Gaming
Tenjin and GameAnalytics launch Growth FullStack

Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and training resources offering affordable access to data and analyses.
Launched to coincide with the release of iOS15, Growth FullStack empowers mobile developers to navigate a privacy-centric marketing landscape which requires a unified approach to managing significant amounts of disparate datasets. Unable to use Apple’s Identifier for Advertisers (IDFA) and with low numbers of mobile users opting to share their user-level data with apps, marketers have been left with scattered datasets which haven’t been utilized effectively for performance marketing. Similar changes are imminent on Android, impacting the entire app developer ecosystem.
Large app publishers have already figured out that consolidated , better-analyzed data is the solution. However, the huge data science and R&D teams large publishers operate are unattainable for 99% of mobile publishers. The vast majority are caught in a transition period where familiar, Mobile Measurement Partner-centric deterministic attribution is not working anymore and Apple-centric attribution such as iOS15’s SKAdNetwork isn’t widely understood.
Growth FullStack enables mobile publishers to collect the data that they need, store it in the way they want, and optimize their campaigns activity using off-the-shelf or custom analyses. Enabled by a no-code ‘plug and play’ model, mobile marketers no longer need to depend on in-house data engineering to unify and understand complex data sets.
Announcing Growth FullStack, Tenjin CEO and Co-Founder, Christopher Farm said:
“We’re excited to partner with GameAnalytics to offer Growth FullStack. The inspiration was our joint understanding that mobile marketers have their own siloed data sources, databases and analyses – sometimes multiple of each – but no way to draw them together post-IDFA. Paired with iOS14 and 15 redacting some of the important dimensions (for example country data sets) finding ways to build a network of data within Growth FullStack provides the tools and training for mobile publishers to achieve the similar insights like big publishers are used to, enabling them to focus on building their apps and games. GameAnalytics and Tenjin both have very popular free platforms and share a commitment to educating our clients, so we’re delighted to be working together to help great apps grow in the new privacy-first world.”
Morten E. Wulff, Chairman and Founder at GameAnalytics, added:
“We’re thrilled to be announcing our new partnership with Tenjin, which is perfectly aligned to help us deliver best-in-class developer tools. Conversations with our mutual mobile game clients showed that they want us to offer services across their full stack of data tools, and Growth FullStack is the first in a suite of collaborative products that will supercharge the switch to Apple & Android-centric attribution. Mobile performance marketing architecture has been thrown into disarray during 2021 for publishers worldwide, but with Growth FullStack any mobile publisher can run new analyses of previously diffuse datasets with no in-house expertise.”
Growth FullStack has been operating in early access and trialled by publishers including Lucky Kat Studios.
Hernan Zhou, Co-Founder and CTO at Lucky Kat Studios, commented:
“Indie game developers need help to make sense of the post-IDFA world of mobile marketing. Old tools aren’t able to support user acquisition as they did before iOS14 and the data sources we have access to require far more analysis to generate insights. For example, one of our main user acquisition channels now has two APIs for the same data: Apple’s data and their own data. How do we figure out which is best to help us grow? Ultimately we want to focus our energy on making games, and Growth FullStack will be vital in enabling that.”
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Gaming
Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots

Bridging the gap between functional hardware and considered design, Phantum debuts its first line of high-performance mousepads. The collection is built for users who demand precision but won’t compromise on aesthetics. Developed in Paris by founders Amine G. and Victor B., the mousepads combine minimalist design with carefully selected materials and collectible elements, positioning the product as a functional tool and a design object.
Created for gamers and digital creatives, Phantum’s mousepads emphasize tactile performance while remaining visually restrained. The surfaces are crafted using Japanese Poron and advanced fabrics chosen for their durability, responsiveness, and sensory qualities. Each product is designed to enhance, not distract from, the overall composition of a desk setup.
The company’s visual language draws on space, transparency, and disappearance themes, an intentional move to create objects that integrate flawlessly into a work or play environment. “Every detail reflects our DNA: clean, sharp, and futuristic,” said co-founder Amine G., whose tech-focused YouTube channel, MRG TECH, has built a following of over 200,000 subscribers. “We create tools that disappear under the hand but leave a lasting impression through design, feel, and finish.”
Phantum’s founders launched the brand after finding few products that met their standards for both performance and design integrity. The debut line is only the beginning: the team is developing glass mousepads and matching performance sleeves, with plans to expand into a broader ecosystem of desk essentials. Each new release will continue to feature collectible packaging designed to add narrative value rather than act as decoration.
Though recently launched, Phantum is already drawing attention beyond France, particularly in Latin America, where design-conscious gamers have begun to integrate the mousepads into their setups. The first collection is now available on phantum.co, with new formats and accessories to follow.
The post Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots appeared first on European Gaming Industry News.
Gaming
Gamecity Hamburg Supports six new Digital Games with Prototype Funding

In the latest round of Prototype Funding, Gamecity Hamburg, part of Hamburg Kreativ Gesellschaft, supports six promising digital games with up to 80,000 euros each as a non-repayable grant. This funding enables start-ups in Hamburg and supports companies in developing marketable prototypes. In addition, start-ups and developers can apply for Gamecity Hamburg’s Games Lift Incubator until June 10: https://www.gamecity-hamburg.de/de/inkubator/
The awarding committee selected projects with the greatest market potential from the many applications. Including this seventh round of funding, the development of 37 prototypes has been supported as part of Prototype Funding since 2020. The application phase for the next Prototype Funding round will start in spring 2026.
“The high quality of the projects submitted to this funding round led to an intensive decision process within the awarding committee. The funded projects show a wide variety of genres, ideas, and teams. With the Prototype Funding, we are supporting established companies and up-and-coming start-ups in Hamburg as a games location,” commented Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee.
The 2025 funding recipients were selected by the awarding committee, consisting of Hamburg industry experts Nina Müller (VP Publishing & Development Services, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Director Indie Arena Booth / Super Crowd Entertainment), Michael Schade (CEO & Co-Founder ROCKFISH Games) and Dennis Schoubye (Head of Gamecity Hamburg).
The Funded Projects 2025
- NeverLight by Nightless Games – € 80,000
- Pet Universe by Tivola Games – € 80,000
- Space Station Manager by gameXcite – € 80,000
- Unbreachable by Buckfish – € 72,000
- Deep Fog Signals by Symmetry Break Studio – € 32,000
- Cosmic Run by Zinktank Labs – € 30,000
NeverLight by Nightless Games
NeverLight is a dark, cooperative role-playing game with fantasy and extraction elements, in which up to three players act as hunters in an endless night in search of terrifying monsters and collect valuable loot. The game combines monster hunting with the excitement of having to bring each reward to safety with the team to receive it.
Pet Universe by Tivola Games
In the 3D animal shelter simulation “Pet Universe”, players build their animal shelter from the ground up, organize animal care, collect donations, and design the shelter grounds according to their own ideas. The aim is to care for the animals with their individual needs and to find them a loving home.
Space Station Manager by gameXcite
In this strategy building game with real-time space battles, players manage a space station that serves as a base for spaceships, battles, recruitment, and a strategy hub for missions. In addition to organizing the base, players manage their limited resources and various upgrades, improve crew morals, and explore the galaxy with their individual fleets.
Unbreachable by Buckfish
In the multiplayer strategy game “Unbreachable”, players build a fortress in each run that competes with ten castles of rival players. Players strategically construct the different fortress buildings to increase attack power or minimize weaknesses to climb the leaderboard in competition with other players.
Deep Fog Signals by Symmetry Break Studio
In this sci-fi horror game with puzzle mechanics, players are trapped in the communication room of a remote research station during a toxic storm. To escape, they must coordinate the various crew members, decipher cryptic transmissions, and complete the research as the threatening situation escalates over several days.
Cosmic Run by Zinktank Labs
In this humorous and fast-paced roguelite, players fight their way through space with their ship in order to escape from a capitalist alien dictatorship. Weapons, shields, upgrades for the engine, and customization of the ship determine the narrative of the game. Depending on the character chosen, the course of the game and the story told vary in several runs.
All detailed information on the teams and games can be found at: https://gamecity-hamburg.de/funding/#Funded_Projects_2025
Developers, start-ups, and companies from Hamburg were able to apply for Gamecity Hamburg’s prototype funding from March 3 to April 7. In 2024, Gamecity Hamburg introduced a diversity checklist when applying for prototype funding, the answers to which can optionally be used by the awarding committee in the evaluation process.
The next application phase for prototype funding will start in spring 2026.
Further funding opportunities through Gamecity Hamburg
Each year, the Games Lift Incubator supports five teams, developers, and start-ups in the development of digital games. In addition to € 15,000 in start-up funding, the recipients receive a comprehensive coaching and mentoring program with international experts as well as workshops and follow-up individual support. Since 2024, the program has also included a visit to an international industry event.
Teams and developers can currently apply for the Games Lift Incubator until June 10.
All information can be found at: https://gamecity-hamburg.de/incubator/apply-now/
The post Gamecity Hamburg Supports six new Digital Games with Prototype Funding appeared first on European Gaming Industry News.
Africa
HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns

From qualifiers to finals, EAFC 25 to Beat Saber, Over R250 000 in prizes and two champions to crown – this is South Africa’s ultimate gaming experience!
South Africa’s biggest gaming tournament is back. The 2025 MTN SHIFT Gaming Experience kicks off on 18 May, bringing months of competitive energy, in-centre activations, and serious prize money to malls across the country. This year’s edition raises the stakes with the return of the EAFC 25™ National Football Tournament and the debut of the MTN Beat Saber Challenge – two national titles, one massive celebration of gaming culture.
Over five months, eight Hyprop shopping centres will play host to a mix of online qualifiers and live in-mall events, creating a national stage where gamers of all levels can test their skills, win prizes and join a fast-growing community of South African players. The top contenders will face off in the National Finals at Canal Walk from 17 to 21 September, with R50 000 on the line in the EAFC 25™ Football Final and more prizes up for grabs in the Beat Saber showdown.
Tournament Dates and Venues:
- Rosebank Mall
Online Qualifier: 18 May | In-Centre Event: 23–25 May
- Somerset Mall
Online Qualifier: 25 May | In-Centre Event: 30 May–1 June
- Woodlands
Online Qualifier: 7 June | In-Centre Event: 13–16 June
- The Glen
Online Qualifier: 22 June | In-Centre Event: 27–29 June
- Table Bay Mall
Online Qualifier: 13 July | In-Centre Event: 18–20 July
- Clearwater Mall
Online Qualifier: 3 August | In-Centre Event: 8–10 August
- Capegate Mall
Online Qualifier: 31 August | In-Centre Event: 5–7 September
- Canal Walk (National Finals & Last Qualifier)
Online Qualifier: 7 September | In-Centre Event: 17–21 September
“The SHIFT Gaming Experience is more than a tournament; it’s where South African gamers show up, show off and celebrate what they love,” says Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “From football simulations to VR rhythm battles, we’ve created something that speaks to every kind of player. Whether you’re competing or just watching, there’s always something happening.”
The format combines online, and in-person play. Qualify online on the ACGL platform, then take on your opponents in-centre across malls in Johannesburg, Cape Town, and Pretoria. Each in-mall weekend features the EAFC 25™ tournament, daily Fighting Cups, a PC Gaming Zone powered by PCBuilder, Carry1st COD Mobile and the popular SuperSprint lap challenge presented by the Toyota Gaming Engine.
Gamers can also go head-to-head in Tekken, Street Fighter 6, Brawlhalla, Rocket League, Minecraft and Call of Duty: Mobile, with dozens of R1 000+ gift card prizes on offer each weekend. The Beat Saber Challenge, hosted by MTN and playable both in-mall and on MTN’s Battle+ platform, brings a high-energy VR experience into the mix. Players with the highest Beat Saber scores at each mall qualify for the National Final – and anyone who tries it stands a chance to win a gaming PC worth R50 000.
“We’re creating spaces where South Africans can compete, connect and get rewarded for their passion,” says Jason Probert, General Manager: Digital Services at MTN South Africa. “Whether it’s with Beat Saber or Battle+, we want our community to know that gaming lives here.”
The SHIFT Gaming Experience also makes space for younger players. Friday events feature tournaments designed for schools and under-18 gamers, offering dedicated Minecraft build challenges, EAFC 25™ scholars only tournament and Rocket League face-offs – all with real prizes.
The post HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns appeared first on European Gaming Industry News.
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