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Netflix Gaming: Squid Games ‘game’ could be worth £280 million a month

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As of this week, Netflix Gaming is available globally on Android and IOS.

But just how much revenue could their new platform be worth when they launch the game versions of Netflix’s all-time most watched shows?

Since the revenue of the global mobile gaming market last year was £57.68 billion – it’s no surprise that streaming giant Netflix wants a slice of the action.

Currently, members can play five mobile games, two of which are based on Stranger Things.

Tech experts Repair Outlet have calculated the true value of what the platform’s most beloved films and TV shows would be if they were released as games on the app market.

For example, a ‘Squid Games’ game could make Netflix Gaming over £280 million in revenue every month.

Here are the full findings:

English TV

Title

Monthly Viewers

Monthly Revenue

Bridgerton

82,000,000

£161,752,774

The Witcher

76,000,000

£149,917,205

Maid

67,000,000

£132,163,852

Sex/Life

67,000,000

£132,163,852

Tiger King

64,000,000

£126,246,067

Queen’s Gambit

62,000,000

£122,300,878

Sweet Tooth

60,000,000

£118,355,688

Emily in Paris

58,000,000

£114,410,498

The Winx Saga

57,000,000

£112,437,904

Non-English TV

Title

Monthly Viewers

Monthly Revenue

Squid Game

142,000,000

£280,108,462

Lupin

70,000,000

£138,081,636

Money Heist

69,000,000

£136,109,041

The Platform

56,000,000

£110,465,309

Who Killed Sara?

55,000,000

£108,492,714

Blood Red Sky

53,000,000

£104,547,524

Below Zero

47,000,000

£92,711,956

Barbarians

37,000,000

£72,986,008

Lost Bullet

37,000,000

£72,986,008

Elite

37,000,000

£72,986,008

Movies

Title

Monthly Viewers

Monthly Revenue

Extraction

99,000,000

£195,286,885

Bird Box

89,000,000

£175,560,937

Spenser Confidential

85,000,000

£167,670,558

6 Underground

83,000,000

£163,725,368

Murdery Mystery

83,000,000

£163,725,368

The Old Guard

78,000,000

£153,862,394

Enola Holmes

76,000,000

£149,917,205

Project Power

75,000,000

£147,944,610

Army of the Dead

75,000,000

£147,944,610

Fatherhood

74,000,000

£145,972,015

To reveal the potential revenue from Netflix Gaming’s future releases, Repair Outlet used the average revenue per player for the current top mobile games on the Android market, and then used Netflix’s monthly viewers per top title to calculate the potential value of a specialist game being released.

Comment from Tom Peet, Repair Outlet Manager:

“Netflix is an entertainment giant, and it was only a matter of time before they delved into other forms of tech-focused entertainment other than streaming.

The mobile gaming industry is predicted to be worth $272 billion by 2030, and with the rise of high-performance smartphones rivaling the gaming function of many handheld consoles, expanding into mobile gaming was a smart and predictable move for Netflix.

Since Netflix already has such a gigantic, loyal viewership, we wanted to see what the potential revenue would be for them when they inevitably release the gaming versions of their most-viewed titles – with Squid Games alone potentially bringing them in over £280 million in revenue.”

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Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

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Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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Prime Rush, a new mobile shooter blending battle royale survival with extraction-style mechanics, has officially launched in Brazil on the Google Play for Android and the App Store for iOS. Developed by SuperGaming in collaboration with Spacecaps—the parent company of LOUD—the game has been shaped by direct input from Brazilian players and creators throughout its Closed Beta and Early Access phases.

Prime Rush introduces a fresh twist on the traditional battle royale formula. Beyond simply being the last squad standing, players can secure victory early by extracting Cosmium, a rare resource that appears during the final circle. This dual win condition forces squads to choose between outlasting opponents or adopting a more tactical approach to secure extraction.

The game also features a dynamic tactical ability system designed for fast-paced mobile combat. Active abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches with different strategies, focusing on precision, defense, mobility, or intelligence.

Bruno Bittencourt, CEO of LOUD, said:
“We’ve always believed Brazil has one of the most passionate gaming communities in the world, yet for years we’ve been playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences we’ve seen, and from the beginning we wanted Prime Rush to be both authentic and accessible. That meant building a game that feels true to Brazil while ensuring it runs smoothly across a wide range of devices, so more players can experience it as intended.”

Set on the island of Maré, the game’s main battlefield supports its battle royale extraction format. It also introduces a Mini TDM mode (Favela)—a fast-paced 4v4 mode designed for quick, high-intensity firefights on the go.

At launch, players can choose from a roster of Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with deep customization options available. Weapon personalization is enhanced through Evo-X skins, featuring upgradeable visuals, multiple Chromas, unique animations, custom sound effects, and distinctive combat feedback elements.

Prime Rush also debuts with several limited-time modes such as DeadEye Rush, Pants in the Air, and Weapon Roulette, offering short, action-packed sessions beyond the core gameplay.

The game launches alongside its first Ranked Season, where players can progress through tiers including Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY

Season 1 Battle Pass: Street Legends introduces a range of rewards, including:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional items such as stickers, dive trails, emotes, and portraits

Powered by SuperGaming’s in-house SuperPlatform, the game supports Android 7+ devices with 4GB RAM and iOS 15+. Early Access data shows stable performance at 40 FPS on lower-end devices, with up to 60 FPS on mid- to high-end hardware, ensuring accessibility across a broad range of devices in Brazil.

SuperGaming continues to optimize Prime Rush for additional devices, with performance and visual quality varying depending on hardware and player settings.

The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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