Central Europe

Sales Revenue of German Game Developers Failed to Keep Pace with the Strong Growth of German Games Market

Published

5 years ago

August 25, 2021

Reading Time: 3 minutes

The total sales revenue of game developers in Germany failed to keep pace with the strong growth of the German games market in 2020: although revenue from games from Germany increased, it did so at a slower rate than revenue from games developed abroad. The result is a slight decline in the market share of German-developed games in the domestic market. Whereas German game developers captured €4.93 of every hundred euros spent on games in Germany in 2019, their corresponding share in 2020 was just €4.17. These figures were published by game – the German Games Industry Association. The data is based on surveys conducted by the GfK Consumer Panel, GfK Entertainment and App Annie, and on game’s own market surveys and monitoring.

A closer view shows significant differences in the performance of the individual market segments. The market share of game apps for smartphones and tablets rose from about 3 to nearly 4.1%, while the revenue share of German-developed games in the submarket of games for PCs and consoles dropped from around 1.9 to 1.3% within one year. Online and browser-based games registered a much sharper decline, with their domestic market share plummeting by more than half – from 17.6 to 7.2%. The inability of German-developed games to benefit more strongly from the boom in many areas in 2020 is in large part due to underlying market conditions in Germany that remain more difficult than those in other countries.

The first effects of the games funding programme, such as the increase in employment in the core labour market by 8%, are already evident. However, more comprehensive positive effects will only become apparent with a delay. In addition, the games market is strongly hit-driven and the number of especially successful games has an outsized impact on total revenue. The larger and more diverse the German game development landscape becomes in the future, the less influence individual studios or titles will have on the development of sales revenue overall.

“The development of the games market in 2020 was unique and has brought many games studios forward both internationally and in Germany. Overall, however, we as the German games industry have unfortunately not yet been able to profit enough from the historic leap in growth on our home market. We are not yet strong and broadly enough positioned as a games location. Although the nationwide games funding is already showing initial effects, such as the increase in employees in the core labour market, the full effect will only unfold in a few years. And even that will only succeed if we continue to work on the competitive conditions in Germany. The federal government’s games strategy points the way for this with topics such as skilled workers, digital infrastructure, start-up support, digital education and esports,” Felix Falk, Managing Director of game, said.

German Games Market: Big Jump in Sales Revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32% compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment. This is an increase of 26% compared to 2019. The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions and charges for online services. As a result, this part of the market managed to grow by 36% compared to the previous year.

Central Europe

ZEAL launches Dream Car Raffle charity lottery in Germany

Published

6 days ago

April 14, 2026

Wladimir P.

zeal-launches-dream-car-raffle-charity-lottery-in-germany

ZEAL has launched Dream Car Raffle (Traumautoverlosung), a new charity lottery offering in the regulated German gambling market. The company said the product is developed in-house and adds to its portfolio alongside its lottery brokerage business.

Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group. ZEAL said the launch follows the Dream House Raffle (Traumhausverlosung) introduced in 2024 and freiheit+, making Traumautoverlosung its third charity lottery in Germany.

“With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries,” the company said. Stefan Tweraser, CEO of ZEAL Group, added: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”

ZEAL said Traumautoverlosung is structured with a limited number of tickets and a guaranteed winner. At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available. “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”

As a charity lottery, the product allocates at least 20 percent of ticket revenue to charitable causes, according to ZEAL. The company said the initiative will partner with Johanniter in 2026.

The post ZEAL launches Dream Car Raffle charity lottery in Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Best Slot Developer

Amusnet Named Best Slot Developer at GamingTECH Awards 2026

Published

2 weeks ago

April 7, 2026

Wladimir P.

amusnet-named-best-slot-developer-at-gamingtech-awards-2026

Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.

This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.

“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”

The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.

The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Gaming in Germany Conference returns to Berlin November 10, 2026

Published

3 weeks ago

March 30, 2026

Wladimir P.

gaming-in-germany-conference-returns-to-berlin-november-10,-2026

The Gaming in Germany Conference is set to return to Berlin on November 10, 2026, bringing together key stakeholders from across the country’s regulated online gambling sector. The event will take place at the DoubleTree by Hilton Ku’damm and is expected to once again attract a wide range of industry professionals.

Organised by Gaming in Europe, the annual conference has established itself as a central meeting point for operators, regulators, legal experts, and service providers involved in Germany’s evolving iGaming landscape.

Key Topics on the Agenda

The 2026 edition will focus on some of the most pressing issues facing the German market. A major highlight will be discussions around the evaluation of the GlüStV 2021 (State Gambling Treaty) and its impact on the regulated online gambling environment.

In addition, the conference will cover a broad range of topics, including:

Regulatory developments and compliance
Market growth and competitive dynamics
Player protection and responsible gambling
Marketing strategies in a regulated environment
The role of eSports within the sector

These sessions are designed to provide actionable insights while fostering dialogue between industry participants and regulatory authorities.

Confirmed Speakers

Although the event is still several months away, a strong lineup of speakers has already been confirmed. These include:

Dr. Jörg Hofmann, Senior Partner at Melchers Law
A senior representative from the GGL (German Gambling Authority)
Dr. Dirk Quermann, President of DOCV
Mathias Dahms, President of DSWV
VP Games at ZEAL Network
Prof. Dr. Christian Piska, University of Vienna
Dr. Nepomuk Nothelfer, University of Agder & Melchers Law
Josh Hodgson, COO at H2 Gambling Capital

This mix of legal, regulatory, and commercial expertise ensures a well-rounded perspective on the challenges and opportunities within Germany’s regulated market.

A Key Industry Meeting Point

Willem van Oort, founder of Gaming in Germany, highlighted the importance of the event:

“After last year’s highly successful edition, we are extremely pleased to return to Berlin in 2026. Our goal is to connect the industry with regulatory and social stakeholders. This year, we expect to gain valuable insights into the evaluation of the 2021 State Gambling Treaty and its impact on the market.”

He also emphasized that the conference remains one of the best opportunities to meet key decision-makers in Germany’s iGaming sector.

Registration and Participation

Industry professionals are encouraged to save the date and secure their place early. The event also offers opportunities for speakers and sponsors to get involved and share their expertise with a targeted audience.

With its strong agenda and high-level networking opportunities, the Gaming in Germany Conference 2026 is set to be a must-attend event for anyone active in the German regulated iGaming market.

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