eSports

Young entrepreneurs booming business moves into gaming and esports

Published

2 years ago

December 7, 2021

Reading Time: 2 minutes

A young entrepreneur in the UK who set up his business at the age of just 17 with £300, has moved into the gaming and esports industry due to huge consumer demand pressures.

George Greenhill, Founder of Protein Package, established the healthy snack brand business in 2017 from his parents’ home in Wolverhampton whilst he was still at secondary school.

The business provides a ‘pick and mix’ style approach to ordering a variety of nutritional supplements and snacks online which are sourced from all over the world. The company really took off in 2020 owing to an increase in online consumer habits during the pandemic.

This recent growth has resulted in gamers and esports fans requesting that Protein Package expands into the gaming supplementation space to accompany their wide range of sports supplements and ‘better for you’ snacking options.

In November 2021, Protein Package decided to answer consumer calls and make the move, commenting on the expansion into the gaming sector, George said: “We’re very excited to be entering this ever-expanding market, especially one with innovative brands popping up all of the time. We made the progression from selling only high protein products to general healthy snacks back in 2019 and felt now was the right time to dive into the gaming and esports supplement market.

We’ve been getting requests daily to help improve the range of gaming supplements in the country and it’s a community I have always had close ties with. After looking into the UK market, we felt it has been neglected and left behind due to the lack of top brand availability such as GFUEL, CTRL and Razorwire when compared to America and Canada. At Protein Package, we want to change that so gamers don’t have to wait for weeks to receive international shipments which can face lengthy delivery and expensive unexpected customs charges.”

Sophie Edwards, Brand Manager at Protein Package said: “We’ve been working closely with various companies around the world to import all the best gaming supplements into the UK and offer the largest range. Many of the products have energy-boosting properties like the sport-focused supplements we currently stock so believe many of our existing customers will benefit from being able to try these brands out as a pre-workout.”

As of last week, Protein Package already has GFUEL Energy listed on their website that includes all the bestselling flavours and the popular collaboration flavours with industry heavyweights KSI and PewDiePie. GFUEL’s other products such as Energy Crystals, Ready-To-Drink Cans and Hydration Formulas will be imported and introduced online in the coming days.

George and Protein Package are aiming to have several other brands added to the store before the start of the New Year and prioritise offering the most competitive prices with fast UK delivery.

eSports

North Star Network Acquires Um Dois Esportes

Published

14 hours ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

2 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.