Asia
Luno Join Forces with Monstax Guild to Launch Blockchain Gaming Tournament
Luno, the leading regulated digital asset exchange in Malaysia, announced its partnership with Monstax Guild as the main sponsor for the Luno Battlexie: Winter Cup 2021, a blockchain gaming tournament featuring the popular non-fungible token (NFT) game, Axie Infinity.
Luno Battlexie: Winter Cup 2021 is part of Luno’s commitment in supporting Malaysia’s growing blockchain gaming community. The rise of NFT games has revolutionized the gaming industry by highlighting the potential of play-to-earn (P2E) games in building a new digital economy and creating a new competitive esports ecosystem. Most notably, Axie Infinity has garnered two million daily active players globally where they collect, battle, and breed NFT creatures to earn Ethereum-based digital assets, which players can choose to convert to regular currency.
Aaron Tang, Country Manager of Luno Malaysia shared, “Investing and trading are no longer the only ways to profit from digital assets as consumer trends continue to evolve. In particular, NFT games have become increasingly popular among consumers interested in earning cryptocurrency through gaming. As such, it is no surprise that NFT games like Axie Infinity saw major growth over the past year and bridged the gap between the gaming and cryptocurrency worlds.”
“Thus, we are proud to partner with Monstax Guild to support the local gaming community and help grow the blockchain gaming scene in Malaysia. Luno provides a safe and convenient platform for users to buy, store and learn about cryptocurrencies. Through our platform, we hope it will give curious Malaysian gamers the necessary tools to start their cryptocurrency journey”, added Aaron.
With the rise of blockchain gaming, Monstax Guild has established a fair community platform that empowers players with the opportunity to experience P2E games. In addition, the platform aims to build a competitive, ever-learning, growth-driven, equal and lucrative ecosystem for the blockchain gaming community.
Shas Fung, Co-founder of Monstax Guild said, “We are delighted to partner with Luno for a tournament that provides a competitive stage for a new generation of gamers in Malaysia. Our goal is to support P2E gamers by creating a conducive environment for players to thrive through scholarships and training within a strong community. As the local blockchain gaming community grows in Malaysia, we will continue to organize future tournaments and strengthen the local NFT e-sports scene.”
Build your dream team
From 1 to 15 December, players can register their participation on the tournament’s Discord channel and stand a chance to win a share of the prize pool worth up to RM30,000 in Bitcoin. Preliminary rounds will commence from 18 to 19 December, where top 8 players will be selected for the semi-finals, and top 5 players will be shortlisted for the grand finals that will be held on 26 December.
The Luno Battlexie: Winter Cup 2021 tournament is free to enter and open to all verified and active Luno users in Malaysia aged 18 years and above. The grand finals will also be streamed live on Esports Players League (ESPL) tournament platform, the official broadcast partner for the tournament.
Jeffrey Patrick, Head of Tournaments at ESPL commented, “As a leading esports tournament platform that provides immersive mobile experiences to amateur gaming communities globally, this collaboration with Luno and Monstax Guild allows ESPL to bring an exciting new generation of P2E games to our regional gamers, starting with Malaysia. Through our ESPL.GG platform and proprietary technology, we aim to bridge the gap between esports and cryptocurrency arenas. By working with the best NFT games globally, this partnership marks our entry into the GameFi metaverse, alongside up-and-coming local studios and the largest game publishers globally. We look forward to and welcome future collaboration with brands, publishers and partners who aspire to be part of this mega-growth.”
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Asia
Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament
La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.
La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.
The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.
The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.
Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.
Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.
Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”
The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.
With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.
The post Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament appeared first on Gaming and Gambling Industry Newsroom.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
Asia
Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
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Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.
Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.
The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.
“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”
Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.
As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.
YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.
For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.
The post Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming appeared first on European Gaming Industry News.
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