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Netflix Gaming: Squid Games ‘game’ could be worth £280 million a month

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As of this week, Netflix Gaming is available globally on Android and IOS.

But just how much revenue could their new platform be worth when they launch the game versions of Netflix’s all-time most watched shows?

Since the revenue of the global mobile gaming market last year was £57.68 billion – it’s no surprise that streaming giant Netflix wants a slice of the action.

Currently, members can play five mobile games, two of which are based on Stranger Things.

Tech experts Repair Outlet have calculated the true value of what the platform’s most beloved films and TV shows would be if they were released as games on the app market.

For example, a ‘Squid Games’ game could make Netflix Gaming over £280 million in revenue every month.

Here are the full findings:

English TV

Title

Monthly Viewers

Monthly Revenue

Bridgerton

82,000,000

£161,752,774

The Witcher

76,000,000

£149,917,205

Maid

67,000,000

£132,163,852

Sex/Life

67,000,000

£132,163,852

Tiger King

64,000,000

£126,246,067

Queen’s Gambit

62,000,000

£122,300,878

Sweet Tooth

60,000,000

£118,355,688

Emily in Paris

58,000,000

£114,410,498

The Winx Saga

57,000,000

£112,437,904

Non-English TV

Title

Monthly Viewers

Monthly Revenue

Squid Game

142,000,000

£280,108,462

Lupin

70,000,000

£138,081,636

Money Heist

69,000,000

£136,109,041

The Platform

56,000,000

£110,465,309

Who Killed Sara?

55,000,000

£108,492,714

Blood Red Sky

53,000,000

£104,547,524

Below Zero

47,000,000

£92,711,956

Barbarians

37,000,000

£72,986,008

Lost Bullet

37,000,000

£72,986,008

Elite

37,000,000

£72,986,008

Movies

Title

Monthly Viewers

Monthly Revenue

Extraction

99,000,000

£195,286,885

Bird Box

89,000,000

£175,560,937

Spenser Confidential

85,000,000

£167,670,558

6 Underground

83,000,000

£163,725,368

Murdery Mystery

83,000,000

£163,725,368

The Old Guard

78,000,000

£153,862,394

Enola Holmes

76,000,000

£149,917,205

Project Power

75,000,000

£147,944,610

Army of the Dead

75,000,000

£147,944,610

Fatherhood

74,000,000

£145,972,015

To reveal the potential revenue from Netflix Gaming’s future releases, Repair Outlet used the average revenue per player for the current top mobile games on the Android market, and then used Netflix’s monthly viewers per top title to calculate the potential value of a specialist game being released.

Comment from Tom Peet, Repair Outlet Manager:

“Netflix is an entertainment giant, and it was only a matter of time before they delved into other forms of tech-focused entertainment other than streaming.

The mobile gaming industry is predicted to be worth $272 billion by 2030, and with the rise of high-performance smartphones rivaling the gaming function of many handheld consoles, expanding into mobile gaming was a smart and predictable move for Netflix.

Since Netflix already has such a gigantic, loyal viewership, we wanted to see what the potential revenue would be for them when they inevitably release the gaming versions of their most-viewed titles – with Squid Games alone potentially bringing them in over £280 million in revenue.”

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Flexion Enters into Partnership with ARK Games

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Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.

Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.

Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.

As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.

“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.

The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.

“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.

Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.

The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future

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BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.

The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.

The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.

In its second edition, the event expects a 20% increase in attendance compared to last year.

“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.

Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.

Tickets are available at: https://brazilianigamingsummit.com/brasilia/

About BiS Brasília

In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.

The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.

BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.

The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.

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Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

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Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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