Gaming

Netflix Gaming: Squid Games ‘game’ could be worth £280 million a month

Published

5 years ago

November 12, 2021

George Miller

Reading Time: 2 minutes

As of this week, Netflix Gaming is available globally on Android and IOS.

But just how much revenue could their new platform be worth when they launch the game versions of Netflix’s all-time most watched shows?

Since the revenue of the global mobile gaming market last year was £57.68 billion – it’s no surprise that streaming giant Netflix wants a slice of the action.

Currently, members can play five mobile games, two of which are based on Stranger Things.

Tech experts Repair Outlet have calculated the true value of what the platform’s most beloved films and TV shows would be if they were released as games on the app market.

For example, a ‘Squid Games’ game could make Netflix Gaming over £280 million in revenue every month.

Here are the full findings:

English TV

Title	Monthly Viewers	Monthly Revenue
Bridgerton	82,000,000	£161,752,774
The Witcher	76,000,000	£149,917,205
Maid	67,000,000	£132,163,852
Sex/Life	67,000,000	£132,163,852
Tiger King	64,000,000	£126,246,067
Queen’s Gambit	62,000,000	£122,300,878
Sweet Tooth	60,000,000	£118,355,688
Emily in Paris	58,000,000	£114,410,498
The Winx Saga	57,000,000	£112,437,904

Non-English TV

Title	Monthly Viewers	Monthly Revenue
Squid Game	142,000,000	£280,108,462
Lupin	70,000,000	£138,081,636
Money Heist	69,000,000	£136,109,041
The Platform	56,000,000	£110,465,309
Who Killed Sara?	55,000,000	£108,492,714
Blood Red Sky	53,000,000	£104,547,524
Below Zero	47,000,000	£92,711,956
Barbarians	37,000,000	£72,986,008
Lost Bullet	37,000,000	£72,986,008
Elite	37,000,000	£72,986,008

Movies

Title	Monthly Viewers	Monthly Revenue
Extraction	99,000,000	£195,286,885
Bird Box	89,000,000	£175,560,937
Spenser Confidential	85,000,000	£167,670,558
6 Underground	83,000,000	£163,725,368
Murdery Mystery	83,000,000	£163,725,368
The Old Guard	78,000,000	£153,862,394
Enola Holmes	76,000,000	£149,917,205
Project Power	75,000,000	£147,944,610
Army of the Dead	75,000,000	£147,944,610
Fatherhood	74,000,000	£145,972,015

To reveal the potential revenue from Netflix Gaming’s future releases, Repair Outlet used the average revenue per player for the current top mobile games on the Android market, and then used Netflix’s monthly viewers per top title to calculate the potential value of a specialist game being released.

Comment from Tom Peet, Repair Outlet Manager:

“Netflix is an entertainment giant, and it was only a matter of time before they delved into other forms of tech-focused entertainment other than streaming.

The mobile gaming industry is predicted to be worth $272 billion by 2030, and with the rise of high-performance smartphones rivaling the gaming function of many handheld consoles, expanding into mobile gaming was a smart and predictable move for Netflix.

Since Netflix already has such a gigantic, loyal viewership, we wanted to see what the potential revenue would be for them when they inevitably release the gaming versions of their most-viewed titles – with Squid Games alone potentially bringing them in over £280 million in revenue.”

Brasilia

BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future

Published

3 hours ago

May 13, 2026

GamingAmericas.com

bis-brasilia-focuses-on-responsible-governance-for-brazil’s-gaming-and-betting-future

BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.

The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.

The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.

In its second edition, the event expects a 20% increase in attendance compared to last year.

“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.

Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.

Tickets are available at: https://brazilianigamingsummit.com/brasilia/

About BiS Brasília

In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.

The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.

BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.

The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.

casino games

Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

Published

6 hours ago

May 13, 2026

Wladimir P.

tequity-publishing-launches-mirror-image-gaming’s-k-pop-drop-with-stake-exclusivity

Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bone Croo Studios

Tequity Publishing Launches “Cats Balls”

Published

1 day ago

May 12, 2026

Wladimir P.

tequity-publishing-launches-“cats-balls”

Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.

Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.

Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.

The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.

The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.

Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”

The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.