Gaming
The Sandbox Partners with Snoop Dogg to Bring the Legendary Icon into the Metaverse

The Doggfather is recreating his mansion in The Sandbox virtual gaming world, allowing players to experience concerts and parties and even play as Snoop Dogg
The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced that it has partnered with Snoop Dogg to bring the legendary rapper, actor, songwriter, entrepreneur and entertainer to The Sandbox gaming metaverse.
Snoop Dogg will enter the metaverse by owning his own virtual land in The Sandbox, where he will set up his mansion. Snoop Dogg will also launch his NFT collection including player avatars and a limited ‘Snoop Dogg Private Party Pass’ that gives users VIP access to concerts, events, Q&As, and dedicated NFT drops. Snoop Dogg will also launch a 3D avatar collection inside The Sandbox and players will be able to create games using virtual “Doggfather” items such as Snoop Dogg’s personal car collection, dogs, statues, memorabilia, and more. All info on Snoop Dogg entering The Sandbox, as well as the Private Party Pass can be found on https://sandbox.game/snoopdogg/
Snoop Dogg has always been on the cutting edge of new technologies, investing in telemedicine and launching his own esports tournament series, the Gangsta Gaming League, in 2019. In April of this year, he dropped “A Journey with the Dogg,” a select set of NFTs designed to offer a look into his life that included the exclusive track NFT. His next step into the NFT world is The Sandbox, the fast-growing decentralized gaming platform where Snoop Dogg can share his NFT collection and lifestyle with players around the world.
To mark the occasion, The Sandbox will hold a LAND sale on September 30th, 2021 at 1 p.m. (UTC), which will allow fans to buy LANDS adjacent to the property of Snoop Dogg’s, thus becoming the Doggfather’s virtual neighbors in the metaverse.
“I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg. “We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”
“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By entering the next generation of entertainment where fans, creators, and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!”
“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius. I can’t wait to join his first private party in The Sandbox!”
“We are entering into a new age of creative potential that was never possible bound by the laws of the physical world and are excited to help Snoop continue to provide innovative entertainment for his millions of fans all across the globe,” said Alex Livian, Founder of Cultivate Studios, and representative of The Sandbox & Snoop Dogg collaboration.
As with all The Sandbox partnerships, the collaboration will include carefully curated and designed experiences and specific assets that players can purchase and use in their original creations. This will allow players to step into Snoop’s virtual mansion to join an exclusive pool party experience, enjoy Snoop Dogg’s extensive collection of NFT art, or explore Snoop Dogg’s car collection. Players will also be able to insert voxel versions of Snoop Dogg’s dogs, cars, and other items in their virtual experiences.
Part virtual real-estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make rainbow-colored magic (think Ready Player One). Snoop Dogg joins over 165 existing partnerships including The Walking Dead, deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
The Sandbox is scheduled to launch its first public Alpha for players in Q4 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded with other players, creators, and artists on the platform.
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Games of the Future 2025
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi

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In just under three months, the world will turn its eyes to Abu Dhabi as the Games of the Future 2025 (GOTF 2025) prepare to deliver an electrifying showcase of competition, innovation and entertainment.
Set to redefine the boundaries of sport in a pioneering format where competitors must excel both in traditional sports and digital gaming arenas, the Games of the Future 2025 is set to be a sporting spectacular like no other.
For six days from 18-23 December, ADNEC will transform into a futuristic sports hub featuring sports and esports arenas, robot combat zones and drone racing tracks, as athletes and clubs from across the globe battle across 11 phygital disciplines that test speed, strategy and sporting prowess for a staggering USD 5 million prize pool.
Led by ASPIRE as the official delivery authority for the Games of the Future 2025, and supported by Ethara, the operations powerhouse behind some of the city’s key iconic events, athletes, fans and spectators can look forward to an exceptional edition that will elevate the Games of the Future into a landmark occasion on the global sporting calendar.
Residents and visitors can experience a taste of the action with an immersive roadshow at a series of locations across the UAE from October to December. Featuring live demos and interactive challenges, the tour will bring the thrill of phygital sport to life ahead of the Games of the Future 2025 in December.
Nis Hatt, CEO of Phygital International, said: “Phygital sports are rewriting the rulebooks of competition. With less than three months to go, transforming the iconic exhibition centre in the heart of Abu Dhabi into the world’s most advanced space for both digital and physical competition is no small feat. It requires the vision and dedication of hundreds of people to build bespoke digital arenas, pitches, and immersive experiences that will redefine how athletes compete and how fans engage.”
Fans will be able to follow every moment of the Games of the Future 2025 thanks to two newly confirmed media partners. Ei Nerd, Brazil’s leading entertainment platform boasting over 4 billion views, will bring the spectacle directly to its vast community, and BIGG, one of the foremost gaming and esports entertainment company in EMEA, will deliver comprehensive coverage via BIGG TV, the Middle East’s leading gaming channel, which reaches 50 million households in more than 100 countries.
The post The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi appeared first on European Gaming Industry News.
155.io
155.io rolls out new chaos-fuelled game Survivor

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155.io, the live content studio built for a mobile-first world, has amped up the chaos in its live game portfolio with the launch of Survivor – a frenetic, last-marble-standing battle that turns physics into pure entertainment.
Brought to life from 155.io’s custom-built studio, Survivor sees 16 marbles begin on a plate that spins to make collisions in a mesmerising display of speed and chaos – ultimately leaving just one winner. Marbles are assigned to coloured teams with each featuring a different number of marbles, creating unique odds every round.
The mercurial white marble pays out over 15x, making every spin a heart-racing showdown. 155.io’s live portfolio of games stars ducks.io, Marbles.io and Stairpong.io. All of the games are recorded from a real-world studio, broadcast live, designed for the mobile user in mind.
155.io Founder and CEO Sam Jones commented: “Survivor strikes the perfect balance of real-world chaos, adrenaline, and intensity as players watch to see which marble outlasts the rest. It’s a fun, fresh twist on our original marbles game — one that players still love to this day. This is exactly what 155.io is about: simple, universal games brought to life with real-world action and designed for the next generation of players.”
The post 155.io rolls out new chaos-fuelled game Survivor appeared first on European Gaming Industry News.
Belatra
Belatra on target with debut crash game: Goose Boom Bang

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Belatra, a leading developer of innovative online slots, has set its sights on the crash game market with the launch of its hit new game, Goose Boom Bang.
Following 30 successful years of creating outstanding slot and instant games, Belatra has turned its sights on the crash game market. Goose Boom Bang stars a fearless goose whose explosive personality takes the game to new heights. As soon as the goose takes off, the multiplier begins to climb – from 1.01x up to an incredible 1000x. The longer the goose travels, the higher the potential reward.
As the journey gathers pace, the risk increases and at any moment the goose can be stopped in his tracks by a cunning Hunter, the swift Hawk, or the sly Crocodile. The prize returns to zero as soon as the goose is stopped by one of these protagonists. Players must decide the opportune moment to call time on the goose flight, but choose when to shoot and claim the winnings.
If the shot hits the mark, the bet is multiplied by the current multiplier, and the Goose drops to the water. Game round history is displayed at the top of the screen: green indicates a win, red – shows a loss. The Goose’s flight path continues to be shown even after the round, revealing how far it could have flown and the maximum possible winning total.
Misha Voinich, Head of Business Development at Belatra, commented: “Belatra has fired the starting gun on its crash game entry, bringing its signature style of humor, dynamic gameplay, and unique atmosphere. Players have the power to choose when to stop the Goose and secure the maximum multiplier before the Hunter, Hawk, or Crocodile ends the round for them!”
The post Belatra on target with debut crash game: Goose Boom Bang appeared first on European Gaming Industry News.
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