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Co-creating for a safer web: Ahead of EU Cybersecurity Month, Google and Euroconsumers launch Space Shelter

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A new web game to help people learn how to navigate the web safely — while having a blast

The Web has never had more potential to improve lives, but that’s only true as long as it is safe. Ahead of EU Cybersecurity Month in October, Google and Euroconsumers, with its local consumer associations in Italy (Altroconsumo), Spain (Ocu), Belgium (Test-Achats) and Portugal (DecoProteste), have joined forces to create “Space Shelter”. Choose your astronaut and beware of unexpected obstacles and aliens: this new web game will help people of all ages test their skills and learn new ones, all with a basic internet connection.

This is the first of many announcements that Google will have for EU Cybersecurity month. After a year of pandemic-driven tech acceleration and high-profile security threats, this work has gathered greater urgency. Every day, Google automatically blocks more than 100 million phishing attempts; Google Photos encrypts 4 billion photos, and Google Play Protect runs security scans on 100 billion installed apps. We check 900 million passwords daily, and automatically protect more than 4 billion devices with our Safe Browsing technology.

Still, a critical part of making the web safer is helping teach healthy digital habits. Google works directly with experts and educators to help people set boundaries and use technology in a way that is right for them and their families. That’s the objective of this initiative, and the purpose at the heart of our partnership with Euroconsumers. There’s no reason that work can’t also be fun.

A virtual trip to outer space

Who said we can’t travel in outer space from home? “Space Shelter” makes learning about online security an adventure, with smooth graphics and a top-level score and sound design. Players will select an avatar by choosing from a set of characters, and then will have to go through a series of five mini-games before ultimately docking at their destination: the Space Shelter. All the while, they’ll uncover the elements that make an internet account safe online, from using a password manager to understanding multi-factor authentication and widely available consumer privacy settings.

 

Making a difference by playing

The release of Space Shelter is the start of this partnership, but it’s not the end: Google will be making a contribution to support TechSoup, a non-profit organization that supports nonprofits, charities and libraries by providing access to donations and discounts on software, hardware, and services. TechSoup will run a series of nine training sessions on privacy and safety topics to NGOs in all the countries where this project will launch, with the goal of reaching as many as 3,000 NGOs.

The launch of Space Shelter will also be supported by 12 YouTubers from the four countries who, like real astronauts, will be receiving a survival kit and training from an authority: Paolo Nespoli, ex astronaut, science communicator and coach. These aspiring safety-nauts will be promoting the game to a wider group of consumers.

“We are glad to partner with Euroconsumers for a safer web for users. Google believes technology should improve life, which is why we have worked with experts in civil society and gaming to build a web game and help make the online universe safer.” – Karen Massin, Head of Government Affairs and Public Policy, European Institutions, Google.

“Space Shelter makes learning about cybersecurity more accessible, even fun,” said Marco Scialdone, Head of Litigation & Academic Outreach at Euroconsumers. “By raising awareness about cybersecurity, through initiatives such as Space Shelter, customers will feel able to benefit more from the huge opportunities presented by technology.”

Space Shelter is another fruitful product of the strategic partnership between Euroconsumers and Google. The internet offers great potential to improve lives – but only if it is safe to use. This is the reason for which Euroconsumers teamed up with Google to make the internet a more secure place for everyone, with a particular focus on digital well being, family safety, and online privacy. The Euroconsumers and Google partnership intends to accomplish these goals through empowering consumers with knowledge, tools, and programs, such as Space Shelter.

As technology becomes increasingly integral to everything we do, it can sometimes distract us from

the things that matter most to us. We are committed to giving everyone the tools they need to develop their own sense of digital wellbeing. This is why we are working hard to bring projects like this one to our Countries.

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Study: 400m Gen Z esports fans say brand activations drive purchases

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EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.

ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.

The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.

On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.

The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.

Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”

Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”

Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”

The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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HIPTHER Launches HALLO: The Standard in Compliance Expertise

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HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.

HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.

Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.

A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.

The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on Americas iGaming & Sports Betting News.

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HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

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HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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