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Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title

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4 years ago

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Exclusive three-year deal will bring blended in-game ads to a highly anticipated upcoming Saber game

Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced Saber title. The partnership will see the two companies collaborate to bring blended in-game ad placements to a highly anticipated AAA title, set to launch on PC and console later this year.

The move will mean Anzu’s placements will be implemented within the game from day one, giving advertisers an incredible opportunity to reach players at launch via ads that are built into 3D objects that sit within the game’s environment.

“We’re excited to be working with Anzu to incorporate their in-game ad formats into our upcoming game,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “We are working closely to ensure the ad placements are only implemented into the gameplay where it feels natural, adds value, and does not detract from the user experience in any way. We’re looking forward to sharing more about the game, and this collaboration, soon”.

Anzu’s SDK ensures high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data. The company’s blended in-game ads, which sit in the background of games mimicking placements you’d expect to find in the real world, are already being used by many of the world’s leading games companies, including Ubisoft. As part of its commitment to providing the best user experience possible, Anzu ensures its ad placements are not entirely dependent on an internet connection or ad servers. The platform displays a fallback image if the connection drops to ensure the user experience remains intact.

Anzu supports dynamic advertising on mobile, PC, console, and Roblox. It is the only in-game advertising company to secure an ISO 27001 certificate and is the sole licensed in-game advertising provider for Xbox. This had led Anzu to work with some of the globe’s biggest advertisers, including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle.

Alex Yerukhimovich, VP Games, Anzu, said: “We’re thrilled to partner with Saber Interactive. Over the years, they’ve released some extremely impressive & successful AAA games, so it’s great to be working with a team that has such a wealth of expertise and knowledge. We’re excited to collaborate with them on their promising upcoming project!”

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Battle of the Tribes

POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER

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2 weeks ago

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December 3, 2025

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Celebrated strategy game The Battle of Polytopia confirms its first ever World Championships has exceeded expectations with over 10,000 sign-ups in its qualifying rounds. While no stranger to tournaments, previously hosting smaller scale, local tournaments called ‘Polysseums’, developer Midjiwan’s first step into global esports has been met with extreme success. The inclusive esports event has a $10,000 prize pool and will conclude on 6 December 2025, 14:00-21:00.

The finals will take place in front of a live-studio audience, with expert commentary and a chance to peek behind the scenes at Midjiwan itself. First place will receive $4,000, the runner-up will take away $2,000, the third and fourth place finishers will get $1,500, and the fifth and sixth place $500.

The Polytopia World Championship 2025 is being hosted by eSports platform, Challengermode, who Midjiwan has relied on for its monthly local tournaments since 2022. Midjiwan also partnered with Black Molly Entertainment to help organise and manage the event. Black Molly Entertainment have years of experience managing eSports tournaments, with notable events including the Geoguesser World Cup and CS:GO Pinnacle Cup Championship.

Midjiwan has worked closely with its community to ensure engagement is high with each round, building a bespoke ‘Spectator Mode’ into the game so fans can watch each game live through the game itself. In the spectator mode the viewer has visibility of all players simultaneously, with stats on how many cities, technologies, kills and more available for quick access.

Christian Lovstedt, CEO of Midjiwan commented:
“Polytopia has always been about welcoming all kinds of players into the world of 4X strategy. That’s why our championship is open to everyone – not just pros with sponsors. We’ve been thrilled at the amount of interest this tournament received from our community, reaching participation numbers way beyond our expectations. We’re excited to bring the finalists to Stockholm and can’t wait to see the strategies that emerge.”

The Polytopia World Championship 2025 kicked off in September, with its ‘Battle of the Tribes’ qualifying round – weekly battles where players competed to be the best in each of the game’s 12 tribes. After an exciting six weeks, the top player from each tribe faced-off, reducing the qualifiers to six finalists. These six winners are listed down below.

Tribe

Qualifying Player

IMPERIUS

ArthurL248

BARDUR

slimmingboy

OUMAJI

Dreamlander3000

HOODRICK

Theetat

XIN-Xi

LeLiberateur

LUXIDOOR

Meisterlampe

 

Recaps of each round of the tournament prior to the finals can be watched on the official Battle of Polytopia YouTube channel.

 

  • Part 1: Polytopia World Championship 1st Qualifiers Wrap-Up – BARDUR, IMPERIUS, KICKOO, ZEBASI

  • Part 2: Qualifiers Wrap-Up – Oumaji Hoodrick Yadakk & Quetzali – World Champoinship 2025

  • Part 3: Final Qualifiers Wrap-Up – Xin-Xi, Luxidoor, Ai-Mo & Vengir – World Championship 2025

  • Face-off stream: https://youtube.com/live/GnU6mWPoJiY?feature=share

To watch the finals live on December 6,visit here: https://polytopia.io/stream/

To stay up to date on the Polytopia World Championship 2025, or purchase one of the limited tickets for the live event, visit the official website or join the Official Polytopia Discord.

The post POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER appeared first on European Gaming Industry News.

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Betiator

Delasport Unveils a Crash Game for Sports Betting

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2 weeks ago

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December 3, 2025

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Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator – a new in-play experience that merges live sports with the tension and excitement of crash games.

Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats – and Betiator brings that same adrenaline-charged energy to the sportsbook.

It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.

This product comes as a logical next step in the evolution of live betting and the company’s goal to disrupt the iGaming industry. It demonstrates Delasport’s successful commitment to unique innovation: a strategy they call “Going Beyond Content” –building on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.

“Sports bettors deserve the same level of innovation and excitement that casino players get all the time,” Delasport’s CEO Oren Cohen Shwartz says. “At Delasport we’re taking the whole game to a new playing field with Betiator. Live betting won’t feel outdated anymore as we’re bringing in the thrill of the casino to sports betting.”

While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19–21, where Betiator will make its official debut.

The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.

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Central Europe

game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten

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2 weeks ago

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December 3, 2025

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•     Nearly one third of games companies in Germany foresee an industry upswing in the coming year
•     More than half expect a positive business development for their own company in the next twelve months
•     Around one in three games companies anticipate new hires
After three challenging years, games companies in Germany are looking ahead with increased optimism. Nearly one in three companies (29 per cent) anticipate a positive development in the games industry in the coming twelve months, as compared with just 17 per cent one year ago. 31 per cent of games companies expect a negative development in the industry – a considerable drop from last year’s level of 45 per cent. These are the results of game’s annual industry barometer, which was published by game – The German Games Industry Association. Games companies in Germany look towards their own business development in the coming year significantly more positively, with over half (53 per cent) expecting business to be good in 2026, similar to last year’s number of 52 per cent. Only 12 per cent anticipate a downturn in business, compared to 15 per cent last year. In their personnel planning, the companies nonetheless remain initially cautious: around one third of games companies in Germany (32 per cent) anticipate hiring new employees in 2026, the same percentage as last year.
‘Confidence is returning to Germany’s games industry,’ says Felix Falk, Managing Director of game. ‘Following a difficult phase both here and abroad, positive signals, such as the strong gamescom 2025, and important policy initiatives, like the increased federal games funding and the announced federal tax incentives, are bringing improved prospects and greater optimism compared to a year ago.’
About game’s 2026 industry barometer
The data is based on an online survey conducted by game – The German Games Industry Association between 12 and 21 November 2025, involving a total of 202 German games industry association members, including in particular developers and publishers.

The post game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten appeared first on European Gaming Industry News.

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