Gaming
Zynga Games Announces Halloween Spooktacular Event
Zynga Games, a global leader in interactive entertainment, has announced the Halloween Spooktacular event. This will be a selection of new in-game events across four of Zynga’s titles – Empires & Puzzles, Farmville 2: Country Escape, Farmville 2: Tropic Escape and Puzzle Combat.
Players can celebrate the spooky season with chilly challenges, eerie activities and sweet treats to help them get into the Halloween spirit. The events will vary by title and begin to emerge on October 1 before vanishing by November 7.
It is the season for Return to Morlovia! This recurring Halloween quest in Empires & Puzzles is updated with special rewards and new hero costumes that grant exclusive powers to help players boost their attacks or fortify their defenses. During the event, players can battle or summon seven exclusive characters, including Vlad the Vampire Lord, Francine Frankenstein and Halloween Jack. Returning to the event for a limited time is the Pumpkin Bombs feature that invites players to match pumpkins before they explode. Mystery offers and free treats will be handed out every day of the spooky event.
Empires & Puzzles successfully blends approachable match-3 battles with deeper gameplay elements including hero collection, base building and social alliances. Since its launch in 2017, Empires & Puzzles has reached the #1 grossing games position in over 70 countries on the App Store and over 30 countries on Google Play. Empires & Puzzles is available to download for free on iOS and Android.
Something spooky is coming to the farm! Heidi and Johnny play pranks on each other all the time. But this Halloween in FarmVille 2: Country Escape, Johnny is planning something big for Heidi – a playhouse packed with loads of spooktacular scares! Help Heidi traverse the haunted house while completing fangtastic phases to win exclusive rewards such as Golden Gloves. Finish all six stages to win the final farmhand reward – Hazel, the bewitching cat.
FarmVille 2: Country Escape lets players experience the world of farming, friends and fun! Players can raise animals and grow their farms with friends where everyone can trade and share. FarmVille offers a unique experience that lets players customise and build their farms just how they wish while going on incredible adventures to collect rare goods and craft new recipes. FarmVille 2: Country Escape is available on iOS and Android.
Mortie, the young son of the Grim Reaper, is back for the second year in a row. This time, he will take players on his version of a haunted house adventure. Mortie doesn’t just live in any old house – haunted houses are so last century. His home is the underworld itself! Players must keep their exploration spells and wits about them as they compete with other participants to see who can explore the farthest reaches of the netherworld with Mortimer Reaper. Players can win Halloween decorations, guides, an undead mermaid and lots of other rewards.
FarmVille 2: Tropic Escape is a part of one of the most beloved farming franchises – FarmVille. Escape to an island getaway filled with adventure, mystery and fun new mini-games in this colorful free-to-play game. FarmVille 2: Tropic Escape is available on the iOS and Android.
Brace yourself for 31 nights of fun and fright. During the month of October, Puzzle Combat will feature a special event comprising 60 playable quest stages packed with valuable rewards like terrifying avatars and unique items to enhance battles or help characters level up. Players can summon five exclusive heroes in the event, including Ichika the Vengeful Spirit, Blaire the New Wave Witch and Strawman. A Trick or Treat gameplay mechanic is also available to unlock special Halloween boosts and attacks.
Launched in April 2021, Puzzle Combat is a mobile match-3 action role-playing game (RPG) where players recruit heroes, build bases and compete in player-vs-player (PvP) battles in a zombie-themed setting. Puzzle Combat is available for iOS and Android as a free download.
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Crash Games
Evoplay launches Caramelo Dog Lucky Run crash game for Brazil
Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.
The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.
Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.
Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.
Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.
“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”
The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
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