Esports Nations Cup introduces something esports has never had before: a global system for national teams at an unprecedented scale. The response we received from across the world shows that communities are ready for this next step. Together with our partners, we are building the structures that will allow players to represent their nations and compete on the biggest stage in esports. With more than 100 nations now part of the system, the Esports Nations Cup moves from concept to reality, establishing national esports as a lasting part of the global competitive landscape,” said Ralf Reichert, CEO of the Esports Foundation.
Recognising that esports has developed differently in many nations, the ENC adopts a partnership-led approach rather than relying on a single model, marking a first in global sport and esports alike. By working with recognised local stakeholders, whether institutions, Clubs or community-led organisations, this model is designed to unlock the full creative and competitive potential of each nation.
National Team Partners will operate through a range of structures, from established national bodies such as the Korea Esports Association and the Saudi Esports Federation, to club-led coalitions in Brazil and the US, and hybrid public-private alliances in countries like Germany, Canada and the UAE.
In markets such as Malaysia, Turkey and Thailand, partners include federations working closely with grassroots communities, while in emerging regions like Indonesia and Mongolia, partners are being supported through structured development to represent their nations on a global stage.
For the first time in the history of esports, national teams will be formed from these local structures, bringing players together to compete for their nation and unlocking a new dimension of fandom built on identity and pride. From South Korea’s legendary League of Legends dominance and India’s Chess affinity, to Brazil’s Counter-Strike tradition, Japan’s fighting games heritage and Southeast Asia’s mobile games’ powerhouses, the ENC creates a new global stage for competition.
The post Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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