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Games Lift Incubator 2021: Preparing five Teams for the Challenges of the Games Industry

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Five up-and-coming game developer teams from Hamburg convinced the awarding committee with their project ideas, pitching their way into the Games Lift Incubator 2021. The incubator program starts on September 9 and aims to prepare the teams for the challenges of developing and marketing their games projects in the international markets – through start-up funding of 15,000 euros per team and an intensive three-month workshop and mentoring program under the guidance of international industry experts. With the support of the Games Lift Network, consisting of experts in marketing, pitching, business development, product development, and PR, the teams will further develop their ideas and concepts for marketable games projects. The teams will be provided with workspaces in the Hamburg co-working location “Code Working Space”. The Games Lift Incubator is organized by Gamecity Hamburg, the location initiative for the games industry, funded by the Free and Hanseatic City of Hamburg.

A total of 17 teams and solo devs applied to be taken in into the second run of the Games Lift Incubator.

The five participating teams were chosen by the awarding committee, consisting of Anne Beuttenmüller (Director Marketing EMEA Niantic, Inc.), Ole Schaper (CEO & CTO Sviper), Wolf Lang (CEO Super Crowd Entertainment), Margarete Schneider (Project Manager Gamecity Hamburg) and Jens Unrau (Head of Department Media and Digital Economy at Hamburg’s Ministry of Culture and Media).

The five teams and projects in the Games Lift Incubator 2021:

  • The Invitation by tool1
  • Monstersongs VR by Denise Koch
  • PROSPECTOR by Koriol Games
  • supernightshift by consider it
  • The Treepoids by SUPERNATURAL GAMES

Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc, is impressed with the wide range of projects genres from Hamburg’s developer scene: “It’s great to see the versatility and high quality of this year’s Games Lift participants. The developers and teams bring a great passion for their game ideas and concepts. In the incubator, these five teams now have a unique opportunity to work on their skills and take away valuable tips for their further path into the industry. I am very excited to see the further development of our participants.”

The five projects in detail:

The Invitation is an action-packed multiplayer loot shooter set in a future scenario of Earth in the year 2081. The team tool1 also successfully applied for prototype funding by Gamecity Hamburg.

Monstersongs VR by Denise Koch combines a graphic novel with a playable VR rock musical that takes players into a colorful world full of monsters, puzzles, and music.

In the narrative sci-fi adventure PROSPECTOR by Koriol Games, players uncover the mystery of a planet where masks are essential for survival and the game’s heroes have to build important relationships through a novel dialogue system.

In the mobile game supernightshift, the team consider it turns the city of Hamburg itself into a digital playing field in which the players have to find the best way through the city using different means of transport.  

The Treepoids by developer/designer duo SUPERNATURAL GAMES puts nature in the focus of an entertaining strategy adventure, with hand-drawn 2D graphics and lots of colorful characters on a mysterious island.

The workshop, mentoring, and coaching program of the Games Lift Incubator is put together according to the needs of the participating teams. In addition to game development topics, it covers areas such as marketing, founding a company, or project management.

In a public pitch event in December, the participating developers present the progress they have made in the incubator. Following the intensive phase of the program from September to December, the participants are supported for another year with individual coaching sessions and by an international PR agency specializing in indie games. In 2020, five teams went through the first round of the incubator program. The program is aimed at developers and founders who develop digital game ideas in Hamburg.

 

Among many others, these industry experts have agreed to share their knowledge as coaches and mentors in the Games Lift Network:

Heather Chandler shares her experience from over 25 years in the international games industry, during which she worked as a senior producer on the hit game Fortnite, with the participants of the Games Lift Incubator in a workshop on producing and project management.

Simon Carless – is one of the best-known consultants in the video game industry and deals primarily with marketing and business development. For the Games Lift participants, he will hold the workshop “Perfecting your Game Hook & the 10 commandments of discoverability”.

Further information on the funded projects, the Games Lift Incubator program and the experts involved are available at https://www.gamecity-hamburg.de/incubator/.  

 

More funding opportunities through Gamecity Hamburg

In addition to the Games Lift Incubator, Gamecity Hamburg also supports developers and games companies from Hamburg through its Prototype Funding program. Each year, a total of 400,000 euros are available for games projects from Hamburg, individual projects can be funded with up to 80,000 euros as a non-repayable grant. For the first time, there will be a second round of Prototype Funding in 2021. From August 30, developers, teams, and SMEs from Hamburg are called to apply.

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Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games

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Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia.

This collaboration aligns with the wider digital content partnership between ANOC and ISSA and will transform how the Games are experienced globally — bringing high-quality, real-time match, moment and daily highlights from more than 20 sports over 15 days to fans worldwide. This announcement follows news of the strategic partnership between Spectatr.ai and Triple B Media to empower sports organisations around the globe to improve the sports fan experience through the power of artificial intelligence.

Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to enhance the global visibility of the Islamic Solidarity Games, which will bring together more than 3500 athletes from 57 National Olympic Committees. Under the MoU, ANOC will broadcast the Games live via ANOC.tv, produce digital content through the ANOC.tv studio, and distribute highlights worldwide through the ANOC Digital Content Hub. Spectatr.ai’s technology will serve as the AI backbone of this initiative, ensuring every defining moment from decisive goals to emotional victories is captured and shared within seconds.

“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events. We are honored to support Riyadh 2025 by showcasing every story, emotion and achievement as it happens — reaching fans everywhere in real time,” said Richa Singh, Co-Founder of Spectatr.ai.

Spectatr.ai will deploy its proprietary PULSE engine, an on-cloud, low-latency highlights system that identifies key moments such as goals, finishes, podiums and record-breaking performances. These clips will be enriched with metadata and instantly distributed to ANOC, ISSA and global partners. The system will generate both broadcast-ready and social-media-optimized formats, including vertical 9:16 videos for platforms such as Instagram Reels, TikTok and YouTube Shorts.

“This collaboration reflects ANOC’s ongoing commitment to innovation and the digital amplification of sport. By integrating real-time AI technology into the Islamic Solidarity Games, we are ensuring that every inspiring performance and emotional moment reaches fans around the world instantly,” said Gunilla Lindberg, secretary general of ANOC.

Through this partnership, each of the 57 participating NOCs will receive customised daily highlight packages, enabling equitable visibility for athletes and federations of all sizes. The system’s automated tagging and search functionality will make all footage easily discoverable, reusable and ready for archival and storytelling use.

The Games will feature traditional and emerging disciplines, including camel racing, duathlon and esports. The collaboration between Spectatr.ai, ANOC and ISSA aims to serve as a model for future multi-sport events — demonstrating how AI can drive real-time global engagement, operational efficiency and commercial value.

The post Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games appeared first on European Gaming Industry News.

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Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025

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Reinforcing the momentum of the latest evolution in gaming, Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), announced the blockbuster titles that will be part of the Games of the Future 2025 in Abu Dhabi, 18-23 December.

Merging the speed and power of traditional sport with the skill and drama of esports, the Games of the Future 2025 will showcase the pinnacle of phygital competition. Athletes and fans will experience a unique format that blends real-world challenges with some of the world’s most iconic video games across 11 disciplines.

Counter-Strike 2 , the legendary tactical shooter, will anchor the Phygital Shooter competition, where players’ precision, strategy, and teamwork will be tested under intense pressure. A global icon of competitive gaming, Counter-Strike 2 will ignite the tournament’s digital stage with its signature intensity and legacy of fast-paced action. Alongside it, Dota 2, the iconic multiplayer online battle arena, will challenge teams in the MOBAPC competition, to demonstrate tactical mastery and resilience showcasing why it remains one of the most enduring and respected esports titles of all time.

The global sensation, Fortnite, with its vast global community and culture-defining impact, will headline the Battle Royale discipline. Its dynamic blend of survival and high-intensity action ensures that Battle Royale will deliver edge-of-the-seat drama, where only one club will be left standing taking the crown. Fatal Fury: City of the Wolves, one of the most storied franchises in fighting game history, will add a different kind of spectacle, combining precision, reflexes, and tactical prowess to determine the ultimate champion during the digital phase of the Phygital Fighting competition.

Alongside these flagship titles, this year’s Phygital Football competition at the Games of the Future, will feature the high-intensity, next-generation football title of UFL. Adding to the excitement, 3on3 Freestyle will headline the Phygital Basketball discipline, bringing its trademark street-style flair and fast-paced play to the tournament. Together, these dynamic disciplines will fuse virtual gameplay with real-world action, as athletes transition seamlessly between digital matches and on-field challenges, delivering a fast-paced showcase of skill, strategy, and teamwork that redefines competition in for a phygital era.

“Having these iconic titles at the Games of the Future 2025 marks a defining moment for both gaming and sport. This is where elite athleticism meets the creativity and energy of competitive gaming to create something truly extraordinary, demonstrating that phygital sport isn’t just the next chapter, it’s the future of global competition,” said Nis Hatt, CEO of Phygital International.

By combining some of the most iconic and globally recognized video games with the energy of live athletic challenges, GOTF 2025 will deliver an unparalleled sporting spectacle. Taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 18-23 December, the world’s leading phygital sports tournament will unite the world’s top phygital athletes for six days of competition, innovation, and entertainment. Alongside the tournaments, fans can expect immersive VR experiences, cutting-edge sports technology, cultural showcases, and interactive fan zones designed to celebrate the fusion of physical and digital worlds and create an unmissable experience.

The post Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025 appeared first on European Gaming Industry News.

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South Africa’s Top Gamers Crowned at 2025 MTN SHIFT Gaming Grand Finals at Canal Walk

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Massive wins, standout talent and a showdown wrapped up five months of fierce competition across the country.

After months of qualifiers and regional heats at eight Hyprop malls across South Africa, the MTN SHIFT Gaming Experience reached its electrifying conclusion at Canal Walk Shopping Centre. With hundreds of spectators and players packing the gaming arena, the national finals brought the heat and crowned South Africa’s best in EAFC 25™, Beat Saber, Call of Duty and more.

In the EAFC National Final, Hamza Moosa (17) from Sandton, proved why he’s one of the country’s most exciting young talents. A professional esports player for Goliath Gaming, Moosa outplayed the competition to take top honours. A familiar name on the international stage, he recently represented South Africa at the Esports World Cup qualifier in Saudi Arabia. Hamza left the MTN SHIFT Gaming national finals with prize money of R25000.

Beat Saber fans saw a fast-paced, high-score battle won by Michael Prange (17) from Pretoria and Garsfontein High School. Ranked #2 nationally, Prange is also a two-time Beat Saber World Cup competitor and has helped shape South Africa’s competitive VR rhythm community through coaching, mentorship, and global participation. As the 2025 MTN SHIFT Gaming Beat Saber national champion, Michael won a Gaming PC valued at R50000.

In the schools division, Ridhaa April, 15, from Cape Town’s Southern Suburbs, took the EAFC title. A prodigious talent who’s been competing since the age of 12, Ridhaa plays professionally for Goliath Gaming and already holds multiple top finishes, including 1st place at the 2025 ASL.

In the Rocket League school tournament, Curro took top spot, followed by Edgemead High in second place.

Meanwhile, Call of Duty Mobile closed out the finals with serious intensity as returning champions Nixuh held onto their title. The dominant team of Magicz (Raees Ismail), Adnaan (Adnaan Bhamjee), Raz (Rahil Bux) and Enigma (Jameen Essa) walked away with a R30 000 cash prize.

“The atmosphere at this year’s finals was absolutely electric,” said Vanessa Herbst, Marketing Manager at Canal Walk Shopping Centre. “The level of skill on display was unreal, and the crowd brought their energy every day. The bar has been set very high for the 2026 edition.”

The MTN SHIFT Gaming Experience is South Africa’s biggest mall-based gaming tournament, played over five months across Gauteng and the Western Cape. Regional heats were hosted at Rosebank Mall, Clearwater Mall, The Glen, Woodlands, Table Bay Mall, Somerset Mall and Capegate Shopping Centre, with the final week of competition culminating at Canal Walk. The tournament drew thousands of players across all skill levels, offering more than R250 000 in prizes and a platform to compete in front of live audiences.

“The SHIFT Gaming Experience is about bringing high-level competition into public spaces and giving players of all ages the opportunity to compete, connect and grow,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “From pros representing South Africa on global stages to young players discovering their potential, far more than being entertaining, this year highlighted gaming as a space for learning, discipline and community.”

With the 2025 tournament wrapped, planning is already underway for an even bigger return in 2026.

The post South Africa’s Top Gamers Crowned at 2025 MTN SHIFT Gaming Grand Finals at Canal Walk appeared first on European Gaming Industry News.

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