Gaming
The 5 up-and-coming game developer teams in Gamecity Hamburg’s incubator program present their projects and progress at Games Lift Graduation 2021
At the final event of this year’s Games Lift Incubator program, five teams presented their game projects live at the start-up center Factory Hammerbrooklyn in Hamburg on December 2. During the three-month intensive phase of the incubator, the teams received individual coaching, mentoring, and workshops from international games experts, as well as financial support of 15,000 euros per project and workspaces in a co-working space from the location initiative Gamecity Hamburg. All five teams reached important milestones in the development of their games and concepts.
“I’m impressed by the progress the teams have shown in just three months. I look forward to seeing more from the teams and their games in the future,” comments Wolf Lang, CEO of event agency Super Crowd Entertainment, co-founder of indie studio THREAKS and member of the Games Lift Incubator awarding committee.
“The Games Lift Graduation vividly demonstrates the great effects that targeted funding programs like the Games Lift Incubator can have in leveraging the potential at Hamburg as a games location,” adds Dennis Schoubye, Head of Gamecity Hamburg.
At the final event, “Games Lift Graduation,” the five teams publicly presented their projects for the first time and provided insights into the progress they had made in development as well as outlooks for the future. Twitch streamer Nina Dreßler “OddNina” and Dennis Schoubye led through the evening.
For the developer teams, the incubator offered the opportunity to critically examine their ideas in exchange with experienced mentors, to refine their game concepts, and to check the market potential. For example, the young developer teams planned and tackled possible changes to game titles, the right pitch for their ideas, and concrete plans for Kickstarter campaigns to finance further development.
These five teams successfully completed the intensive phase of Games Lift Incubator 2021 with their projects:
The Invitation by tool1
Timo Becker, Martin Kleingräber, and Stephen Sommerfeld have known each other since their university days and founded their game studio tool1 to realize the action-packed multiplayer looter-shooter The Invitation. Graphically rich and with a focus on dynamic player interactions, the players fight for survival with each other, for each other, and against each other in a post-apocalyptic world attacked by aliens.
PROSPECTOR by Symmetry Break Games
The team Symmetry Break Games around HAW Hamburg University of Applied Sciences graduates Anca Tutescu, Jan Barow, Julian Heinken is working together with Franziska Blinde and Cecilia Theophil on PROSPECTOR, a sci-fi adventure with a compelling story and an innovative dialog system. In the game, all characters wear mysterious masks for protection against toxic fumes, which possess other surprising functions.
Monstersongs VR by Denise Koch
Solo developer Denise Koch brings experience from the theater and musical world and is currently working on developing a “Musical 2.0”: Monstersongs VR is an adaptation of the successful “Monstersongs Rock Musical” as an interactive virtual reality story in a theater filled with monsters. As the project manager, Denise Koch brings together the threads of her team of experienced composers, illustrators, and VR developers.
supernightshift by consider it
Kevin Westphal and Timo Schneider from “consider it” are working on “supernightshift”, a mobile game based on a map app they developed which uses real-time traffic data. The players have to get to their destination in their mysterious “nightshift” with a tight budget of time and money and different means of transportation in real cities.
The Treepoids by SUPERNATURAL GAMES
Brothers Gerrit and Patrick Henschel founded their studio SUPERNATURAL GAMES together in 2019 and are developing a 2D strategy adventure game with lovingly hand-drawn scenarios. The alien plant creatures “Treepoids” solve puzzles, engage in strategic battles, and thus have to save the environment of a mysterious green island.
The support for the five teams through the Games Lift Incubator program does not end with graduation: In the next 12 months, they will continue to have access to the incubator’s extensive contact network, as well as individual support services from coaches, consultants, and a PR agency specializing in games. The aim is to aid the developers with long-term support in creating successful games for the international games market in Hamburg.
From May 2022, teams and developers can apply for the next Games Lift Incubator. All information about the incubator and the teams that have already completed the program can be found at: https://www.gamecity-hamburg.de/incubator/
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eSports
Study: 400m Gen Z esports fans say brand activations drive purchases
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.
ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.
The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.
On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.
The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.
Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”
Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”
Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”
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Compliance
HIPTHER Launches HALLO: The Standard in Compliance Expertise
HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.
HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.
Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.
A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.
Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”
HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.
The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on Americas iGaming & Sports Betting News.
1xBet
HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor
HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.
HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.
For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.
HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.
Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.
The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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