Gaming

Gaming Apps Score High on AppGallery during Global Game Fest Campaign

Published

5 years ago

August 10, 2021

Reading Time: 3 minutes

Working in partnership with 13 of the world’s most forward- thinking game developers – including much-loved household names such as Playrix, Com2us, Gameloft, and FunPlus – Huawei launched its inaugural Game Fest campaign. Game Fest sought to inspire AppGallery users to explore a new generation of play on the platform, offering them a host of exclusive benefits including cashback promotions and generous gift packages.

Through close collaboration, Huawei worked with its participating partners and developers to champion their games and reach new audiences across the globe. Spanning six genres – ranging from RPG, Action, and Adventure, to Casual, Simulation, and Strategy games – the campaign ran for six weeks in total, spanning 12 markets across five geographic regions. Game Fest generated more than 600 million digital impressions for the titles, and a 90% increase in average daily downloads.

Huawei delivered growth for its Game Fest partners in markets globally, spanning multiple regions

In addition to generating almost a billion in global PR reach for partners, Game Fest drove strong growth for the titles across different geographic regions. Demonstrating the power of AppGallery’s wide-reaching audience, partners saw their daily download figures increase not only during the campaign itself, but post-campaign as well. The results below showcase how total daily downloads increased both during the campaign and for the 6-week period post-campaign compared to pre-campaign figures.

Asphalt 9 (by Gameloft): In Mexico, Asphalt 9 saw a 93% increase in total downloads during the campaign, with daily downloads spiking by 137% post-campaign compared to pre-campaign data.
State of Survival (by KingsGroup Holdings): In France, State of Survival saw a 383% increase in total downloads during Game Fest, with daily downloads also up by 155% post-campaign compared to pre-campaign figures.
Standoff 2 (by Axlebolt): In Italy, Standoff 2 experienced a 141% increase in total downloads during the campaign, remaining up 15% post-campaign, compared to pre-campaign download numbers.
Summoners War (by Com2us): In the Philippines, Summoners War enjoyed a 171% increase in total downloads during the campaign, and an increase in daily downloads of 9% post-campaign, compared to pre-campaign levels.
Pascal’s Wager (by Giant Network): In Russia, Pascal’s Wager saw a 340% increase in total downloads during the campaign, with post-campaign momentum reflecting a 92% increase in daily downloads compared to pre-campaign data.
World of Tanks Blitz MMO (by Wargaming): The game was particularly well-received by Turkish AppGallery users, seeing a staggering 825% increase in total downloads during the campaign, while daily downloads enjoyed a boost of 141% post-campaign, compared with pre-campaign figures.

Huawei provides high-touch, local support for its partners

The launch of Game Fest demonstrated AppGallery’s commitment to the success of its partners and reinforced its standing as a platform that offers unwavering and full-spectrum support to developers. This support includes providing high touch, locally tailored technical, business development and growth marketing services to help maximize their success on the platform.

AppGallery collaborated intimately with its 13 Game Fest partners to develop the best locally relevant plans and unique campaign assets, including key visuals, social videos, exclusive face filters on Facebook and Instagram, as well as individual campaign landing pages. The AppGallery team also adjusted its speed of engagement to educate developer partners on promotional opportunities, and in some cases accelerate go-to market plans to meet their needs.

Further tailoring the campaign, Game Fest partners also contributed a cumulative total of 160,000 exclusive gift packages, which contained valuable in-game items significant to game progression, to AppGallery users who downloaded the titles during the campaign.

Speaking of its participation in the campaign, Krystic Cong, Lead of Business Development, Perfect World said: “It’s been an honour to release our game on AppGallery, which is a great platform for gaming developers. This is a win-win relationship as proved-since the “Perfect World Mobile” released on AppGallery there has seen increasing active users and revenue. The Game Fest campaign enhanced our brand awareness as well as user base in LATAM. We look forward to strengthening our partnerships with AppGallery, which has become one of the most important channels, and look forward to offering our latest games to a wide range of overseas customers.”

Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication, Huawei Consumer Business Group, added: “AppGallery seeks to be the definitive app marketplace that offers consumers more choice and provides developers with the innovative technology they need to imagine new possibilities. Encouraged by the overwhelmingly positive results of Game Fest, we will continue to work with developers to bring them new, creative ways to promote their games, as well as enable Huawei customers to have more ways to play than ever before.”

Crash Games

Bet on Games launches horror-themed crash title Zombie Rush

Published

12 hours ago

April 24, 2026

Wladimir P.

bet-on-games-launches-horror-themed-crash-title-zombie-rush

Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.

Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.

Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”

On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.

Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.

The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baccarat

ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal

Published

2 days ago

April 23, 2026

Wladimir P.

iconic21-launches-squeeze-baccarat-rng-game-with-player-controlled-reveal

ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.

In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.

ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.

“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.

“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”

The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bichara e Motta Advogados

The iGaming Industry’s New Challenges in 2026

Published

3 days ago

April 21, 2026

GamingAmericas.com

the-igaming-industry’s-new-challenges-in-2026

In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.

Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.

BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.

This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.

An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.

The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.

In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.

Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.

Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.

Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?

A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.

Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.

Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados

The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.