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FROM FIFA TO THE FANS: ICONS SHIRT BROUGHT TO LIFE FOR FIRST TIME

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Gaming and football fans can buy the official FIFA 22 Ultimate Team (FUT) ICONs shirts for the first time as Sports Direct become the only high street retailer to stock the legendary home and away strips.

Designed with EA SPORTS as exact replicas of the in-game kits, both home (white) and away (black) shirts feature the striking gold colourway inspired by the iconic status of the legends who once graced the field. Fans will now be able to don the same shirts as those worn by over 100 existing FUT ICONs, including the latest additions to FUT 22: Wayne Rooney, Cafu, Iker Casillas and Robin van Persie.

Sports Direct will also connect virtual and real footballing worlds by giving fans the ability to personalise the ICONs shirts with their console gamertag (Xbox, PlayStation or PC) for the first time. Available at its Oxford Street Flagship Store, the personalisation innovation will add additional characters to the MY ID service so football lovers can play with their online gaming name on the back of the shirts.

Hashtag United founder and Sports Direct Ambassador, Spencer Owen, said: “I love it when the worlds of gaming and “real life” sports collide. It’s amazing that so many icons of football are in FIFA and the fact that I can now wear a FUT ICON shirt from the game in real life, with my own name on it, is very cool!”

Beckie Stanion, Chief Marketing Officer Sports Direct, added: “We take pride in being the number one destination for football – whether that’s in the virtual or real world. Being the first high street retailer to stock the ICONs shirts is just the beginning of an exciting partnership with EA SPORTS, so watch this space for more products and in-store experiences that blur the lines between the real and virtual world for our customers.”

James Salmon, Marketing Director, EA SPORTS FIFA Brand, said: “EA SPORTS’ ambition is to embed FIFA in the fabric of football, and our partnership with Sports Direct is another step towards this. FUT ICONs are a celebration of the greatest to ever play the game and have been a much-loved addition to the EA SPORTS FIFA series since they were first introduced in FIFA 16. We’re delighted to be partnering with Sports Direct to retail the FUT ICONs shirts for the first time and are excited to offer fans the opportunity to wear the same kit as these legends.”

As part of its Game Recognises Game platform, Sports Direct is the only sporting goods retailer to sell the EA SPORTS FIFA 22 video game and ICONs shirt. The retailer seeks to blur the lines between the virtual and the real world, enabling fans to elevate their gameplay and inspiring them to unleash their inner legend on the pitch.

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BTG Launches the High-Stakes Thriller, Millionaire Megapots™

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Step into the Hot Seat and chase life-changing wins in Millionaire Megapots™, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots™ icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots™ icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots™, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways™ per spin.

With up to 200,704 Megaways™, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots™ delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots™, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways™ engine with Megapots™ and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull

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GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.

Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).

The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.

Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.

The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.

The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Edvardas Sadovskis CPO at ICONIC21

Drive player engagement higher with ICONIC21’s Mines

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Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.

A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.

Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.

This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.

The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.

Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.

This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“

The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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