Gaming

Paco Rabanne launches out-of-this-world gaming campaign for Phantom

Published

3 years ago

November 9, 2021

Reading Time: 2 minutes

Paco Rabanne, the leading fashion house and fragrance brand, has partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.

The innovative campaign celebrates Phantom’s luxury craftsmanship and new-tech feel with a custom in-game character that represents the fragrance’s collectable robot bottle. Phantom is the world’s first connected fragrance, which comes in a game-changing bottle design made with chrome, metal and black.

The distinctive in-game Phantom robot character launched in this campaign acts as a controllable companion in Maximum Games’ Curved Space and works alongside players as they travel through the deepest reaches of space. The character is free for all and can be downloaded from the game’s start menu. Players can explore the game’s vast maps, battling cosmic spiders with their futuristic partner on hand to help them take on enemies with a powerful spray attack.

European Gaming Congress 2024 (Warsaw, Poland)

Maximum Games developed the in-game companion to enhance the playing experience. The Phantom robot becomes an additional tool in every player’s toolbox, acting as an extension of them with the ability to port around the map, stun spiders and assist in battle. The character is playful and fun, breaking the fourth wall at certain points with emotion animations whilst showcasing the Phantom bottle beautifully by capturing light and reflections and moving in a dynamic, responsive, and realistic way.

Bidstack, the leading in-game advertising technology platform worked alongside Starcom to develop the strategy for the campaign and after exploring different ways to create an authentic branded experience in-game, they found a perfect fit in Curved Space. The title, which is available on PC, Xbox and PlayStation, offers a radically different environment for brands to interact with gamers. With cross-platform reach and an intense arcade style, the game is a perfect environment to create an authentic and accessible gaming activation for Paco Rabanne.

It is the first time a fragrance has featured in a game as a playable character and the campaign acts as a fine example of Paco Rabanne’s innovative approach to engaging their target audience in a way that respects and enhances the end-user experience. The playable character launched on November 1st and allows the brand to connect gamers with the world’s most connected fragrance in the run up to the holiday season.

Of the campaign, Adam Fisher, Head of US Sales at Bidstack said “It was a pleasure to work again with Paco Rabanne and Publicis for this exciting collaboration with our partner Maximum Games in their newest title, Curved Space.

Working with our partners to create an interactive brand experience for Phantom is something we are really proud of. The execution pays homage to some of the classic games that came before us and drew inspiration from titles like R-Type and Gradius.

Our number one priority for any partnership is to ensure we respect the game and I feel that we accomplished that with this free DLC activation.”

“Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.”

Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

Published

2 days ago

December 17, 2024

GamingAmericas.com

synot-games-officially-certifies-over-140-games-in-brazil

SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

Gaming

SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

Published

3 days ago

December 16, 2024

GamingAmericas.com

spga-introduces-code-of-conduct-to-highlight-member-commitment-to-compliance-and-safety-in-social-and-promotional-gaming

The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.

The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure:

Age verification to limit real money play to users 18 and older
Proper identity verification (Know Your Customer or KYC)
Location verification of customers
AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA.

“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”

In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.

“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.

Gaming

Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK

Published

2 weeks ago

December 4, 2024

George Miller

summoners-war-x-appgallery-meetup-2024:-exclusive-insights-with-swc-europe-cup-champions-nef,-ismoo-and-startiik

Reading Time: 3 minutes

Summoners War, a popular mobile role-playing game, has captivated millions with its turn-based monster battles. Boasting over 220 million total downloads across platforms, Summoners War has cultivated a loyal and passionate fanbase.

To celebrate this dedicated community, the Summoners War X AppGallery Meetup 2024 in Hamburg on 30^th November invites fans to engage in exciting activities and connect with the community, with top players NEF and ISMOO headlining this sold-out event. We caught up with NEF, ISMOO and STARTIIK, the top three winners of the SWC 2024 Europe Cup, to dive into their strategies, the influence of AppGallery, and the upcoming meetup.

What key strategies helped you win the Europe Cup and advance to the World Finals’ Semi-Finals match?

NEF: A lot of preparation involved strategizing with my friends and anticipating my opponents’ moves. Additionally, having favourable RNG in critical moments played a crucial role in my success.

What was your turning point in Summoners War that influenced you to start competing professionally?

NEF: Throughout my Summoners War journey, I have met so many incredible people who have really helped shape my experience and push me to grow. Watching ISMOO’s energetic performance on the big stage, gave me the motivation to chase my own dreams and got me to where I am today!

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

NEF: I am thrilled to be a part of meetup! Being involved in this vibrant community has been such a rewarding experience. I appreciate the variety of Summoners War campaigns that AppGallery offers, catering to all kinds of gamers, regardless of budget. Attending Gamescom last year was a phenomenal experience. The energy was electrifying, and it was amazing connecting with fellow gamers who share the same passion!

What key lessons from your past World Finals experiences have contributed to your success in reaching the World Finals’ Semi-Finals again?

ISMOO: Competing in past World Finals has been a crucial step towards my success in the Semi-Finals. It has taught me to stay composed and avoid costly misplays, even when the stakes are high. I have also learned to better analyse and adapt to opponents’ strategies, enabling me to make smarter decisions and perform more consistently under stress.

Reflecting on your 8-year journey, what key moments shaped your path in Summoners War?

ISMOO: One of the highlights was meeting all my in-game friends from Summoners War, including NEF, that I had only interacted with online. It was incredible to finally meet them in person and getting to know each other better!

Another unforgettable moment was competing in SWC World Finals 2022 in Korea. It was my first time traveling to Asia, and playing live on stage was such an exhilarating and surreal experience.

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

ISMOO: It feels amazing to be part of this meetup. Reconnecting with the community and meeting so many new people has been a blast! Incredibly grateful for the multiple events that AppGallery has hosted and invited me – It is truly an honour and excited for future events!

What key lessons helped you win second-place at the Europe Cup and advance to the World Finals’ Quarter-Finals match?

STARTIIK: I spent a year focusing on mastering drafts and learning which monsters counter certain meta picks. My Europe Cup preparation involved studying my opponents and analysing their playstyles. However, the World Finals demanded a completely different approach. Preparing for LADRILLO-OS was manageable while LEST’s unpredictability made it more challenging.

As a first-time Europe Cup player, what elements of your gameplay surprise opponents, and does their underestimation give you an edge?

STARTIIK: As a first-timer competitor on stage, many opponents underestimated me despite having experienced my strengths in previous matches. The real challenge lies in proving yourself as a worthy competitor who can handle pressure and deliver consistent results. My fast-paced cleaving strategy has always been my focus but the addition of Lora to my roster this year has strengthened my second-turn gameplay, allowing me to explore new strategies.

How has your AppGallery experience been, and how do its Summoners War campaigns and cashback benefits enhance your gameplay?

STARTIIK: My experience with AppGallery has been great! Installing it on my Android device was a breeze, and navigating the app is intuitive and straightforward. The enticing campaigns and cashback deals have been a great bonus, enabling me to grab some excellent discounts on in-game packs.

The post Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK appeared first on European Gaming Industry News.